Bilibili is one of the most popular platforms in China, where influencers regularly collaborate with brands to promote products and services. However, Bilibili is not as popular in India, where other platforms like Instagram and TikTok occupy the top spots. This situation raises the critical question of whether a Bilibili influencer marketing effort could be effective in India. That said, there are several important points worth noting for brands that do wish to collaborate with Bilibili influencers from China:

If you’re venturing into marketing in China, it’s crucial to understand that the influencer dynamics differ significantly from that in your home turf, India. Various platforms lead the influencer space in China, but if you wish to focus your influencer marketing efforts on the most intellectual and professional platform in the country, you should emphasize Zhihu influencers. In this article, we’ll equip you with the knowledge needed regarding the pricing charged by influencers on Zhihu, enabling you to plan your marketing budget appropriately.

The social media platform scene in India is wildly different from that of China, especially when it comes to influencer marketing. While Western platforms like Instagram and TikTok dominate the conversation around influencer marketing in India, the Chinese e-commerce platform Taobao has developed a unique model that is being emulated in India. The rise of influencers on Taobao has shaped the way people in China shop—and the way marketers advertise products.

While Indian brands are increasingly using Video Accounts influencers to reach Chinese consumers, Chinese KOLs’ marketing costs remain somewhat of a mystery. As an Indian brand looking to promote its products or services in China via influencers, it is important to understand the payment structure, including promotional pricing, commission fees, and the payment methods typically used by KOLs. This article will elaborate on everything you need to know about costs and payment structures for collaborating with Video Accounts influencers.

In the vibrant realm of social media, Yizhibo stands out as China’s premier live-streaming platform, and a recent trend indicates that its influencers are increasingly attracting interest from brands in India. Established in 2016, Yizhibo boasts around 35 million active users, predominantly young, with 90% aged between 18 to 34. A unique aspect of Yizhibo is that its users are only required to complete a mobile number verification to access the app, fostering a sense of social intimacy and authenticity.

As the popularity of Chinese beauty influencers has surged in recent years, brands in India have increasingly sought to partner with these influencers to expand their reach and influence in the beauty and skincare market. However, with the increasing demand comes the challenge of understanding and navigating the pricing and collaboration standards set by these influencers. In this article, we will delve deep into the world of Chinese beauty influencer pricing in India for 2025, exploring various factors that influence their fees and the pricing structures they typically employ.