How Indian Instagram Influencers Find Brand Deals in Australia
The Indian influencer scene is booming, especially on Instagram. Influencers have become an essential component of marketing both in India and around the world. An Indian influencer might even be the last person youโd expect to find in Australia working on behalf of Indian brands.
These influential personalities are not only changing the marketing landscape at home, but they are also bridging the gap between Australia and India in unexpected ways.
In this post, weโll explore the unexpected ways in which Indian influencers work with brands in Australia to promote Indian products.
๐ธ Many Indian Influencers Live in Australia
India has a thriving diaspora in Australia. According to the latest Census, 660,000 Australians are of Indian descent, and among them, more than 25% were born in India.
Australia has become the third most popular destination for Indian students who are drawn to the country’s reputation of having the best educational facilities and excellent opportunities for employment and career advancement.
Indian students constitute the second largest group of foreign students in Australia’s higher education enrolments.
Australia is also one of India’s most valuable partners in terms of trade. In the last decade alone, India has emerged as Australia’s second largest export market for education, third largest services market, and fourth largest export market for agricultural products.
With increased interactions between the two countries, many Indians travel to Australia on business. Many of them stay for good and some of them return to India after spending years in Australia.
For instance, when it comes to studying in Australia, only five percent of Indian students who are graduates of Australian universities return to India. The majority of them use their Australian qualifications and work experience to obtain permanent residency in Australia.
This ongoing trend has resulted in thousands of Indian students, businessmen, and professionals living in Australia.
So with many Indian nationals living in Australia, itโs only natural that we see many Indian influencers living or spending time in the country.
๐ผ Indian Influencers Work With Indian Brands in Australia
Indian influencers based in Australia work hard to promote Indian products.
They work with Indian brands to spread awareness of their products among the Indian community in Australia. This is important as many Indians are still very loyal to their favorite Indian brands and they want to keep buying the same products in their new home.
However, itโs not just Indian brands that are taking advantage of the Indian influencer boom. Even big names are partnering with Indian influencers.
For instance, Luxluna is a 20-year-old Australian skincare company that sells vegan and cruelty-free Australian beauty products. They tapped into the Indian influencer market in Australia to help them promote their products in the Indian community.
Among others, they partnered with Ashika Sharma, an influential Indian beauty and lifestyle influencer based in Sydney. Luxluna paid Ashika an undisclosed amount to promote their powerful coffee facial scrub.
๐ต How Much Do Indian Influencers Charge Brands for Promotional Posts?
The amount Indian influencers charge brands to promote their products varies depending on their popularity, reach, and engagement level.
The cost can also be influenced by the nature of the product being promoted.
For instance, Australian brands that sell products to Indian teachers, like Egis and Kookaburra, may have to offer Indian influencers a better deal than brands selling Indian snacks.
However, on average, Indian influencers in Australia charge the following amounts to promote brands on their Instagram pages:
- 1,000 to 10,000 followers: between $50 and $200 per post
- More than 10,000 followers: $200 to $500 per post
- More than 100,000 followers: $1,000 to $2,500 per post
- More than 500,000 followers: $2,500 to $10,000 per post
- More than 1 million followers: $10,000 or more per post
๐ Indian Influencers Have a Big Influence on Their Fellow Indians
Many Indian influencers have a very positive influence in Australia.
For instance, Indian beauty influencer Sahar B has been using her popularity to not only promote brands, but also to promote self-love among women. She believes that it is essential for women to embrace who they are regardless of their size, skin color, or background.
Sahar B is a model and influencer who is very passionate about body positivity. She has been using her platform to raise awareness about this very important issue.
One of her posts on Instagram that promotes body positivity and self-love has garnered over 15,000 likes and hundreds of comments from her followers who praise her for promoting self-love.
According to Sahar, her work with brands is quite rewarding. She says that she feels privileged to have many opportunities to work with brands that share her values and passion.
She says that using social media to get in touch with brands is a very simple process that anyone can do. She recommends that aspiring influencers keep their Instagram profiles public, so brands can find them easily, and they should also periodically check their direct messages, as many brands communicate via DMs.
๐ฉ๐ฝโ๐คโ๐ฉ๐ป What is Body Positivity and Why is It Important?
Body positivity is a social movement that advocates for the acceptance of all bodies regardless of their shape, size, or skin color.
The aim is to challenge beauty standards that have been set by society that promote a narrow definition of beauty.
Body positivity is important as it helps to promote self-love, confidence, and healthy body image. It allows individuals to feel accepted and empowered in their own skin, and reduces negative body image and the risk of eating disorders.
Although body positivity was initially intended to be an inclusive movement that promotes self-love and acceptance for everyone, it has unfortunately come to be associated only with plus-size individuals.
