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Influencer Marketing Rates For Douyin Creators From China

Douyin influencers charge different rates for brand collaborations depending on their tier. Here are the rates for influencer marketing on Douyin according to BaoLiba.

💰 Pricing Chart for Douyin Influencers in China

CategoryFollower RangePricing (per post)
Celebrity10m+25,000-50,000 + USD
Mega Influencer5m - 10m10,000-25,000 + USD
Macro Influencer1m - 5m1,000-10,000 + USD
Micro Influencer10k - 100k100 - 1,000 + USD
Nano Influencer1k - 10k10 - 100 + USD
Local Influencer50 - 1k5 - 10 + USD

Note: The above prices are indicative and may vary depending on factors such as influencer engagement, campaign type, and brand budget.

📢 China is Douyin’s Major Market

Douyin is a Chinese video sharing platform owned by ByteDance. It launched in September 2016 and quickly became an essential part of youth culture.

Douyin is China’s version of TikTok. However, the two platforms are entirely separate, and Douyin is not available outside mainland China.

In 2022, Douyin was the largest social media platform in China, with approximately 700 million daily active users. Almost half of Douyin’s users are aged 19-39 years old, mostly women, living in first-tier cities like Beijing and Shanghai.

According to statistics, average users spend at least 90 minutes per day on Douyin, and over 40% of Douyin users watch live streams.

Marketing in China can be overwhelming for brands and marketers, especially if they try to navigate Chinese social media without the help of experts. That is because Western platforms like Facebook and Instagram are not available in China. Instead, it is crucial to understand what platforms Chinese consumers actually use.

📢 Douyin’s Algorithm is More Advanced than TikTok

Despite its similarities to TikTok, Douyin has a plethora of features that set it apart. For example, users are incentivized to make longer videos, and Douyin allows shopping carts, which means users can buy products directly from videos.

According to a Forbes article, Douyin’s algorithm is also much more advanced than TikTok’s, which is why Douyin has been able to achieve so much more than TikTok in terms of engagement. The number of likes on Douyin videos is much higher than that of TikTok videos.

Douyin influencers are also popular outside the Douyin app. Many Douyin influencers have millions of followers on platforms like Weibo and Instagram. That’s because many Douyin influencers have representative agencies that help them land gigs and promote their work.

Some of China’s most recognizable personalities today are Douyin influencers, who have also become trendsetters and idols for the new generation.

According to BaoLiba, Douyin is the most reliable source of influencer marketing in China. Brands looking for quality influencer marketing campaigns in China can find top tier social media influencers at Douyin. Most are represented by agencies, making them easy to contact and collaborate with lead agencies.

📢 Douyin Influencer Pricing is Lower than TikTok

Brands can save a lot of money, up to 50%, by using Douyin influencers instead of TikTok influencers for their campaigns. This is because Douyin influencers tend to have lower fees than their TikTok counterparts. That means influencer marketing budgets for brands should be higher if they are planning to work with TikTok influencers instead of Douyin influencers.

📢 Validating Douyin Influencer Profiles with BaoLiba

Brands can also ensure that their campaigns go smoothly by choosing the right Douyin influencers. Choosing the right Douyin influencer is easy if brands use BaoLiba, the global influencer marketing platform that connects brands with influencers.

BaoLiba has its own Douyin influencer database that contains profiles of Douyin influencers from all over China. Each influencer profile has unique metrics, including engagement statistics and pricing.

What sets BaoLiba apart is that it also contains verified profiles of Douyin influencers. This means that brands can easily spot influencers that have fake follower counts, fake likes, and fake comments. Brands can even spot influencers that use bots for their social media profiles.

Brands should prioritize verified Douyin influencers for their campaigns, and they can find them at BaoLiba. Brands can also find Douyin influencers with specific follower ranges, locations, and niches.

📢 BaoLiba Helps Brands with Douyin Influencer Marketing Needs

Brands also don’t have to worry about the marketing aspect of their campaigns. BaoLiba also provides brands with Douyin influencer marketing support, including campaign strategy and ideation, content creation, and distribution.

BaoLiba has its own team of marketing professionals that have extensive experience in influencer marketing. Brands can rest assured that their campaigns will succeed with the help of BaoLiba.

📢 BaoLiba is the World’s Biggest Influencer Marketing Platform

BaoLiba is the world’s biggest influencer marketing platform, with over 20 million influencers in its database. Its influencer marketing services are available in over 100 countries, allowing brands all over the world to reach their target markets.

More brands than ever are utilizing influencer marketing to grow their businesses. According to statistics, 93% of marketers have used influencer marketing before, and 71% of marketers believe that influencer marketing is effective.

Brands can create their own accounts at BaoLiba for free. Once they have their accounts, they can contact Douyin influencers directly or ask for help from BaoLiba’s marketing professionals.

📢 BaoLiba is the Best Place to Get Douyin Influencers

Although Douyin is one of TikTok’s main competitors, brands often forget to include Douyin influencers in their marketing strategy. Instead of wasting time trying to figure out how to get Douyin influencers for their campaigns, brands should let BaoLiba help them.

Brands looking for Douyin influencers should create their own accounts at BaoLiba. Brands can also browse BaoLiba’s Douyin influencer database to see the Douyin influencers that are available for their campaigns.

📢 BaoLiba Remains Committed to Influencer Marketing Solutions

With the dawn of Influencer 2.0, when collaboration with influencers is no longer a one-size-fits-all deal, brands need a wide variety of options when it comes to influencer partnerships.

With influencer partnerships tailored to any brand’s needs and goals, including engaging influencers to represent the brand, advertising with influencers to generate buzz, and advertising targeted at consumers through influencers, BaoLiba remains committed to providing the best influencer marketing solutions available.

Whether brands are looking for Douyin influencers or influencers from other platforms, they can find them at BaoLiba.