How Indian Moj Influencers Find Brand Deals in South Korea

The digital fame of Indian Moj influencers is crossing borders and reaching the shores of South Korea, where they are gaining immense popularity.

In fact, they are now competing with the likes of Korean influencers as they get brand deals with K-beauty brands and collaborate with K-pop idols.

But how exactly are these Indian influencers getting noticed in South Korea?

Let’s take a closer look.

🧑‍🤝‍🧑 How are Indian Moj Influencers Gaining Fame in South Korea?

They are using the same platform, Moj, that made them famous back home in India.

Moj is India’s number one short-video platform, with more than 200 million monthly active users. The platform is owned by Times Internet and is a major competitor of TikTok in India.

🌏 Indian Influencers are Crossing Borders

Moj influencers are expanding their reach and influencing audiences outside of India, particularly in neighbouring South Asian countries and now even Korea.

One of the biggest reasons for this is their massive popularity. Many Moj influencers have over 1 million followers, which gives them a powerful edge over Korean influencers who are still just beginning to build their fame.

For example, Indian Moj influencer Dhanashree Verma has over 30 million followers on Moj. She is a dancer and choreographer who is already famous all over the world for her dance skills.

She has also collaborated with Bollywood stars and now even with K-pop idols like HyunA and PSY.

Dhanashree was recently spotted with the famous K-pop singer HyunA enjoying Korean street food together.

She has also performed the famous “Gangnam Style” dance with PSY, the first K-pop star to gain international fame.

She is not alone. Numerous Moj influencers have been spotted in Korea and are collaborating with top K-pop stars.

🍚 Why are Indian Moj Influencers Popular in Korea?

There are multiple reasons for the rising popularity of Indian influencers in Korea.

• The Shared Love for K-Dramas and K-Pop: Indian audiences have a fascination for Korean pop culture, including K-dramas and K-pop. They consume a vast amount of Korean content on a daily basis.

This is a mutual attraction as Korean audiences also enjoy Indian content and Indian influencers.

In fact, Korean audiences are showing a growing interest in Indian culture and Bollywood movies, especially since the pandemic, when they were introduced to various Indian movies and shows on streaming platforms.

• Moj’s Algorithm: These Moj influencers are trending in South Korea thanks to Moj’s algorithm, which is designed to prioritize content that is engaging and relevant.

This means that Indian influencers are able to reach more viewers by producing high-quality content that resonates with the audience. The unique and creative style of Indian influencers is getting noticed.

• Moj is Available in South Korea: Moj is available in South Korea, making it easy for K-pop fans to discover popular content from India.

This is a great advantage for Indian influencers looking to penetrate the Korean market.

In fact, Moj has been downloaded by more than 80 million users in South Korea, making it one of the top downloaded apps in the country.

In addition to South Korea, Moj is also available in other countries like Japan, the United States, Canada, Singapore, Saudi Arabia, and the UK.

• How Korean Businesses are Using Moj: Korean businesses have already begun to use Moj for their marketing campaigns.

Moj recently partnered with the Korean Broadcasting System (KBS) to promote the K-Kessy Festival, which celebrates Korean culture.

Korean companies like Donga-mun Chicken and Dongguk University have also collaborated with Indian Moj influencers.

• Korean Brands are Collaborating with Indian Moj Influencers: Korean brands are recognizing the immense potential of partnering with Indian influencers for their marketing campaigns. They are tapping into their popularity to promote their products and services.

For example, the Korean skincare brand Tiam recently partnered with Indian Moj influencer Khushi Mukherjee, who is known for her beauty tutorials.

Mukherjee has over 2 million followers on Moj and is considered one of the top beauty bloggers in India.

The collaboration was a great success, and the brand received a lot of engagement from Indian audiences.

• Indian Moj Influencers are Becoming Hot Property in Korea: Indian Moj influencers are now becoming hot property in Korea as numerous brands are keen to collaborate with them.

The Korean beauty brand YHBLUSH has also partnered with Indian Moj influencer Komal Gautham, who creates makeup tutorials and reviews skincare and beauty products.

It is also worth mentioning that Moj influencers are not only gaining popularity in Korea. They are expanding their reach across the globe and penetrating markets in Japan, the Middle East, and Africa as well.

💇‍♀️ How Indian Influencers are Getting Brand Deals in Korea?

Indian Moj influencers are getting brand deals in Korea through their managers who are based in Korea.

