How Indian LinkedIn Influencers Find Brand Deals in Nepal
Despite the geographical proximity to China and India, Nepal has remained largely untouched by the influencer marketing tsunami that has made waves in the global marketing industry, until recently.
The emergence of Nepal as a prime market for Indian LinkedIn influencers is evidenced by the growing number of brand deals that Indian influencers are signing with Nepali brands.
From Nepali travel agencies to Nepali fashion brands, Indian LinkedIn influencers are making the most of the abundant brand deals available in Nepal, while also being able to dodge the expensive influencer marketing rates that are a normal part of India.
As the demand for Indian LinkedIn influencers in Nepal is set to grow in 2025, now is the time to discover how Indian influencers in Nepal are navigating the budding influencer market.
๐๏ธ Why Nepal is the Go-To Market for Indian LinkedIn Influencers
Nepal has emerged as the prime market for Indian LinkedIn influencers for a multitude of reasons.
For one, Nepal has many brands that want to grow their audiences, especially on the professional social media platform LinkedIn.
Yet, they have limited budgets that do not allow them to hire the more established Indian LinkedIn influencers who are already swamped by Indian brands.
This has led to a booming B2B influencer marketing sector in Nepal, where many of the budding Nepali brands are collaborating with Indian influencers.
For Indian influencers, they can take advantage of the lower rates that they charge to Nepali brands, while also exploring the lucrative market that is Nepal.
๐๏ธ Discovering the Brand Deals in Nepal
The search for Nepali brands to collaborate with is a straightforward process for Indian LinkedIn influencers.
Some of them have used search keywords like โNepal,โ or โNepal brand,โ in the LinkedIn search bar to discover brands that have already made their presence felt on LinkedIn.
In doing so, they are able to find not only Nepali brands, but also other Nepali LinkedIn influencers who share a similar audience.
By doing this, Indian influencers can find a suitable Nepali LinkedIn influencer to collaborate with so that they can leverage each other’s audiences.
๐งณ Examples of Influencer Brands Deals in Nepal
Some of the Indian LinkedIn influencers who have already collaborated with Nepali brands include:
Sanjay Shukla - A Business & HR Consultant and LinkedIn influencer with over 600K followers, Sanjay has collaborated with the Nepali brand Synergy Recruitment & Consultancy.
The deal saw Sanjay post about Synergy Recruitment, while also creating a detailed video about the brand on his YouTube channel.
Gaurav Bhatia - A Digital Marketing Consultant and LinkedIn influencer with over 120K followers, Gaurav has collaborated with KTH Nepal, a Nepali travel agency.
The deal saw him not only post about KTH Nepal on his LinkedIn, but he also shared his thoughts about the company on his YouTube channel.
๐ Growing Demand for Indian LinkedIn Influencers in Nepal
The demand for Indian LinkedIn influencers in Nepal is set to grow even larger in 2025.
With the Nepali travel agency KTH Nepal having hired two Indian LinkedIn influencers, expect to see many more Nepali brands follow suit.
In the early months of 2023, the social media marketing expert, and influencer, Ashish Jain, has signed a Nepali brand deal with KTH Nepal.
His collaboration with KTH Nepal saw him create a post on LinkedIn where he mentioned KTH Nepal, while also sharing a detailed video on his YouTube channel.
๐ People Also Ask
How much do influencers charge for brand deals in Nepal?
Influencers in Nepal charge anywhere from $50 to $100 for a brand deal on LinkedIn.
Why do influencers charge different rates?
Influencers charge different rates according to their audience engagement rates and follower counts.
How do influencers get paid?
Influencers usually receive payment via bank transfer or mobile money.
What are the best ways to contact influencers?
The best way to contact influencers is via LinkedIn direct messaging or LinkedIn email.
๐ธ Payment Methods for Influencer Brand Deals in Nepal
The payment methods that most Indian LinkedIn influencers use to receive payment from their Nepali brand deals are bank transfers and mobile money.
Mobile money is a popular payment method in Nepal.
For Indian influencers who do not have a bank account in Nepal, they often opt for mobile money services such as Khalti.
Khalti is a Nepali mobile payment solution that allows users to pay bills, recharge mobile phones, and make online purchases and money transfers.
By creating a Khalti account, Indian influencers can easily receive payments from their Nepali brand deals
๐ฆ Banking Laws in Nepal
Indian LinkedIn influencers who receive payments from Nepali brands should be wary of Nepalโs banking laws regarding foreign currency.
According to the foreign currency laws set by Nepalโs central bank, the Nepal Rastra Bank, foreigners can only use foreign money to pay for goods and services in Nepal.
This means that if Indian influencers receive payment in Indian Rupees or USD, they should use the funds to purchase goods or services within Nepal.
However, if Indian influencers want to avoid getting into trouble with the law, they can convert their earnings from Nepali brands into Nepalese Rupees or another foreign currency.
๐๏ธ Business Registration in Nepal
Indian LinkedIn influencers who want to establish a lasting presence in Nepalโs influencer marketing scene should consider registering their businesses in Nepal.
Doing so can make it easier for them to receive payments from their Nepali brand deals.
The process of registering a business in Nepal can be a daunting one.
It includes acquiring several documents including a name registration certificate, PAN (Permanent Account Number) registration, and company registration certificate.
Other documents include VAT (Value Added Tax) registration, tax clearance certificate, and a company bank account.
By registering a business in Nepal, Indian influencers can streamline their brand deals within the country.
๐ Conclusion
As demand for Indian LinkedIn influencers in Nepal is set to rise in 2025, now is the time for Indian LinkedIn influencers to discover how their counterparts in Nepal are navigating the budding influencer marketing scene in the country.
From using LinkedIn to discover Nepali brands to receiving payments, Indian influencers stand to gain much from the Nepal market.
BaoLiba will continue to update on Indian influencer marketing trends, and we welcome you to follow us.