Indian YouTube influencers are well-known for their hilarious videos, but it seems they’ve found a new and serious purpose—to promote products and services in Nepal. India and Nepal share a lot in common in terms of language, culture, and geography. However, Indian YouTube influencers have discovered that they can save themselves a considerable amount of money by promoting products in Nepal using the local currency. Let’s take a look at how Indian YouTube influencers find brand deals in Nepal and whether you should consider joining them.

In recent times, South Korea has rapidly emerged as a prime destination for Indian influencers across various social media platforms, primarily Snapchat. This trend has witnessed an influx of Indian Snapchat influencers undertaking travels to South Korea, the Land of Morning Calm, with the intent of sealing lucrative brand deals. In fact, Snapchat has emerged as the preferred social media platform for Indian influencers traveling to South Korea over its counterparts, Instagram and TikTok.

While Telegram has grown significantly in India, not all users seem to know that the messaging app allows more than just message exchanges among peers. It provides many popular channels with millions of subscribers that are run by top influencers in India. In India, Telegram is seen as the go-to app for free and unfiltered adult content and has become an integral part of the digital lives of its millions of users.

Like Indian online influencers elsewhere, YouTube content creators in the subcontinent love free trips to China and the chance to work with Chinese brands. According to reports, at least 300 Indian influencers are currently working with Chinese brands. The numbers are expected to exceed 700 by 2025. While social media influencers based in India have worked closely with Chinese brands in the past, even before India’s border tensions with China heightened, it’s only recently that the collaborations have begun to pick up pace once more.

Taking a step back, one cannot help but admire the natural instinct of our Indian influencers and content creators to adapt to shifting hues of the world. A recent trend has seen Indian WhatsApp influencers cater to Vietnamese clients in the Southeast Asian market. The wave of Indian influencers tapping into WhatsApp as a brand marketing tool for clients in Vietnam highlights the innate quality and characteristic of Indian influencers of having the tendency to migrate to places where the sun is shining.

Telegram has gained popularity in India, and many young people are dipping their toes into influencer culture through the app. This is made possible by unique features that allow them to operate in a different way from other social media platforms. For Indian influencers, this can even mean opportunities in foreign markets. For example, brands in South Korea, with their own unique marketing challenges, are finding influencers in India with large Telegram followings to help them promote their products back home.