These managers negotiate contracts with Korean companies on behalf of the influencers, ensuring that they get fair compensation for their work.

These managers also help the influencers with their travel and accommodation arrangements when they travel to Korea for work.

Some Indian influencers have even set up their agencies to help their fellow influencers gain fame and get brand deals in Korea.

Moj has gained immense popularity in Korea and many Korean influencers are now joining Moj to take their fame to the next level.

Various international brands are now collaborating with both Indian and Korean influencers to promote their products.

To make this possible, Indian influencers need to be flexible and adapt to the local culture when working in foreign countries.

For example, Indian influencer Manisha Rathi, who is known for her dance videos, wore a traditional Hanbok dress in a recent video to connect with the Korean audience.

• Influencers are Traveling to Korea for Work: Indian influencers are now visiting Korea for work, and this is a big boost for their careers.

The Korean beauty brand O HUI recently invited 9 Indian Moj influencers to Korea to promote their products.

These influencers created content around their products, which increased the brand’s visibility in India.

The influencers also enjoyed various activities in Korea and learned how to use the products they were promoting.

Another Indian influencer, Shivam Sinha, received a warm welcome at the Incheon International Airport from fans and the Korean media.

He was invited to Korea for a week-long media tour organized by the Korean Film Commission.

During his visit, he learned the various aspects of Korean cinema and how to create short films.

The event was a great success as it was covered by many media outlets in India.

👩‍💼 Are Korean Brands Paying Indian Influencers in Rupees or Won?

Korean brands are paying Indian Moj influencers in Rupees.

However, the amount they receive is much lower than the amounts Korean influencers receive.

For example, Indian influencers are being paid between 50,000 and 100,000 Rupees for brand collaborations.

In contrast, Korean influencers are paid between 500,000 and 1,000,000 Won.

This means that Indian influencers are being paid 25% of what their Korean counterparts are being paid.

A senior manager at a Korean beauty brand stated that Indian influencers are not as established in Korea yet and that is why they are being paid less.

But it won’t be long before they start charging more.

After all, it is their fame and influence that is helping Korean brands gain traction in India.

📅 What is the Future of Indian Moj Influencers in Korea?

The future of Indian Moj influencers is bright in Korea and they will continue to thrive.

With their immense popularity and the growing interest in Indian culture among Korean audiences, they will continue to get more brand deals and collaborations with K-pop idols.

• More Collaborations with K-Pop Idols: Indian Moj influencers will continue to collaborate with K-pop idols and gain immense visibility in Korea.

Indian Moj influencer Madhura Naik has already collaborated with K-pop star Park Hae Jin.

Madhura appeared in a commercial film alongside Park Hae Jin, who is a top actor and model known for his work in the Korean drama industry.

She has also collaborated with the Korean skincare brand HERA and has appeared in various media outlets in Korea.

More and more Indian influencers will be recognized by K-pop idols and brands, leading to great success for them in Korea.

• More Indian Influencers will be Headed to Korea: More Indian influencers will be headed to Korea for work as the demand for them continues to grow.

Many influencers have already expressed their desire to go to Korea.

Korean media outlets are also covering their fame and success stories.

Indian influencer Abhay Rathi, who was recently featured in a Korean news report, expressed his wish to go to Korea and meet his fans.

He is also looking forward to collaborating with Korean brands.

• More Agencies Helping Indian Influencers in Korea: More agencies will spring up to help Indian influencers gain fame and get brand deals in Korea.

These agencies will help their clients with negotiations and travel arrangements, ensuring that they are treated fairly and get the recognition they deserve.

The demand for Indian Moj influencers will continue to grow in Korea and their success will encourage more influencers to penetrate the Korean market.

• Indian Influencers will be Paid More: Indian influencers will eventually be paid more as they become established and gain more fame in Korea.

Korean brands will recognize their value and influence, leading to better compensation for them.

❗ Conclusion

Indian Moj influencers are becoming very popular in Korea and they will continue to thrive in the future.

They are getting brand deals with K-beauty brands and collaborating with K-pop idols to gain more visibility in Korea.

Korean brands are already recognizing the immense potential of working with Indian influencers and many more will be keen to collaborate with them in the future.

As the demand for Indian influencers continues to rise, more will travel to Korea for work.

Korean brands will also pay them more as they become established and recognized.

The future is bright for Indian Moj influencers in Korea and they will continue to succeed and thrive in their careers.

BaoLiba will continue to update Indian influencer marketing trends, stay tuned!