In an era where social media serves as a powerful marketing platform, Indian Facebook influencers are cleverly tapping into Brazil’s digital landscape to expand their reach and land lucrative brand deals. But how are they doing it? As one of the largest markets for Facebook, Brazil boasts a vibrant influencer community that has captivated millions of followers. Faced with Brazil’s competitive influencer environment, Indian influencers have ingeniously adopted advanced strategies that leverage the vast potential of Facebook’s advertising tools and Brazil’s unique influencer ecosystem.

Ever since the announcement of the India-Nepal Integral Border Agreement in 2020, Nepali influencers on the Indian social media platform ShareChat have been receiving brand collaborations from Indian companies. Prominent among these is the Nepali snack brand, Momo Bites, which is now exclusively marketing its products through ShareChat influencers. The founder of Momo Bites, Ankit Sharma, shared, “ShareChat is popular among Nepalis in the Terai region. We have been providing ready-to-eat momos, the most popular Nepali snack, for a month.

In the world of influencer marketing, getting sponsorships from brands has always been the hardest nut to crack. Brands that need to sell their products rely on influencers with massive followings to do the heavy lifting for them, and influencers, in turn, need those lucrative sponsorships to earn a livelihood. But to become a fully-fledged influencer, especially in the niche Telegram market, is no bed of roses. For Indian influencers, Telegram is an attractive yet challenging platform that requires a different approach compared to its mainstream counterparts like Instagram and TikTok.

In September 2023, an Instagram influencer from India, known only as Mahi, uploaded a video on the platform where she was seen driving a high-end SUV in Dubai. “You can’t miss driving around in a gold-wrapped SUV while in Dubai,” she captioned the video, adding #Dubai and #UAE hashtags to the post. In another post, she was seen eating food on a helicopter while wearing a red bikini. “Dining in the sky with a breathtaking view while in Dubai,” she wrote in the video.

In their quest to find lucrative brand deals in Vietnam, Indian influencers are increasingly utilizing WhatsApp. By tapping into the messaging platform’s extensive networking capabilities, they are able to successfully market Vietnamese brands to their clientele back home. While influencers have existed for over a decade in India, the current WhatsApp-centric trends are unprecedented. WhatsApp has always played a crucial role in influencer marketing in India, with influencers using it to conduct outreach to brands and agencies and to communicate with clients.

The rise of Snapchat influencers from India has made it easier for brands in Indonesia to make their products or services visible to a wider South Asian clientele. 📍 South Asian Market The Indonesian market is already saturated with influencer marketing. Brands here are well aware that a good marketing strategy on social media can change the trajectory of a business. However, the position of Indonesia as one of the largest economies in Southeast Asia is a lure for brands outside of the country to step in and tap its potential.