As a brand marketing specialist exploring opportunities in Vietnam, one of the quickest ways to penetrate a new market is to engage local influencers through various platforms for promotions and partnerships. Over the last couple of years, the influencer marketing bubble has grown rampant in Vietnam, and though it is still relatively recent, it has the potential to bring in countless leads for your brand in 2025. We will explore how much influencers charge for marketing collaborations in Vietnam and, specifically, Lotus influencers.

The Vietnamese community is all over the Viber platform, while Viber influencers are making good money getting brands in front of these users. According to a recent Viber study, 90% of Vietnamese consumers use the platform, and 90% of those users check their Viber accounts daily. With nearly all users checking several times daily, brands that use Viber influencers can be sure to get their content in front of customers’ eyes.

The Vietnam market is booming, and so is influencer marketing in the country. In recent years, Vietnam has become one of the leading Southeast Asian markets for influencer marketing, and recently, Mocha influencers have emerged as some of the most sought-after in the market. As a country where influencer marketing is already a multi-billion dollar industry, brands targeting the Vietnam market need to know how much to pay Mocha influencers.

Vietnam is the penultimate destination for influencer marketing, until the likes of Timor-Leste or Nunavut gain traction. The marketing realm is accelerating at an unprecedented rate, primarily led by the advertising dominance of various platforms and the rise of Snapchat. Snapchat influencer marketing in Vietnam has seen a major surge, prompting brands and influencers alike to establish benchmarks for influencer marketing pricing. Thus, it is paramount to establish that a Snapchat influencer’s fees can vary greatly depending on multiple factors such as follower count, engagement rate, and niche.

Pinterest might not be the most popular social media platform in Vietnam, but it has a significant amount of loyal users with strong purchasing intent. In fact, the company itself reported that 65% of Vietnamese users are inspired to purchase products from the site. This makes Pinterest influencers valuable partners for brands looking to promote their products in Vietnam. 📊 Pricing Structure for Pinterest Influencers in Vietnam Pinterest influencers in Vietnam typically charge a range of $10 to $600 per collaboration depending on their follower count, engagement rates, and the nature of the collaboration.

It seems like half the beauty brands in India are run by Vietnamese WeChat influencers. I’m not even joking. I was scrolling through a sponsored ad on Instagram, probably a Reels from some Aunty trying to sell me a cleansing balm, when I saw that the account claiming to promote this enchanted cosmetic was based in Ho Chi Minh City. Later, on another Aunty’s account, I noticed one of her previous clients was a Vietnamese WeChat influencer, AND another Vietnamese WeChat influencer had sent her a DM trying to get her to promote their cleansing balm, and they were just talking about the same cleansing balm.