Despite being the 2nd largest e-commerce platform in SEA region, not many people still know that Tokopedia is more popular than Shopee in Indonesia. Unlike Shopee, Tokopedia caters to local and international merchants. The fact that Tokopedia is more popular than Shopee in Indonesia means that Indonesian shoppers prefer to spend their money on Tokopedia, making it even more attractive for foreigners wanting to reach Indonesian shoppers. Tokopedia’s massive exposure in Indonesia can also be attributed to the platform’s local-only marketing strategy, as well as its local only payment method.

In the vast, bustling markets of Brazil, one digital platform is setting the stage for businesses to reach millions. Shopee is taking the Brazilian eCommerce scene by storm, and with it comes opportunities to partner with local influencers to grow your brand. So how can Indian brands leverage Shopee to reach those millions? Shopee has Become a Heavyweight in Brazil Shopee Brazil is growing at breakneck speed. In July 2023, Shopee Brazil became the most downloaded shopping app in Brazil, surpassing competitors like Amazon, AliExpress, and Mercado Libre.

TikTok is a treasure trove for fashion and lifestyle brands and business owners in Mexico. More than 47% of people aged 15 and above use TikTok, and the average user spends more than 45 minutes on the platform. This makes TikTok an ideal marketing platform for brands and businesses that wish to reach the hearts and minds of Mexican consumers. For Indian brands, TikTok is a vehicle for growth in Mexico.

When it comes to building your Mexican brand awareness, are you using Lazada influencers? If you’re not, you might be missing out on a major marketing opportunity. Lazada influencers can help you reach new audiences, build your brand loyalty and even increase your online sales. If you’re still not convinced, check out this guide to using Lazada influencers for marketing in Mexico. Let’s take a look at how to find the best influencers, how much they cost, and how to build a successful Lazada influencer marketing campaign.

The Instagram marketing campaign for an upcoming Indian film set in Brazil is currently one of the hottest trends among Indian brands. Brazilian influencer marketing on Instagram is a trendy and low-cost strategy used by Indian brands to promote themselves among Brazil’s highly engaged audience. Indian companies are increasingly adopting influencer marketing because it offers a higher return on investment compared to traditional advertising. Brazilian influencer marketing allows brands to reach a larger audience at a fraction of the cost, with a single Brazilian influencer capable of delivering highly effective marketing campaigns for as low as $700.

Shopee is a force to reckon with in Mexico, and Indian marketers and influencers must pay attention. Unlike Indian social media platforms, Shopee is primarily a shopping app, and it is vital for Indian influencers and brands to dive deep into the workings of Shopee. From Shopee’s algorithm to its ranking system, Indian marketers and influencers should familiarize themselves with the rules of marketing on Shopee, as the platform is distinct from other social media or shopping platforms.