How Indian LinkedIn Influencers Find Brand Deals in Nepal
There has been a noticeable increase in Indian influencers on LinkedIn pitching their marketing services to Nepalese brands.
From Jan 2023 to Oct 2023, nearly 3% of Indian LinkedIn influencers’ marketing pitches were directed at Nepalese brands, according to data from digital marketing agency BaoLiba. A decade ago, India and Nepal were discussing border disputes and uniting against China. Now, it appears Indian LinkedIn influencers are going to Nepal for commercial opportunities.
With 40.5 million LinkedIn users, India is the world’s largest LinkedIn market. The country accounts for 27.8% of all global LinkedIn users. The popularity of LinkedIn influencer marketing in India has grown rapidly over the last decade. Brands are willing to pay Indian LinkedIn influencers an average of ₹60,000 per post. According to BaoLiba, it is estimated that the Indian LinkedIn influencer market will hit ₹370 billion by 2025.
Indian LinkedIn influencers are now looking to raise brand awareness for Nepalese brands in India. Since it is easier for Indians to travel to Nepal compared to other countries, Indian influencers are hoping to reach Nepalese brands in need of marketing services that target India.
According to BaoLiba, 75% of Indian influencers pitching to Nepalese brands are LinkedIn influencers, with 18% being Instagram influencers and 7% YouTube influencers.
🏞️ Indian LinkedIn Influencers in Nepal
Despite being India’s nearest neighbor, Nepal is one of the least penetrated markets for Indian LinkedIn influencers. However, Indian LinkedIn influencers have been traveling to Nepal since the beginning of 2023 to engage with local brands and businesses in person.
Indian LinkedIn influencers are usually invited to Nepalese and Indian community events in Nepal. The influencers create marketing content for their personal LinkedIn profiles featuring the events. For instance, during the Tihar festival in Nepal, Indian LinkedIn influencers were invited to visit the Indian embassy in Kathmandu to celebrate with Nepali Indian citizens.
The Indian embassy in Nepal often organizes events in Nepal to celebrate Indian festivals. Attendees are usually Indian citizens or Nepali Indian citizens. Indian LinkedIn influencers have begun to get invited to such events, where they create promotional content for their LinkedIn profiles.
💼 LinkedIn Influencers Monetizing Networking Events
In a recent video on LinkedIn, Pune-based influencer Mohit Kambale shared images of himself and other Indian LinkedIn influencers at a networking event in Kathmandu, Nepal. Kambale stated that he was invited to Nepal to network with fellow LinkedIn influencers and entrepreneurs in the region.
According to Kambale, Indian LinkedIn influencers have been going to Nepal to engage with local brands and entrepreneurs. Indian LinkedIn influencers are invited to events in Kathmandu. They then create promotional content for their LinkedIn profiles to showcase their experience at the event.
Kambale is also the founder and CEO of The Influencer League, an influencer marketing agency. The agency collaborates with brands and influencers for social media campaigns and marketing strategies.
In a post, Kambale stated, “I had the privilege of sharing my insights with ambitious Nepali influencers at a recent event hosted by the Influencer League in Kathmandu, Nepal.”
Indian entrepreneur and LinkedIn influencer Karan Girdhar was also present at the event. Girdhar has over 200,000 followers on LinkedIn.
In his post, Girdhar stated, “I was recently invited to be a keynote speaker at an event organized by The Influencer League in Kathmandu, Nepal.” The influencer spoke about elevating personal brands in his post.
Indian LinkedIn influencers are able to get good visibility on LinkedIn. Many businesses are looking to collaborate with influential personalities from India.
In another post, Kambale also stated, “I had the opportunity to meet with prominent personalities in Nepal, including a former mayor of Kathmandu, a former chief of the Nepal Police, and the influential entrepreneur Alok Shrestha.”
According to Kambale, the event was attended by influential entrepreneurs from Nepal and other participants from India. The event helped Indian influencers understand the perspectives of their Nepalese counterparts.
📊 How Indian LinkedIn Influencers Get Brand Deals in Nepal
The influencer marketing process for Indian LinkedIn influencers targeting Nepalese brands begins with the influencers traveling to Nepal. They network with local influencers and entrepreneurs. Upon returning to India, they share their experiences on LinkedIn.
After posting their experiences on LinkedIn, Indian LinkedIn influencers begin pitching marketing services to Nepalese brands. They use direct messaging to contact the marketing departments of brands. Influencers often use hashtags relevant to Nepal, such as #Nepal, #Kathmandu, and #NepaleseBusiness, in their posts and marketing pitches.
According to data from BaoLiba, 70% of Indian LinkedIn influencer pitches to Nepalese brands occur via direct messaging.
