How Indian Moj Influencers Find Brand Deals in Saudi Arabia

Saudi Arabia has become a popular destination for Indian influencers to land brand deals, and many of them are Moj creators.

Moj is the leading TikTok alternative in India. It was developed by the Indian social media company ShareChat in 2020. Moj has grown rapidly since then, and it currently has over 300 million users in India, making it the largest non-Chinese short video platform in the world.

📊 Short Video Platforms Are Very Popular in India

Many Indian influencers on Moj have gained fame and a significant following.

As of 2021, the number of content creators on Moj had surpassed that on TikTok.

In fact, TikTok is banned in India since June 2020. The Indian government took the decision to ban this popular Chinese app due to the growing border tensions between the two countries.

🎯 The Indian Government Is Reluctant to Lift the Ban

The Indian government has banned dozens of Chinese apps in recent years and has indicated that it will be wary about reintegrating them into the Indian market.

In July 2023, Indian authorities said they were considering lifting the ban on TikTok and other Chinese apps. However, the Indian government quickly backpedaled and reiterated that it would maintain the ban.

India is also looking into instituting a compulsory licensing regime for foreign social media apps like TikTok, WeChat, and Weibo. This would give the Indian government greater leverage over foreign social media companies operating within its borders.

This means that Indian influencers will continue to be reliant on homegrown platforms like Moj.

💡 Moj Influencers Can Score Brand Deals in Saudi Arabia

Despite the ban on TikTok, the popularity of short video platforms in India has increased. Moj users have adopted many of the trends that originated on TikTok.

This has allowed Moj influencers to gain notoriety beyond India. This means they can score brand deals beyond India as well.

Saudi brands in particular have begun to target Moj influencers for marketing campaigns. According to professionals in the Indian influencer marketing space, many brands in Saudi Arabia have begun to reach out to Moj influencers for brand deals.

In 2025, Saudi Arabia is projected to be a hub for Indian Moj influencers looking for brand deals.

Saudi Arabia is known for its lavish spending habits and its residents have a penchant for flaunting their wealth. This has led to a major increase in the number of Indian influencers targeting Saudi Arabia for brand deals.

🤑 Saudi Arabia Is Known for Its Lavish Spending Habits

Saudi Arabia is known to have one of the highest average household incomes in the world. According to a report from the World Population Review, Saudi Arabia has a median household income of $47,274.

The UAE, which is also known for its wealth, has a median household income of $25,061.

The World Population Review also reported that Saudi Arabia’s median household income ranks 5th globally, with Australia, Canada, and the United States taking the top three places.

The purchasing power of Saudi residents is also 17.65% higher than that of the average global citizen.

🏦 Saudi Arabia Has One of the Highest Average Household Incomes in the World

According to the income report, “Saudi Arabian households enjoy a high standard of living, which is evident in their spending habits.”

“Household expenditure in Saudi Arabia is reflective of a population that has been positively impacted by government investment and growing GDP per capita,” the report added.

With the high income and spending habits of Saudi residents, it is no surprise that Indian influencers are targeting Saudi Arabia as the next destination for brand deals.

📱 Saudi Brands Are Targeting Indian Influencers on Moj

Indian Moj influencer Priyanka Kherani recently shared that Saudi brands have begun to approach Indian influencers for brand deals.

Priyanka Kherani is known for her comedic videos and has gained over 1.2 million followers on Moj.

Priyanka Kherani said that Indian influencers have begun to receive brand deal proposals from Saudi brands.

Priyanka Kherani said, “Many Saudi brands are now reaching out to Indian influencers for marketing campaigns. They are offering cash payments along with free luxury products and services. These brand deals are lucrative and many Moj influencers are choosing to work with Saudi brands.”

With the current trend of Indian influencers being targeted for brand deals by Saudi brands, it is expected that more Moj creators will begin looking to Saudi Arabia for lucrative brand deals.

Priyanka Kherani added that this is a win-win situation for all parties.

💰 Saudi Brands Can Target a Vast Audience in India

Saudi brands are finding that Indian influencers on Moj are the perfect partners for marketing campaigns, and it is easy to see why.

The Indian influencer marketing space is booming, and many brands are vying to attract the attention of influential Indians online.

According to statistics, India is the top market for Instagram influencers and the second largest market for TikTok influencers. This shows just how influential India is regarding influencer marketing.

Saudi brands now have access to a vast and untapped market in India thanks to Indian influencers on Moj.

🌍 Saudi Brands Can Target an Untapped Market in India

Saudi influencers and brands have utilized influencers from the West to promote their products and services in Saudi Arabia.

However, many of these influencers have been found to be fraudulent.

A recent social media study uncovered that 36% of the 100 million influencers on social media are fraudulent.

The cost of marketing campaigns that rely on fraudulent influencers can have serious consequences for brands, including wasted advertising spend and tarnished reputations.