The movement has become a target for ridicule by many online. Those who ridicule the movement say that being plus-sized is unhealthy and they feel that it is dishonorable to advocate for plus-size individuals to embrace their bodies.
Some influencers have jumped on the body positivity bandwagon just for clout instead of genuinely championing the movement.
Nevertheless, many Indian influencers in Australia, like Sahar, have earned a spot in many hearts because of their incredible influence on the Indian community in Australia.
โ๏ธ How Do Indian Influencers Find Brand Deals in Australia?
Social media has made it very easy for Indian influencers in Australia to find brand deals.
Not only can they find brands on popular social media sites like Instagram, they can also find brands through influencer marketing agencies.
Influencer marketing agencies act as intermediaries between influencers and brands. These agencies help to connect brands with appropriate influencers for their products or services.
They often have a wide network of influencers to choose from, making it easier for brands to find the right fit for their marketing campaigns.
๐๐ฝโโ๏ธ Leading Influencer Marketing Agencies in Australia
- Mediakix
Founded in 2011, Mediakix is an influencer marketing agency based in Santa Monica, California, with yet another location in Melbourne, Australia. They have a proven track record for working with global brands.
They specialize in influencer marketing campaigns across various social media platforms including Instagram, YouTube, and TikTok.
At the moment, they have a select range of influencers from many different backgrounds.
- Bespoke Social Media
Specializing in Instagram, Bespoke Social Media is a Melbourne-based agency that guarantees brands that they will match them with the best Instagram influencers to market their products.
They have a wide network of influencers to choose from, including those from the Indian community in Australia.
- MAV Social
Founded in 2012, MAV Social has a diverse range of clients in both the private and government sectors. They are based in Sydney, and have won awards for their work.
MAV Social is committed to delivering innovative and measurable digital marketing campaigns that are tailored to suit their clientsโ specific needs.
- TapInfluence
TapInfluence is a leading influencer marketing agency based in New York City with a satellite office in Sydney, Australia.
They have a proprietary software platform that allows brands to discover and connect with influencers for their marketing campaigns.
They have a wide range of influencer networks, including those in the Indian community in Australia.
- The Influencer Agency
Founded by influencers themselves, The Influencer Agency is an Australian influencer marketing agency that specializes in generating authentic influencer campaigns.
They have worked with many top brands and have a wide range of influencers from many different backgrounds.
๐ฌ How Do Indian Brands Find Indian Influencers in Australia?
To find Indian influencers in Australia, brands can use the same methods Indian influencers use to find brands.
Brands can search social media sites like Instagram for popular Indian influencers in Australia that fit their products.
Brands can also reach out to influencer marketing agencies that have a diverse range of influencers to choose from, including those in the Indian community.
They can also search online for Indian influencers in Australia or try a marketing directory.
These directories have a wide range of influencers organized by niches, and they can help brands quickly find the right influencer for their marketing campaigns.
๐ Influencer Marketing Directories
- Influencity
Influencity is a complete influencer marketing solution that offers brands analytics to research influencers and agencies, and manage campaigns with ease.
They offer a variety of plans, including a free plan, that allows brands to search through a database of more than 200 million influencers worldwide.
- Socialbakers
Socialbakers offers an influencer marketing solution that is powered by AI. Brands can discover, connect, and manage influencer campaigns with ease.
They have a database of over 18 million influencers and brands can search for influencers by country, category, language, and more.
- HubSpot
HubSpot is a leading SaaS company that offers a suite of tools for marketing, sales, and customer service.
They have an influencer marketing directory where brands can search for social media influencers by category, location, and audience size.
- Upfluence
Upfluence is an influencer marketing software that enables brands to manage influencer campaigns from start to finish.
They have a vast influencer database that brands can search to find influencers across multiple social media platforms.
- ReachOut
ReachOut is an influencer marketing agency and influencer marketing directory.
Brands can discover influencers across various categories all in one place. They have many Indian influencers in their database that brands can work with.
ReachOut has an impressive database of influencers, and like all the directories highlighted above, it has a search function that will make it easy for brands to find Indian influencers in Australia.
๐ Conclusion
Increasingly, Indian influencers in Australia are promoting Indian brands in Australia.
They leverage social media and influencer marketing agencies to connect with brands that want to promote their products in Australia to the Indian community.
Luxury brands, Australian lifestyle brands, and many other brands are taking advantage of this evolving trend by partnering with Indian influencers.
According to Influencer Marketing Hub, influencer marketing will be a 16 billion dollar industry by 2025. All indications are that many Indian influencer marketing firms, agencies, and brands in India will continue this trend and enjoy the many financial benefits of influencer marketing.
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