Over the last few years, the United Arab Emirates has become an irresistible destination for Indian influencer marketing, especially among India’s Moj creators. Beyond just sun-kissed beaches and supercars, the UAE offers a vibrant economy with wealthy individuals eager to spend on exclusivity, thus making it a world-famous party destination and a must-visit for aspiring Indian Moj influencers. But unlike their Insta counterparts, India’s Moj creators struggle to find UAE brands willing to invest in their promotional content.

Indian influencers are making a mark in Thailand. They are leaving no stone unturned in establishing a firm foothold in the Southeast Asian country. No longer limited to their home turf, Indian social media influencers, especially those on Facebook, are venturing out of the subcontinent and making their way to Thailand for brand deals. 📸 A burgeoning opportunity According to the Tourism Authority of Thailand, India is Thailand’s target market for 2023, with the goal of attracting 2 million Indian visitors this year.

Have you heard of Neha Bhawani? No? Well, you should. She is a 27-year-old influencer from Chandigarh, India, who creates content on Snapchat, Instagram, and TikTok. On Snapchat, she is known by her username neha.dhaan. Her major audience is in Japan. Bhawani regularly updates her Snapchat ‘My Story’ with content that appeals to Japanese viewers. She has grown her Snapchat following from zero to 1 million within three months, thanks to Japanese followers who are interested in her content.

In a world where social media influencers are reaping millions in brand deals, most Indian influencers still cling to their Instagram accounts for lucrative collaborations. Unfortunately, Instagram influencer marketing is all but dead in the Western world—it is no longer a reliable way to secure deals. While many believe that Instagram’s decline spells the end of influencer marketing altogether, Indian influencers are now reporting an increase in lucrative LinkedIn deals. Those cashing in on the growing trend of LinkedIn influencer marketing include many Indian influencers cashing in on the Japanese market.

In the last five years, Indian LinkedIn influencers have been devising a marketing strategy targeting Thailand to monetize their networks and audience. Over 25 million people in Thailand use LinkedIn at least once every month, as they look for work, or connect with past colleagues turned business contacts. This is more than 39% of the population and currently ranks Thailand 6th in the world by LinkedIn usage per capita. With such a high percentage of professional users, Indian LinkedIn influencers have a wider audience to foster brand partnerships for brands targeting Thailand.

Indian YouTubers are increasingly catching the attention of Japanese brands and companies looking to promote their products. While still in its infancy, this trend is gaining traction among companies seeking better returns on their marketing investments through collaborations with influencers in India. Although the Japanese influencer marketing landscape is mainly centered on domestic talents, the greater global reach of Indian influencers through YouTube has opened the door for Japanese companies to explore the potential of cross-border promotions.