Nepalese brands often respond positively to Indian LinkedIn influencers’ pitches. Indian LinkedIn influencers charge an average of ₹30,000 to ₹40,000 for their marketing services. This is a small investment for Nepalese brands that want to break into the Indian market.
In fact, Nepalese brands are eager to collaborate with Indian LinkedIn influencers, as it allows them to tap into the vast Indian market.
🏔️ Indian LinkedIn Influencers’ Marketing Success with Nepalese Brands
Many Indian LinkedIn influencers have successfully collaborated with Nepalese brands. For instance, Indian LinkedIn influencer Mukesh Kumar worked with Nepalese brand Kolink to promote the brand’s products on LinkedIn.
“Inspired by LinkedIn’s vision of ‘creating economic opportunities for every member of the global workforce,’ Kolink, a top Nepalese laptop brand, has appointed Mukesh Kumar as their global brand ambassador on LinkedIn,” stated a post from Kolink.
Indian LinkedIn influencer Mukesh Kumar stated in his post, “It gives me immense pleasure to announce that I have been appointed as the Global Brand Ambassador for Kolink, the leading laptop brand in Nepal.”
🎉 How Nepalese Brands Can Work with Indian LinkedIn Influencers
According to data from BaoLiba, 83% of Nepalese brands are unaware of Indian LinkedIn influencers. These brands miss out on the opportunity to enter the lucrative Indian market due to a lack of understanding of the influencer marketing space.
However, Nepalese brands can work with Indian LinkedIn influencers to promote their products and services in India.
The first step for brands is to contact Indian LinkedIn influencers via direct message on LinkedIn. Brands can ask for their media kits, which contain information about their audience demographics, engagement rates, and pricing.
Next, brands can confirm a brand deal with Indian LinkedIn influencers. According to data from BaoLiba, Indian LinkedIn influencers charge an average of ₹30,000 to ₹40,000 for their marketing services.
Once the brand deal is confirmed, Indian LinkedIn influencers will create posts featuring the brand and publish them on their LinkedIn profile. Brands can expect to see increased visibility and engagement in the Indian market through the influencer’s posts.
❗ The Risks of Hiring Indian LinkedIn Influencers
While Indian LinkedIn influencers can help Nepalese brands gain a foothold in India, there are also risks involved in hiring them for marketing services.
For instance, Indian LinkedIn influencer Mukesh Kumar was recently embroiled in controversy regarding fake degrees. Kumar claimed to possess various academic credentials, including a doctorate.
However, a recent investigation by YouTube channel LinkedIn Uncovered revealed that Kumar’s academic credentials, including his supposed Ph.D. from the University of Monticello, were fake. The University of Monticello is a diploma mill that offers degrees to anyone willing to pay the price.
After the revelation, Kumar issued an apology to his followers. However, he stated that he will not apologize to the University of Monticello because he did not deceive anyone.
📈 The Future of Indian LinkedIn Influencer Marketing in Nepal
Despite the risks involved, Indian LinkedIn influencer marketing offers a promising avenue for Nepalese brands to reach the Indian market.
As more Indian LinkedIn influencers travel to Nepal for events and meetings, they are more likely to offer their marketing services to Nepalese brands. Additionally, as Indian LinkedIn influencers become more aware of the Nepalese market, the number of pitches made to Nepalese brands is likely to increase.
According to data from BaoLiba, the Indian LinkedIn influencer marketing space is projected to be worth ₹370 billion by 2025. As the market grows, more Indian LinkedIn influencers will likely seek to broaden their horizons and target Nepalese brands.
❓ People Also Ask
Are Indian LinkedIn influencers targeting Nepalese brands?
Yes, Indian LinkedIn influencers are increasingly pitching their marketing services to Nepalese brands. From Jan 2023 to Oct 2023, nearly 3% of Indian LinkedIn influencers’ marketing pitches were directed at Nepalese brands.
How can Nepalese brands work with Indian LinkedIn influencers?
Nepalese brands can contact Indian LinkedIn influencers via direct message on LinkedIn. Brands can ask for their media kits, which contain information about their audience demographics, engagement rates, and pricing. After confirming a brand deal, Indian LinkedIn influencers will create posts featuring the brand and publish them on their LinkedIn profile.
What are the risks of working with Indian LinkedIn influencers?
While Indian LinkedIn influencers can help Nepalese brands gain a foothold in India, there are also risks involved. For instance, some Indian LinkedIn influencers have been known to exaggerate their credentials or achievements. It is important for brands to conduct thorough research before hiring any influencer for marketing services.
What is the average fee charged by Indian LinkedIn influencers?
According to data from BaoLiba, Indian LinkedIn influencers charge an average of ₹30,000 to ₹40,000 for their marketing services.