How Indian Instagram Influencers Find Brand Deals in United Arab Emirates
The United Arab Emirates (UAE) has become the pinnacle of success for Indians, South Asians, and other global races who are fortunate enough to land a job or a contract there.
Irrespective of their profession back home, immigrants find lucrative paths in the UAE that promise them luxury, comfort, and riches.
The same goes for Indian Instagram influencers who are looking for brand deals in UAE.
🛫 The UAE is a popular country of influence
From B-Town celebs to Instagram influencers, the UAE remains a prime location for those looking to showcase themselves internationally.
Living and working in UAE not only gives one social acceptance back home, but also helps advance their career further.
As the country is home to a sizeable Indian population, that connection inspires them to relocate there.
Indian influencer Sussane Khan who moved to Dubai during the pandemic said it was her version of “going to America.”
✈️ Why UAE is the influencer paradise
The UAE attracts global influencers and brands from around the world. The fashion scene is lively, offering everything from luxury goods to regional masterpieces. The UAE is home to some of the biggest fashion and beauty events in the world, making it a key destination for international influencers and brands alike.
Fashionistas can attend exclusive events such as Arabian Fashion Week, The Arab Fashion Awards, and The Dubai Shopping Festival. Those who want to showcase their style can also explore the thriving fashion scene by attending fashion shows, exhibitions, and presentations.
In a fierce competition, brands are increasingly leveraging influencers to promote their products and services through sponsored posts and social media takeovers.
Tapping into a more authentic marketing approach, organizations like Hugo Boss, H&M, and Victoria’s Secret have partnered with social media stars from across the globe to promote their brands in the UAE.
Dubai-based influencer Aliya Bhatt is one of the most sought-after personalities in the region. She has done various brand deals including one with Dubai Tourism.
“Dubai is unlike any other city in the world. Modern, vibrant and dynamic, it is a city that is always open for business and invests in the future,” Bhatt said.
💋 Indians are popular influencers in the UAE
Many Indian influencers have also secured brand deals in the UAE because of their popularity.
Bollywood actress Kiara Advani recently became the ambassador of Dubai Tourism.
Advani is one of the most followed Bollywood celebrities on Instagram in India and has a significant fanbase in the UAE.
She recently starred in the Dubai Tourism’s ‘Dubai is Open’ ad campaign promoting the iconic skyline and culture of Dubai.
The campaign featured several other international influencers such as David Beckham, and David Guetta.
🌇 Indians love Dubai
UAE, especially Dubai, has long been a popular relocation destination for Indians.
It is home to nearly 3 million Indians, constituting the largest expatriate community in the country.
According to the National Association of Realtors (NAR), Indians account for over 30% of total property purchases in the UAE.
An estimated one fifth of all Indians living outside the country are settled there.
The UAE has become an ultra-favored locale for Bollywood, with the city now hailed as the ‘Dubaiwood’ of India when it comes to films.
🎬 Indian Celebs and Influencers go to Dubai
Big Bollywood celebrities such as Salman Khan, Shah Rukh Khan, and Deepika Padukone regularly host events, shoots, and promotions there.
In 2020, Dubai hosted the red carpet premiere of the Bollywood film ‘Gulabo Sitabo.’
Devraj Sanyal, Managing Director and CEO of Universal Music Group for India said, “In a way, Dubai is the new Los Angeles of Bollywood.”
UAE is also a second home to its share of Instagram influencers as well.
Kashmiri influencer Aashna Shroff is a Dubai resident renowned across the globe for her fashion sense, beauty, and travel vlogs.
She has brand partnerships with global brands like Huda Beauty, Dior, and L’Oreal.
💵 How Indian Influencers Find Brand Deals in the UAE
Instagram influencers from India can secure brand deals in the UAE through several means. Most commonly, they travel to the UAE at least once or twice a year to meet and partner with brands.
They leverage their social media presence to connect with brands and agencies that specialize in influencer marketing. Indian influencers can also join influencer marketing platforms to gain access to verified brands looking for ambassadors.
Platforms like BaoLiba connect Indian influencers with global brands in need of promotion.
Through influencer marketing platforms like BaoLiba, Indian Instagram influencers can pitch their services to brands in the UAE and beyond.
🧑🏽🤝🧑🏻 How BaoLiba connects Indian influencers with brands in the UAE
Instagram influencers from India use BaoLiba to apply for brand deals and ambassador roles with prominent international brands in the UAE. They can sign up for free and create a profile that showcases their niche and audience reach.
Brands on BaoLiba can filter influencer profiles by location, making it easier for them to find Instagram influencers based in India, UAE and other parts of the world.
A team of performance marketers and influencer marketing experts at BaoLiba support and assist influencers to earn more money through campaigns and partnerships.
Indian influencers looking to land a brand deal in UAE should definitely sign up on BaoLiba.
💸 How much Indian influencers get paid for brand deals in UAE
Indian Instagram influencers get paid an average of $900 per sponsored post or story in the UAE. Micro-influencers with less than 10,000 followers can charge anywhere from $300 to $600 per post.
According to a recent study conducted by HypeAuditor, 70% of influencers in the UAE earn between $1,000 and $5,000 a month through brand deals.
Compared to Instagram influencers based in India, those in the UAE make significantly more money.
🌎 The world is your oyster
The UAE is now officially a thriving influencer hub, as it attracts thousands of influencers from around the globe.
In 2020, Instagram announced the establishment of its Middle East headquarters in Dubai, cementing the stronghold the UAE has over social media.
“Dubai is the home for some of the most influential Instagram users in the world, and we are excited to continue that growth,” said Facebook’s Caroline Clarke.
According to Jennifer McIver, a US digital influencer currently based in Dubai, “The Middle East is a true melting pot of cultures and backgrounds, and Dubai embodies that more than any other emirate.”
It appears the UAE is here to stay as a prime influencer location for years to come.
Indian Instagram influencers should seize the opportunity now before it’s too late.
❓ FAQS
1. How do I become an Instagram influencer in India?
You can become an Instagram influencer soon after signing up for BaoLiba. For more information on how to become an Instagram influencer in India, please refer to the following article: How to Become a Successful Instagram Influencer in India.
2. What is the influencer marketing and development agency in India?
Influencer marketing agencies focus on promoting brands through influencers and providing influencer marketing consultancy.
The following agencies are considered the best influencer marketing and development agencies in India:
- BaoLiba
- BlogAdda
- Talentrack
- SoMe Connect
- iSocialYou
3. What are the best influencer marketing platforms in India?
Influencers can find numerous options for influencer marketing platforms in India.
Some of the best influencer marketing platforms in India are:
- BaoLiba
- Plixxo
- Influencer.in
- The N influencers
- Chtrbox