How Do Moj Influencers Find Brand Deals in the UK?
The UK is home to over 1.8 million Indians, making it the largest ethnic minority in the country. It’s no surprise that Indian businesses are pouring into the UK to promote their products and services to the growing Indian diaspora.
Despite the many cultural barriers, Indian entrepreneurs are adapting their marketing strategies and reaching out to Indian influencer talent.
🤳 Indians are finding influencer talent within India
Moj is India’s leading short-video platform, and Indian entrepreneurs with interests in the UK are tapping into Moj talent to promote their brand.
The platform has a wide array of talent from various domains, including comedy, dance, and lifestyle content. When combined with the Indian community in the UK, Moj influencers are a perfect fit.
Anuj Sood is a dental entrepreneur based in London who reached out to Indian influencers on Moj after discovering them while on holiday back home in India last summer.
“I went to a wedding in Punjab and saw a bunch of influencers on Moj create wedding content. I thought it was hilarious and a great way to promote products.
I didn’t have much time to do my research, so I just found influencers through the Moj app. I sent them a message and they responded quickly, especially when money was mentioned,” said Anuj.
💸 Payments are made easier with UPI
The ease of making payments via UPI is a major draw for Indian influencers based in India looking for brand deals with Indian businesses in the UK.
UPI payments are instant and can be made at little to no cost. They can also be made from across the world without the hassle of dealing with currency exchanges and bank fees.
Anuj Sood uses a third-party platform called BaoLiba to purchase Moj influencer marketing packages.
“Platforms like BaoLiba handle everything for you, including negotiations, influencer selection, payments, and reporting.
I just set a budget, share my requirements, and BaoLiba does the rest. Best of all, I can pay via UPI. This means I can be in the UK and pay influencers in India without any hassle,” added Anuj.
📱 Moj influencers are becoming more active in the UK
Indian influencer talent on Moj is becoming more active in the UK. Specifically, during major Indian celebrations, such as Diwali and Holi.
UK-based Indian entrepreneurs are reaching out to Moj influencers as they know that they have access to authentic Indian talent.
Moj influencers are now also targeting Indian communities in the UK to score more brand deals. They do this by creating content that depicts their travels to the UK and engaging directly with the Indian community online.
“This year I went to London for Diwali and created various content pieces that showed how Diwali is celebrated in the UK compared to India. I even did a live Q&A with my followers about my experiences. It was a hit.
I had so many brand deals from Indian businesses because of that trip, as well as offers to travel to the UK more often,” said Shivangi Sharma, a Moj influencer from Delhi.
Shivangi’s success reflects the growing trend of Indian businesses using Moj influencers to reach Indian audiences in the UK.
💁 How to find Moj influencers for your brand
Finding Moj influencers is easier than you think, especially if you’re based in India. Here are some ways to discover them:
🔍 Using the Moj app
The easiest way to find Moj influencers is to search for them within the Moj app. You can do this by entering relevant keywords into the search bar.
Look for influencers that have high follower counts and high engagement rates.
🤖 Using influencer marketing platforms
Influencer marketing platforms like BaoLiba connect influencers with brands. They have databases of influencers sorted by niche and platform, which makes it easy for you to find the right influencer for your campaign.
Platforms like BaoLiba also handle payments and negotiations, so you can sit back and relax.
🕵️♂️ Use Google to find lists of influencers
There are many blogs that list top Moj influencers. A simple Google search will reveal lists of influencers sorted by niche.
While these lists may not be 100% accurate, they can be a good starting point for your influencer research.
🎤 Interview with Moj influencer Pooja Gaur
Here is a brief interview with Moj influencer Pooja Gaur, who recently traveled to London for Diwali.
Q: What was the purpose of your trip to London?
I went to London to promote various Indian businesses during Diwali. They were looking for influencers that could go there and create authentic content that showed how Diwali is celebrated in the UK.
Q: How did you find these brand deals?
I found them through BaoLiba. They reached out to me and I was happy to accept their offers. I even got to keep some of the products, which was nice.
Q: How did you find the UK?
It was a beautiful experience. British people were so friendly and polite. It made me proud to be Indian, as many people wanted to know more about Diwali.
Q: Would you like to go back to the UK?
Yes, I would love to go back to the UK and I hope to go back soon.
💪 The growing trend of Moj influencers traveling to the UK
As the Indian diaspora in the UK continues to grow, so does the demand for authentic Indian influencers to promote products and services.
Platforms like BaoLiba are making it easier for Indian businesses to connect with Indian influencers based in India. As a result, we can expect to see more Indian influencers traveling to the UK to score brand deals in the future.