In the heart of Southeast Asia, Thailand has emerged as a hotspot for Indian YouTubers seeking lucrative brand deals. From Bangkok to Phuket, the Land of Smiles is where Indian influencers can cash in on their Indian audience and earn big bucks overseas. In this article, you’ll learn how Indian YouTubers are working with Thai brands and how they are landing those sweet sponsorships. 🎵 Influencer Marketing in Thailand Although influencer marketing is still a nascent concept in Thailand, the industry has shown significant growth over the last few years.

In the traditional sense of brand deals, Indian influencers in South Korea, particularly on Facebook, may not have the same opportunities to promote brands like in India due to the lack of South Korean brands in the Indian market. The traditional model of celebrity endorsement doesn’t quite fit with the social media influencer model since influencers are generally seen to be more relatable to their audiences compared to traditional celebrities.

In the last two years, WhatsApp influencer marketing has evolved into a phenomenon in India. The rise of WhatsApp influencers is driven by the platform’s popularity, easy accessibility, and the ability to reach out to a large number of people simultaneously. According to a survey by the KPMG, WhatsApp is the preferred platform for social media interactions in India, with 77% of respondents using it regularly. This success has led influencers to begin securing brand deals through WhatsApp groups, and now some are taking their talents abroad.

In the past few years, India has witnessed the emergence of a unique genre of influencers on short video platforms like Moj, Tiki, and others. These influencers are not just gaining popularity in India, but are also expanding their reach to countries like China, which many would think is impossible to penetrate. Moj influencers are thriving in China. ☑️ What is Moj? Moj is an Indian short video creation platform owned by the Times Group, which also owns the famous Times of India newspaper.

In 2023, Saudi Arabia’s booming economy attracted more than 175 million international visitors, the majority of whom came from India. With the Indian diaspora constituting the largest group of expatriates in the Saudi Kingdom, India’s Moj influencers are taking advantage of their popularity on the platform to secure brand deals in Saudi Arabia. The Indian Moj platform is a short-form video application that has shot to popularity in the country since its launch in 2020.

The vibrant streets of São Paulo resonate with the rhythm of samba, but behind the scenes, the power players of Brazil are busy crafting deals with India’s LinkedIn influencers. While LinkedIn influencers in India have long been a staple for tech brands looking to penetrate India, the tides are changing. They are now traveling south and shaking hands in the Portuguese-speaking powerhouse of Latin America. From tech luminaries to HR experts, India’s LinkedIn influencers are paving the way for Indian brands to earn a foothold in Brazil.