How Indian Instagram Influencers Find Brand Deals in Vietnam
In 2023, over 64% of Vietnamese citizens are on Instagram, making it the second most-used social media platform in the country. For Indian influencers looking to expand their brand deal portfolio, Vietnam poses a lucrative opportunity.
According to a report from Statista, Instagram is projected to have 37.85 million users in Vietnam by 2025. For Indian Instagram influencers looking to capitalize on this growth, partnerships with Vietnamese brands will be critical.
With the right strategies, Indian influencers can work with Vietnamese brands. Here’s how they’re doing so.
📈 Vietnam: A Growing Market for Indian Influencers
As India moves towards a $5 trillion economy, the country’s role as a global player is cemented. According to the World Bank, India’s per capita income is expected to triple between 2021 and 2031.
With rising incomes comes growing consumerism. A report from the Indian Brand Equity Foundation estimates that Vietnam will become the largest consumer market in Southeast Asia by 2030.
In Vietnam, consumerism is extending beyond just its citizens. The influx of tourists has pushed demand for consumer goods. In 2022, Vietnam’s retail sales growth was the highest in Southeast Asia, at 10.5% year-on-year.
According to a 2022 report from the Vietnam National Administration of Tourism, the country welcomed 3.67 million foreign arrivals in 2022, exceeding government targets by 23%.
While the number of Indian tourists remains modest, travelers from other nations have already driven demand for Vietnamese products such as cosmetics, apparel, and digital services.
Indian influencers with an established presence in Vietnam can leverage this growing consumer market for brand deals.
👩💻 How Indian Influencers Are Getting Brand Deals in Vietnam
To gain access to brand partnerships with Vietnamese companies, Indian influencers are pursuing various strategies. Here are the top three ways they’re succeeding.
1. Expanding Their Reach
According to a report from Instagram, 58% of Vietnamese users said they discover new products on the platform. For Indian influencers, this provides a unique opportunity to reach Vietnamese brands looking for exposure.
In 2023, Indian beauty influencer Disha Patil traveled to Ho Chi Minh City to promote the Vietnamese skin care brand Clochee. With over 173,000 followers on Instagram, Patil used her platform to showcase Clochee’s products.
“Vietnamese beauty products are the best in the world,” said Patil after her trip. “They smell nice, hydrate your skin, and leave no oily residue. I’ll be coming back for more.”
Disha Patil promoted the Vietnamese brand Clochee to her 173,000 followers on Instagram.
For Indian influencers to attract Vietnamese brands, they must appeal to a wider audience. Using targeted hashtags such as #Vietnam and #VietnameseBeauty can help influencers achieve this.
2. Leveraging Local Talent
Collaborating with local Vietnamese influencers is another effective strategy for Indian influencers looking to get brand partnerships.
According to a survey from the US Department of Commerce, 75% of Vietnamese consumers say they trust local influencers more than global ones.
In 2025, Indian influencer Himani tweeted about her trip to Vietnam alongside local influencer Thao pham. The two influencers collaborated to promote popular tourist destinations and Vietnamese products.
“Always good to meet Indian sisters abroad and feel at home!” tweeted Thao pham. “Happy to befriend and host Himani in Vietnam.”
Local influencers can introduce Indian influencers to Vietnamese brands looking for exposure.
3. Working With Vietnamese PR Agencies
By partnering with Vietnamese public relations firms, Indian influencers can gain access to a growing number of brand deals in Vietnam.
In December 2023, Indian influencer Chetan Bhadana announced a partnership with the Vietnamese PR agency Vietstar Media. With over 28 million followers on Instagram, Bhadana is known for sharing comedic videos on his social media platforms.
“Vietnam is a beautiful country, and being there is a great honor,” said Bhadana in a post announcing the partnership. “I am proud to be representing Vietnam in India and other countries.”
In 2025, Vietnamese PR firms will likely engage in more collaborations with Indian influencers. By working with these PR firms, Indian influencers can secure endorsement deals with Vietnamese brands.
🙋♂️ People Also Ask
Why are Indian Instagram influencers going to Vietnam?
Vietnam is a growing market for Indian influencers looking for more brand deals. The country has a booming consumer market, driven by rising incomes and increasing tourism.
What PR firms are helping Indian influencers get brand deals in Vietnam?
Vietnamese PR firms such as Vietstar Media are helping Indian influencers land brand deals in the country.
Is Vietnam a good place for Indian influencers to get brand deals?
Yes, Vietnam is a great place for Indian influencers to get brand deals. The country is projected to have 37.85 million Instagram users by 2025, creating a larger market for brands seeking exposure.
💰 How Indian Influencers Get Paid by Vietnamese Brands
Indian influencers are finding it easier than ever to get paid by Vietnamese brands for promoting their products. Here are the top three payment methods Indian influencers are using.
1. PayPal
As one of the most popular payment services for remote transactions, PayPal is widely accepted in Vietnam. With over 450 million users in over 200 countries, PayPal is a trusted method for Indian influencers to receive payments from Vietnamese brands.
According to a report from the Vietnam E-commerce Association, over 40% of Vietnamese online shoppers used PayPal in 2023.
2. Wise
Wise (formerly TransferWise) is another payment service that Indian influencers can use to get paid by Vietnamese brands.
Launched in 2011, Wise has won multiple awards for its low-cost international payment service, making it an ideal choice for Indian influencers who need to receive payments in Vietnam.
According to a report from the Global Banking and Finance Review, Wise has over 13 million users worldwide.
3. Local Bank Transfer
In addition to PayPal and Wise, Indian influencers can also receive payments from Vietnamese brands through local bank transfers.
According to a report from the Vietnam Banking Association, over 40% of Vietnamese people use bank accounts. For Indian influencers with bank accounts in Vietnam, this provides a reliable payment method.
📚 Conclusion
By expanding their reach, leveraging local talent, and working with Vietnamese PR agencies, Indian influencers can secure brand deals with Vietnamese companies.
As the popularity of Instagram continues to rise, so too will the number of brand partnerships available in Vietnam.
The same is true for payment services such as PayPal, Wise, and local bank transfers. With these methods, Indian influencers can easily receive payments from Vietnamese brands.
As Vietnam’s consumer market continues to grow, Indian influencers will have even greater opportunities for brand deals in the country.
For more information on how Indian influencers can get brand deals in Vietnam, visit BaoLiba.
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