In 2025, influencers on Moj, India’s TikTok competitor, are expected to find 100% of their brand deals in the United States. With savvy marketing techniques, the platform’s 200 million active users are generating more sponsorships than established creators on Twitter and Instagram. Why is that happening? Indian influencers are regionally localizing their content to attract international companies. Moj influencers have learned to use trending cultural cues in their video posts so that brands can tap into the lucrative Untapped market of mainstream African-American cultural consumers in America.

Though the majority of Instagram influencers are still favored for their status and reach, Snapchat influencers are starting to gain recognition and brand deals of their own. They are now hot on the heels of their more popular counterparts, with many already obtaining lucrative partnerships with brands from different parts of the world. In India, Snapchat influencers looking to earn a living by promoting products and services have turned to dedicated influencer marketing agencies to connect them to brands seeking to reach international markets for greater career advancement.

According to reports by The Economic Times, India is expected to be the second-largest source of social media influencers in the world after the USA by 2025. That’s a whopping 24% of the global influencer community! This increase has been attributed to the growing trend of influencer marketing in India, which has already begun to attract foreign clients. While many Indian influencers have already started creating content for international brands, it was mostly the usual suspects from the USA, Singapore, and Europe.

Telegram is a popular app in India, mostly used by people with extreme viewpoints, as well as ‘adult’ content creators and users. It’s also one of the most important apps in Korea, where it is used by everyone from fans of K-pop to fashionistas and street gangsters. With the rise in popularity of Korean content among Indian youth, it makes sense that Indian Telegram influencers are using Telegram to find brand deals in Korea.

Over the last few years, the Indian social media app, ShareChat has become the first choice for influencers and brands alike to connect with their target audience and to build authentic one-on-one connections. Its unique hyperlocal approach has allowed it to seamlessly connect millions of people across diverse communities and cultures. While ShareChat is primarily an Indian app, the influencers on this platform are not confining their influencer marketing efforts within Indian borders.

Indian influencers are known for their immense popularity and significant reach among audiences in India and abroad. They usually carry out influencer marketing campaigns across various platforms, including Instagram, YouTube, and ShareChat, to successfully promote and market products to their audiences. Among these, ShareChat has gained increasing popularity among Indian audiences as the go-to platform for influencers from India. Considering the popularity of ShareChat influencers among Indian audiences, many brands have realized their importance in influencer marketing campaigns.