How Indian ShareChat Influencers Find Brand Deals in Nepal
When one thinks of Nepal, the first things that often come to mind are its mountains and ancient temples, but Nepal’s social media influencer landscape is far more diverse and flourishing than one might guess.
Nepal is a rapidly emerging market for Indian influencers seeking brand deals on platforms like ShareChat. Many household names, especially from cities along India’s northern borders, are pulling in brand deals and contracts from Nepali companies that prefer to appeal to an Indian audience.
🚩 ShareChat: India’s Indie King
ShareChat is the largest homegrown social media platform in India, and its influencers boast a legion of followers that rivals their contemporaries on more ubiquitous platforms like Instagram and TikTok.
Indian influencers find themselves drawn to ShareChat’s regional content and vernacular feeds, which allow them to connect to a diverse audience across India’s many states and dialects.
Despite ShareChat’s large user base, it is still relatively unexplored by brands. This means that Indian influencers have an opportunity to carve out a niche for themselves, especially when they expand their appeal into the neighboring country of Nepal.
📊 Nepali Deals Are In Demand
Nepal is located just to the north of India, and many of its people have longstanding ties to their southern neighbor.
Many Nepalis are able to converse in Hindi, especially those who live closer to the border, and it is not unusual to find Bollywood films and Indian television programs airing in the country’s urban areas.
Nepali consumers are also enthusiastic about products and services coming from India. This is in part due to the Indian Government’s many subsidy programs, such as providing various pieces of infrastructure.
Nepali companies have taken notice of Indian brands’ popularity in their country, and they are now seeking similar results for themselves.
This is where Indian ShareChat influencers come in. They are able to position themselves as authorities on Indian culture, and thus they hold insights into what Indian audiences might like to see from Nepali brands.
By leaning into this soft power, Indian ShareChat influencers have found unique ways to approach and fulfill brand deals with Nepali companies.
💰 Cash Is Still King
While many Indian influencers are accustomed to receiving various kinds of products as payment for their work, many of ShareChat’s prominent influencers make a point of securing cash payments instead.
The main reason for this is that many Nepali brands, especially those that are just starting to engage with influencers, do not yet understand what constitutes fair market value.
These brands might offer products or services worth several thousand rupees to an influencer, who then might respond by asking for cash payments worth only a fraction of that.
Indian ShareChat influencers are thus finding success in securing cash payments for their brand deals, which then allows them to leverage those relationships to negotiate for more favorable rates in the future.
💻 The Points Payment Problem
While cash is still king, it should be noted that using other forms of payment is not without its own benefits.
Nepali companies are often more comfortable negotiating brand deals that involve their own products or services, and this means that the overall price of a payment can be heavily inflated.
This has resulted in many influencers becoming more reliant on accepting points instead of cash payments, or forgoing a cash payment altogether.
A payment of 3000 rupees in kind might only cost a brand only about 700 rupees, and this then gives the brand more flexibility to pursue and negotiate multiple influencer contracts at once.
While points payments can work for well-established influencers who are in it for the long haul, newcomers should remain hesitant about adopting this strategy.
❗ Be Wary of Broker Services
Many Nepali brands are also brand new to influencer marketing, and they might seek out influencer marketing agencies to guide their efforts.
Unfortunately, many influencer marketing agencies operating in Nepal are known to be rife with scams. They may not have the connections or access to brands that they claim to have, and they may also fail to deliver on their promises.
Indian ShareChat influencers should remember to take their time when vetting any such agencies. Influencer marketing is already a tricky business, and liaisoning with unreliable third parties will only muddle matters further.
🔎 Understand Your Target Audience
Fleshing out a brand deal is not the end of it for Indian ShareChat influencers. If they want to repeat their success, they have to be consistent with their brand messaging and image.
Many influencers are capable of doing this without breaking a sweat, but when it comes to Nepali brands, influencers should take precautions to get their messaging right.
Nepal’s culture is distinct from India’s, and while they may share similar influences and customs, they still have their own features that set them apart.
For example, the Nepali festival of Dashain is much bigger than its Indian counterpart of Durga Puja, and the similarities between the two celebrations are more than just skin deep.
Indian ShareChat influencers should take the time to familiarize themselves with the nuances of Nepali customs and culture. This will not only help them improve their messaging, but it will also help them gain the trust and respect of their colleagues in Nepal.
🤝 BaoLiba: Your Partner in Nepalese Marketing
Nepal is fast becoming a lucrative market for Indian influencers on ShareChat, and the emerging possibilities are just beginning to be tapped.
Becoming an influencer is no easy journey, and neither is it easy for brands to navigate this still murky world. If you want to reap the benefits of wellbeing featured by your favorite Indian influencers, don’t hesitate to contact BaoLiba today.
Our team of experts will help you connect with Indian influencers on ShareChat who are the right fit for your brand’s needs.
Let us help you navigate this exciting new terrain, and solidify your brand’s representation with the benefit of local expertise.
🤔 How can I become an influencer in Nepal?
To become an influencer in Nepal, you need to:
- Choose a niche that interests you.
- Pick a platform to focus on.
- Build a personal brand.
- Start creating content.
- Engage with your audience.
- Collaborate with established influencers.
- Monetize your influence.
📢 Will Indian influencers become famous in Nepal?
Yes, Indian influencers can become famous in Nepal because they often share similar values and cultural aspects with Nepali audiences. Many Nepalis are already familiar with Indian culture through media and tourism, making them more receptive to Indian influencers.
❓ Can I get a Nepal SIM card in India?
Yes, you can buy a Nepal SIM card in India. Some options for getting Nepal SIM cards in India include:
- Buying a SIM card when you arrive in Nepal.
- Order a prepaid SIM card through an online service.
- Buy a Nepal prepaid SIM card through your travel agency.
🌐 Is Nepal a part of India?
No, Nepal is not a part of India.
Nepal has been an independent nation since 1768, when the Kingdom of Nepal was founded.
Despite their historical ties and proximity to each other, both countries maintain their own sovereignty and operate independently from each other.
🔗 Conclusion
Nepal is an exciting new market for Indian ShareChat influencers looking to expand their reach.
While there are many opportunities available, there are also numerous pitfalls that need to be avoided.
If you want to keep up with the latest trends in Indian influencer marketing, remember to subscribe to BaoLiba so that you never miss an important update.