Pricing Standards for Chinese Toutiao Influencers: India Edition
A cultural phenomenon emerging from China, Toutiao has transcended the boundaries of its nation, rapidly gaining traction among Indian audiences. This surge in popularity invites Indian marketing professionals to consider this platform and its influencers for their promotional endeavors. However, while the emergence of this platform opens up vast opportunities, it also comes with a myriad of concerns.
One of the most pressing concerns for Indian advertisers looking to invest in Toutiao influencers is the unpredictable pricing structure.