Saudi brands can partner with Indian Moj influencers to avoid these pitfalls. Indian influencers offer a direct line to a large untapped market without having to resort to fraudulent influencers.

🚨 Fraudulent Influencers Are a Serious Problem

A recent report published in the Journal of Business Research stated that brands may be engaging in “influencer vanity”.

The report defines influencer vanity as “the tendency to engage with social media influencers who have a high number of followers and likes” and described it as a serious issue for brands.

The report states, “the substantial fraction of fake followers and likes makes it impossible for brand managers to perceive the effectiveness of influencer marketing campaigns accurately.”

The authors of the report concluded that conventional metrics such as likes and follower counts are misleading indicators of the effectiveness of influencer marketing campaigns.

They recommend that brands partner with influencers who have a closer connection with their audience instead.

📝 Saudi Brands Can Avoid Influencer Vanity

Saudi brands can avoid the pitfalls of influencer vanity and partner with Indian Moj influencers instead.

Saudi brands can work with Indian influencers who are known for their genuine connection with their followers.

Saudi brands can partner with Indian Moj influencers to promote their products and services in Saudi Arabia.

Indian Moj influencers have a direct line to the growing Indian social media market. They can run targeted marketing campaigns that will help Saudi brands break into this untapped market.

🚀 Saudi Arabia Is Attracting Indian Moj Influencers

Saudi Arabia is no stranger to Indian culture and people.

According to reports, India is the largest source country of immigrants in Saudi Arabia and the largest overseas community in the Kingdom.

The Indian diaspora in Saudi Arabia is estimated to be between 2.5 and 3 million people, and it is known for its rich culture and customs.

As such, many Saudi residents have developed a taste for Indian cuisine and culture. This has also led to the establishment of Indian restaurants and shops throughout Saudi Arabia.

Many Saudi residents are fond of Bollywood films and Indian music.

🎥 Saudi Arabia Has a Taste for Indian Culture

Due to the large and thriving Indian diaspora in Saudi Arabia, many Saudis have become accustomed to Indian customs and culture.

This means that Saudi brands can partner with Indian Moj influencers to market their products and services to the Indian diaspora in Saudi Arabia.

However, targeting Saudi nationals through marketing campaigns in Saudi Arabia is also a viable option. This is mainly due to the already established connection between Saudi Arabia and India.

Saudi nationals know a great deal about Indian culture and customs, and they can be drawn to Indian products and services.

🌐 Saudi Arabia and India Have a Rich History

Saudi Arabia and India have a rich and long history that dates back centuries.

Both countries have established diplomatic relations since 1947.

In 2021, Saudi Arabia was the third largest trading partner of India, and both countries committed to working together to expand bilateral trade to $100 billion by 2030.

Saudi Arabia and India have long been partners in the fields of commerce, technology, and security.

📅 Saudi Arabia and India Will Continue to Work Together

Due to their long history together, it is likely that Saudi Arabia and India will continue to work together for the foreseeable future.

Both countries have much to gain from each other, and their strong partnership is expected to yield fruitful results in the coming years.

As Saudi Arabia is expected to continue to grow as a hub for Indian Moj influencers looking to score brand deals, both parties will likely benefit from this trend.

The Saudi Arabian economy will benefit from the influx of Indian influencers, and Indian Moj influencers will benefit from the lucrative brand deals.

📈 Indian Moj Influencers Will Continue to Target Saudi Arabia

As the Indian diaspora in Saudi Arabia continues to grow and Saudi Arabia continues to expand its economy, the trend of Indian Moj influencers targeting Saudi Arabia for brand deals is expected to continue.

Saudi Arabian brands looking to break into the Indian market will benefit from partnering with Indian Moj influencers.

Indian Moj influencers will also benefit from the lucrative brand deals that will allow them to reach new heights.

The partnership between Indian Moj influencers and Saudi Arabian brands is set to become even stronger than before, and it is likely that both parties will continue to benefit from their partnership.

🤝 Indian Moj Influencers and Saudi Arabia Are Partners for Success

As Indian Moj influencers continue to target Saudi Arabia for brand deals, it is likely that both parties will continue to benefit from this trend.

The Saudi Arabian economy will benefit from the influx of Indian influencers, and Indian Moj influencers will benefit from the lucrative brand deals.

Saudi Arabian brands looking to break into the Indian market will also benefit from partnering with Indian Moj influencers.

🔍 Baoliba Will Continue to Monitor Moj Influencer Marketing Trends in India

Baoliba is a global influencer marketing platform. We specialize in connecting brands with influencers to help them achieve their marketing goals.

As Indian Moj influencers continue to look for brand deals in Saudi Arabia, Baoliba will continue to monitor this trend and provide updates.

Keep an eye out for more information on influencer marketing trends in India!