Despite ongoing political tensions and the recent Tik Tok ban, Chinese products have taken over Indian markets. Hence, Indian influencers have made way to penetrate the Chinese market. Since 2020, India has not only experienced a tremendous growth in Chinese goods but has also become the largest market for Chinese products. In fact, a report by the India Brand Equity Foundation suggests that Chinese brands have overtaken the Indian marketplace with a whopping 66% share.

The Indian influencer marketing scene is changing, as a recent MOJ influencer brand deal debacle in South Korea shows. What does this mean for brands and influencers in India? MOJ influencers are preferred by prominent brands across India, as shown in a viral video where three Indian MOJ influencers were recently deported from South Korea for filming a brand promotion at a hotel without a visa. Many social media observers from India believe that the deportation puts a question mark on the MOJ influencer marketing scene back home in India.

In a world where the reach and influence of digital platforms know no boundaries, Indian Facebook influencers and content creators are proving to be adept at securing brand partnerships from across the globe. Countries like Australia are hot on their radar, with enticing opportunities for collaboration and market penetration. This article delves deep into the strategies employed by Indian influencers to snag lucrative deals from Australian companies, offering priceless insights that will help you craft your own approach.

In 2023, a survey of Indian influencer marketing agencies revealed that more than 51% of Indian brands collaborate only with Indian influencers. Only 37% of brands collaborate with international influencers. But that’s changing. In just a few months, Chinese brands have progressed from them being niche clients to becoming one of the biggest clientele for influencer marketing agencies ranging from BeLive to Plop and Bolo. According to Sudhanshu, founder of BeLive, “We have already serviced millions of rupees worth of brand deals for Indian influencers in China, and that will only grow.

In a digital marketing landscape where creativity is the norm and attention spans are short, the quest for influencer-brand partnerships is an unending cycle of trial and error across various platforms. But Indian Twitter influencers are attempting to take the lead on a different frontier: Japan. They’re bridging the gap between Indian brands seeking to export their goods more effectively and Japanese consumers ready to buy them. They create buzz for Indian snacks and cosmetics at Japan’s ultra-luxurious department stores, they cheer up Japanese youth with desi memes, and they even help Japanese otaku get in touch with their Indian side.

The rise of Insta influencers and TikTok stars has ushered in an entirely new world of marketing tactics involving authority figures with dedicated audiences. Moj, an Indian short video application, is a growing contender in the advertising landscape and is helping to set the stage for budding influencers. The app acts as an equivalent to TikTok since it operates in nearly identical ways. But with Moj quickly becoming a platform where influencers can find brand deals through networking, is Saudi Arabia a hot spot for Indian influencers?