How Indian ShareChat Influencers Find Brand Deals in Australia

Over the last few years, the Indian social media app, ShareChat has become the first choice for influencers and brands alike to connect with their target audience and to build authentic one-on-one connections. Its unique hyperlocal approach has allowed it to seamlessly connect millions of people across diverse communities and cultures.

While ShareChat is primarily an Indian app, the influencers on this platform are not confining their influencer marketing efforts within Indian borders. We have seen Indian ShareChat influencers reaching out to Australian brands to help them penetrate the Indian market.

So, how are they doing it?

In this guide, we will explore how Indian influencers on ShareChat are finding brand deals in Australia.

🎯 ShareChat’s Hyperlocal Potential

Although ShareChat is not as big as Instagram or YouTube, it has become the most widely used Indian app for content creation by influencers. According to the latest data, it boasts over 400 million users, mostly from rural continents.

One of the biggest reasons why this app has outdone others in this space is its exceptional hyperlocal approach.

Unlike other platforms, ShareChat has over 15 Indian languages to better connect content creators with their audience. ShareChat influencers can customize their feeds based on their geographical locations, interests or languages.

This means that ShareChat influencers are more likely to engage with their audience in a way that resonates with them personally.

As a result, brands are opting for ShareChat influencers in their marketing efforts, especially those that specifically target Indian communities.

🤔 Why Australian Brands Want to Work with Indian ShareChat Influencers

Despite its Indian roots, ShareChat possesses immense potential for Australian brands looking to penetrate the Indian market.

According to a statement from the Australian Trade and Investment Minister, “India is one of the fastest-growing major economies in the world and we are rapidly expanding our footprint in this important market. That means there is a range of opportunities for Australian businesses in India.”

However, penetrating such a vast and diverse market can seem daunting. This is where Indian ShareChat influencers come into the picture.

🤝 Local Connection

Australian brands can build connections with their target audience by collaborating with Indian influencers on ShareChat who understand their audience’s preferences, interests, and needs.

The audience of ShareChat influencers often consists of potential customers who trust their recommendations.

🌐 Reach Diverse Communities

Australia is a multicultural nation with a significant population of people with Indian roots. According to the Australian Bureau of Statistics, “an estimated 381,000 people born in India were living in Australia in 2021.”

Collaborating with Indian ShareChat influencers can help Australian brands reach these communities effectively.

🚀 Leverage Hyperlocal Potential

The hyperlocal nature of ShareChat allows brands to target specific geographical areas within India. For example, if an Australian brand is looking to target people in the state of Punjab, they can connect only with ShareChat influencers who cater to audiences located in Punjab.

By leveraging the hyperlocal features of ShareChat, Australian brands can reach their Indian audience more efficiently.

💡 Affordability

Compared to other influencer marketing platforms, ShareChat influencers are much cheaper. Their tools are also mostly free, allowing brands to create campaigns at no cost, while reporting and analytics tools are provided to help brands assess the ROI of their campaigns.

As such, Australian brands have much to gain from partnering with Indian ShareChat influencers.

🤯 Connecting with Indian ShareChat Influencers

So, how can Australian brands connect with Indian ShareChat influencers?

🚩 Use Universe Media

One of the best ways is to use an influencer marketing agency like Universe Media. Based in India, Universe Media has a strong network of Indian ShareChat influencers.

It has everything you need to run successful influencer marketing forays into India.

From influencer discovery, campaign management, and performance analysis to easy payments, Universe Media streamlines your influencer marketing efforts in India, making it easy to connect with Indian ShareChat influencers who can help you reach your target audience.

To connect with Universe Media, you can visit its official website.

📩 Direct Reach Out

Another way is to reach out to ShareChat influencers directly as many of them, especially the more popular ones, are quite open to brand collaborations.

Simply search for top influencers within your niche on ShareChat and check their bios for business inquiries.

You can also get their contact details on influencer marketing platforms like BaoLiba.

📲 BaoLiba

BaoLiba is a popular influencer marketing platform that connects brands with influencers across various platforms including ShareChat.

The platform allows you to search for Indian ShareChat influencers based on your niche and goals.

You can also easily manage your campaigns from start to finish while ensuring smooth payments.

🔌 Social Media Agencies

If you want to take a more hands-off approach, you can hire a social media agency that specializes in influencer marketing.

Outsourcing your influencer marketing efforts will allow you to focus on other important aspects of your business.

🤔 Are Indian ShareChat Influencers Worth It?

It is no secret that influencer marketing is among the most effective digital marketing strategies today. According to the latest reports, businesses can expect an average of 5.78 times ROI when they invest in influencer marketing.

This means that for every dollar spent on a marketing campaign, businesses can expect a return of nearly six dollars.

When it comes to Indian ShareChat influencers, their reliability and authenticity have made the platform a great place for brands to reach their audience.

🔑 Wrap Up

Indian ShareChat influencers are also looking beyond Indian borders to find brand deals, especially in Australia.

This is partly due to Australia’s growing desire to connect with India as an emerging market.

While the process might initially seem daunting, brands can connect with Indonesian ShareChat influencers in several ways.

Among the best ways is to use an influencer marketing platform like Universe Media.

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