Influencer Pricing For Brand Partnerships On Yizhibo In 2025
In the vibrant realm of social media, Yizhibo stands out as China’s premier live-streaming platform, and a recent trend indicates that its influencers are increasingly attracting interest from brands in India.
Established in 2016, Yizhibo boasts around 35 million active users, predominantly young, with 90% aged between 18 to 34.
A unique aspect of Yizhibo is that its users are only required to complete a mobile number verification to access the app, fostering a sense of social intimacy and authenticity.
Since its debut, the platform has gained immense popularity, ranking first in the live-streaming sector as of 2022, and 16th among all apps in China, surpassing app giants like Uber and Netflix.
Yizhibo’s rapid rise can be attributed to its association with China’s youth culture. It’s not just a platform; it’s a lifestyle, offering a space where users can live stream their unique experiences, share tips and tricks, and explore the world through the eyes of peers.
The upcoming 2025 season presents a golden opportunity for Indian brands to enhance their marketing efforts on Yizhibo by onboarding the platform’s influencers.
🌏 Foreign Brands On Yizhibo
Similar to other Chinese live streaming apps, Yizhibo allows brands to reach a large audience through influencer partnerships. The influencers engage the audience by showcasing and promoting the brand’s products, and the users can shop directly from the app, thanks to its seamless integration of shopping features.
For Indian brands yet to explore the possibilities of influencer marketing on Yizhibo, the following examples demonstrate the interest and efforts of foreign brands to penetrate the Chinese market through the app.
In the 2023 Mid-Autumn Festival, the Luxembourg Chamber of Commerce invited Yizhibo influencers to promote its luxury brands to Chinese consumers, capitalizing on the festival’s significance as an occasion for gifting.
The Chamber organized a gourmet event at the Hyatt Regency Beijing, where attendees tasted mooncakes made with a variety of luxurious ingredients sourced from Luxembourg, including fine cheeses, wines, and meats. Following the event, the influencers shared their experiences on Yizhibo, generating buzz for the participating brands and a desire among users to purchase their offerings.
In 2021, the Australian government, through its Trade and Investment Commission, partnered with Yizhibo to facilitate direct exports of its dairy products to China. Influencers played a pivotal role in this initiative by showcasing the brands on the app.
Similarly, several UK brands participated in the Great Britons event held at the Riverland Building in Shanghai on June 19, 2023. The event featured popular British brands, including Aston Martin, Johnnie Walker, and Funfair Toys, and was attended by renowned influencers, who helped promote the brands on Yizhibo.
As these examples illustrate, Indian brands can harness the power of Yizhibo influencers to create engaging content that resonates with the platform’s user base.
👩🏫 Yizhibo Influencer Fees
So, how much do Yizhibo influencers charge?
Yizhibo operates a tiered influencer rating system that categorizes influencers based on the number of followers they have, which directly correlates to their pricing standards. There are four grades of influencers:
1. White Grape – 1,000 to 3,000 followers
Influencers in this tier are charged around ¥2,200 for a live stream of 30 minutes. This equates to around Rs. 27,000 per live stream.
2. Red Grape – 3,000 to 10,000 followers
This tier is priced at ¥5,500 for 30 minutes, which comes to approximately Rs. 68,000.
3. Black Grape – 10,000 to 50,000 followers
For this tier, influencers charge ¥7,500 for 30 minutes of live streaming. This amounts to around Rs. 93,000.
4. Brandy Grape – Over 50,000 followers
For influencers in this tier, the pricing is customized to suit their experience and skills. From BaoLiba’s records, the average price for a 30-minute live stream is about ¥20,000, which is roughly Rs. 248,000.
5. Yizhibo Payment Methods
Depending on the influencer’s tier, brands can pay them through various methods, including PayPal and bank transfer.
For example, a makeup brand from Thailand paid ¥8,000 to a Yizhibo influencer with 6,000 followers via PayPal.
Additionally, if a brand chooses to partner directly with an influencer on the app, they can pay through Yizhibo’s in-app payment system.
🔍 People Also Ask
What is the rating system for Yizhibo influencers?
Yizhibo utilizes a rating system based on the number of followers influencers have, categorizing them into four different grades: White Grape (1,000-3,000 followers), Red Grape (3,000-10,000 followers), Black Grape (10,000-50,000 followers), and Brandy Grape (over 50,000 followers).
How can Indian brands engage with Yizhibo influencers for marketing campaigns?
To engage Yizhibo influencers, Indian brands can partner with influencer marketing platforms like BaoLiba that specialize in connecting brands with influencers on Chinese social media platforms, including Yizhibo.
What kind of brands have partnered with Yizhibo influencers?
Brands from various countries around the globe have partnered with Yizhibo influencers, including the Luxembourg Chamber of Commerce, the Australian government, and numerous UK brands.
⚙️ Yizhibo Market Reach
If your brand is planning to leverage the Yizhibo influencer marketing trend in 2025, then consider the following statistics about its market reach:
- Over 35 million active users
- 90% of users aged between 18-34 years
- 70% of users are female
- 34% of users are from tier 1 cities like Beijing and Shanghai
- 56% of users are from tier 2 cities like Hangzhou and Xi’an
🔖 Conclusion
With its growing popularity among young audiences, Yizhibo represents a promising opportunity for Indian brands looking to leverage influencer marketing for greater reach and engagement in China.
Whether through the established influencer marketing platform BaoLiba or direct outreach, brands can tap into the power of Yizhibo influencers to create compelling content that translates to action, ultimately driving sales and growth in this dynamic market.
BaoLiba will continue to update the latest trends in influencer marketing on Yizhibo.