With Lazada Live’s surging popularity in Vietnam’s e-commerce landscape, Indian brands targeting the Vietnamese market need to get familiar with the pricing of Lazada Live influencers. Lazada Live influencers are essentially social media influencers who host live streams on Lazada’s e-commerce platform to promote various brands and products in real-time. They leverage their large follower base and engaging content style to encourage viewers to make purchases, often offering exclusive deals and discounts during the live sessions.

Blogspot, which is known as Blogger in Vietnam, is a popular website building platform used by 19 million users to host their blogs and websites. The website has an 87% market share in Vietnam, making it the most widely used blog platform in the country. Blogspot influencers who are local Vietnamese bloggers can be a lucrative marketing channel for Indian brands looking to promote their products and services in Vietnam.

As a brand marketing specialist exploring opportunities in Vietnam, one of the quickest ways to penetrate a new market is to engage local influencers through various platforms for promotions and partnerships. Over the last couple of years, the influencer marketing bubble has grown rampant in Vietnam, and though it is still relatively recent, it has the potential to bring in countless leads for your brand in 2025. We will explore how much influencers charge for marketing collaborations in Vietnam and, specifically, Lotus influencers.

The Vietnamese community is all over the Viber platform, while Viber influencers are making good money getting brands in front of these users. According to a recent Viber study, 90% of Vietnamese consumers use the platform, and 90% of those users check their Viber accounts daily. With nearly all users checking several times daily, brands that use Viber influencers can be sure to get their content in front of customers’ eyes.

The Vietnam market is booming, and so is influencer marketing in the country. In recent years, Vietnam has become one of the leading Southeast Asian markets for influencer marketing, and recently, Mocha influencers have emerged as some of the most sought-after in the market. As a country where influencer marketing is already a multi-billion dollar industry, brands targeting the Vietnam market need to know how much to pay Mocha influencers.

Vietnam is the penultimate destination for influencer marketing, until the likes of Timor-Leste or Nunavut gain traction. The marketing realm is accelerating at an unprecedented rate, primarily led by the advertising dominance of various platforms and the rise of Snapchat. Snapchat influencer marketing in Vietnam has seen a major surge, prompting brands and influencers alike to establish benchmarks for influencer marketing pricing. Thus, it is paramount to establish that a Snapchat influencer’s fees can vary greatly depending on multiple factors such as follower count, engagement rate, and niche.