Will TikTok Still Be Profitable in 2025: Insights from Influencers and Advertisers in India
As we approach 2025, discussions around TikTok’s viability as a profitable platform for influencers and advertisers alike are becoming more prevalent.
TikTok has become a leading platform for influencer engagement and marketing in India, where brands like HDFC Bank and Ford have found success.
However, with platforms like Instagram and YouTube making strides in the short-form video realm, questions remain about whether TikTok can maintain its top spot.
๐ข Marketing Influencer marketing has proven to be a profitable engagement strategy, with 75% of Indian marketers stating that influencer campaigns yield higher ROI than traditional marketing methods.