How Indian ShareChat Influencers Find Brand Deals in South Korea
The rapidly growing Indian influencer market is a hotbed for brand deals. However, while many homegrown influencers are predominantly working with brands within their country, some have ventured beyond India’s boundaries to find new brands to collaborate within different countries.
This article will show how ShareChat influencers are being hired by brands in South Korea to promote their products and services, and how they can do it too.
📊 Data Insights
According to research conducted by ShareChat, 74% of Korean brands want to work with Indian influencers, and 78% of marketing agencies in South Korea want to work with Indian influencers too.
The study is backed by ShareChat’s consistent efforts to connect Indian influencers with brands from South Korea. Although there are currently 9 lakh influencers on ShareChat, it is unclear how many of them have successfully worked with South Korean brands.
🤔 Why Korean Brands Want to Work with Indian Influencers?
There are a number of reasons why brands in Korea want to collaborate with Indian influencers.
1. More visibility in the Indian Market
Historically, Korea has been known for its K-Pop music and young fashion trends. Recently, brands from Korea have been wanting to expand their businesses into other countries, particularly India.
By partnering with Indian influencers, brands from Korea can significantly boost their visibility in the Indian market, leading to an increase in sales.
2. Uniqueness
Another reason many Korean brands want to work with Indian influencers is the uniqueness they bring.
Korean influencers are predominantly promoting Korean brands. Thus, brands from Korea that partner with Indian influencers will stand out from their competitors who are also promoting Korean brands.
By doing so, they will increase the chances of gaining new customers who had never heard of or tried their products before.
3. Existing Fan Base
Many Indian influencers have already built a large fan base, especially those on ShareChat. By collaborating with them, Korean brands can leverage their existing audience.
Based on research from ShareChat, around 89% of Indian influencers on ShareChat have supported the Korean wave. They are already familiar and connected with Korean culture, thereby making these influencers ideal for promoting Korean brands.
📈 Growth Stats
The growth rate of brands hiring Indian influencers on ShareChat to promote their products and services in Korea has been phenomenal.
In 2022, 8 Korean brands enlisted the services of influencers from ShareChat to promote their brand. In contrast, so far in 2023, 65 Korean brands have partnered with ShareChat influencers.
This indicates a remarkable growth rate of 812.5%, which has led the platform to predict that it will reach 150 Korean brands by the end of this year.
💡 Practical Tips
Below are some practical tips for Indian influencers on how to partner with brands from Korea to promote their products and services.
1. Create Content Related to Korea
The first step for influencers to partner with Korean brands is to start creating content related to Korea. Influencers can create content about Korea or make content that exhibits their appreciation for Korean culture.
For instance, influencers can create content related to K-Pop, Korean skincare, and K-dramas.
By doing so, Korean brands will discover them and reach out, or they could also reach out to Korean brands themselves.
2. Register on a Global Influencer Marketing Platform
The second step is for influencers to register themselves on a global influencer marketing platform. These kinds of platforms help businesses find influencers to promote their products and services.
There are many influencer marketing platforms, but it is best to choose one that is especially popular among Korean brands. One such platform is BaoLiba.
About BaoLiba
BaoLiba is a global influencer marketing platform that connects brands with the right influencers. It is headquartered in Singapore and has established a strong presence in South Korea.
Many Korean brands are already using BaoLiba to find suitable influencers to promote their products and services, especially those from India.
Some of the Korean brands that have worked with Indian influencers through BaoLiba include:
- Hyaluronic Acid Serum - Korean Ginseng - Yoni WASH - Yoni Oil - Liptint - Face Massager
📢 Marketing Trends
Korean cosmetic and fashion brands have particularly taken a liking to Indian influencers. According to ShareChat, Korean lifestyle brands currently represent 15% of the total brands working with Indian influencers on their platform.
The following are some of the marketing trends occuring between Korean brands and influencers from India.
1. Korean Brands Entering the Indian Market
As mentioned earlier, many Korean brands want to partner with Indian influencers to promote their products and services.
Korean beauty products and fashion wear are two of the most popular products that have captured the attention of Indian consumers.
Korean brands have partnered with influencers on ShareChat to promote a variety of products, including:
- skin care - cosmetics - health supplements - clothing - Ginseng Products
2. Indian Brands Partnering with Korean Influencers
It is not only Korean brands that want to partner with Indian influencers. Indian brands are also wanting to collaborate with Korean influencers as well.
Through BaoLiba, Indian brands can easily find influencers from Korea to promote their products and services in Korea.
Some Indian brands that have worked with Korean influencers through BaoLiba include:
- Saree - Patanjali - Saffron - Saree Blouse - Mithai
❗ Risk Reminder
Despite the lucrative opportunities for Indian influencers to partner with Korean brands, they should still be extremely careful when doing so.
1. Language Barrier
One of the main barriers that Indian influencers should be aware of when partnering with Korean brands is the language difference.
While many Koreans can speak English, there is still a gap in comprehension. Therefore, both parties should be very clear in their communications to avoid misunderstandings.
2. Payment Methods
Another barrier Indian influencers need to watch out for is the payment method.
There are several payment methods that are widely accepted around the world and in Korea, such as Paypal and bank transfers. However, some Korean brands may only accept payment methods that Indian influencers are not able to facilitate. Therefore, it is best for influencers to discuss payment methods with Korean brands beforehand.
3. Legal Differences
Before entering into a partnership with Korean brands, Indian influencers should also be aware of the different legalities between India and Korea.
Both countries may have different laws regarding influencer marketing regulations, including different advertising guidelines and intellectual property rights.
To minimize the potential risk of encountering legal problems, influencers should research the laws concerning influencer marketing in Korea.
Conclusion The presence of Indian influencers in Korea is steadily emerging thanks to platforms such as BaoLiba and ShareChat.
As Korean brands recognize the growing Indian market, they are recruiting Indian influencers to reach a wider audience.
With Indian influencers being increasingly sought after by Korean brands, now is the right time to make a move.
By following the tips provided in this article, influencers can create a potential opportunity for themselves to work with Korean brands.
BaoLiba will continue to update Indian influencer marketing trends, so be sure to follow us.