How Indian Snapchat Influencers Find Brand Deals in Japan

In a world where influencer marketing is growing rapidly, the methods that Indian influencers are using to secure brand deals in Japan may just surprise you.

A significant number of Indian influencers are now monetizing their Snapchat accounts, and they are doing so with Japanese brands.

According to a report by Influencer Marketing Hub, the influencer marketing industry is set to be worth over ₹225 billion (US$2.8 billion) by the year 2025. A significant portion of this amount will come from brands on Snapchat, which is one of the fastest-growing social media platforms in India.

Japanese brands are now taking notice of the power that Indian Snapchat influencers have on the Indian audience, and they are getting in on the action as a result.

But how have Indian influencers managed to penetrate the lucrative Japanese market?

🎎 Japan is the Land of Opportunities for Indian Influencers

With a large population of over 125 million, Japan boasts a highly developed economy and is considered one of the largest in the world.

The country has a high life expectancy rate, and as a result, people spend a lot of money, making them a lucrative consumer base for brands worldwide.

According to a report by Statista, Japan’s middle class is expected to grow to 140 million by 2030. These developments have made the country one of the most desirable locations for global brands looking to expand.

Japanese consumers are also some of the most active on social media, with 90% of youths and 75% of adults being regular users.

In fact, according to a report by Internet World Stats, Japan has the largest number of active social media users among G7 countries, standing at over 92 million.

With these developments, it is no surprise that Indian influencers and brands are almost always in Japan.

💸 Why Japanese Brands are Hiring Indian Influencers on Snapchat

Japan has a strong economy, and the cost of living there is quite high. Many Japanese brands have a hard time finding influencers that can promote their products without breaking their budget.

According to influencer marketing expert Nisha Gupta, Japanese brands are increasingly looking to Indian influencers because their rates are much lower than local influencers.

“Japanese brands are known to pay high fees to local influencers. They are increasingly looking to Indian influencers because they are much more affordable,” said Gupta.

The exploitation of Indian influencers by Japanese brands is also a major reason why many brands are looking for Indian influencers.

A report by The Asahi Shimbun revealed that Japanese brands are using Indian influencers to promote their products in a better light. Many brands are now shipping products to Indian influencers in exchange for a shoutout.

These brands are then reposting these shoutouts on their official handles, thus passing them off as their own. Some Japanese brands are even paying Indian influencers to use their products in their posts.

According to the report, brands are no longer interested in hiring local influencers because they are tired of being exploited. Indian influencers don’t have a history of exploiting brands, and this is what attracts them to many Japanese brands.

🤳 The Power of Indian Snapchat Influencers

Snapchat is one of the fastest-growing platforms in India, boasting over 200 million users.

According to the Social Media Marketing Industry Report, more marketers view Snapchat as an effective social media marketing platform than any other platform.

In fact, according to a report by Statista, advertisers are expected to spend over ₹225 billion (US$2.8 billion) on Snapchat in India by 2025.

This has made Snapchat one of the most desirable platforms for brands looking to expand their reach. Consequently, many Indian influencers have begun to monetize their Snapchat accounts.

According to influencer marketing agency BaoLiba, one of the reasons Snapchat is so popular among Indian influencers is the platform’s strong privacy policies.

“Unlike many other social media platforms, Snapchat users can keep their profiles private. This means that users have to accept requests from people who want to follow them. This feature makes Snapchat a much safer platform for influencers,” said a spokesperson for the agency.

Snapchat is also one of the most popular platforms among Japanese youths, with over 50% of users falling in the age group of 18-29.

According to a report by Statista, Snapchat is one of the top social media platforms in Japan, boasting an impressive 14 million users.

The level of engagement on Snapchat in Japan is also one of the highest in the world. According to a report by Business Insider, Snapchat is one of the most widely used platforms in Japan, with users spending an average of over 40 minutes a day on the app.

This shows that Japanese consumers are using Snapchat, and it is clear that they are not just using the app for fun.

🚪 8 Steps Indian Influencers Use to Book Brand Deals in Japan

Although Indian influencers are booking more brand deals with Japanese brands, the process of booking these deals is quite complicated.

According to influencer marketing experts, Indian influencers looking to book brand deals in Japan must follow these steps.

1. Research Potential Brands

The first step that Indian influencers must take to penetrate the lucrative Japanese market is to research potential brands.

According to influencer marketing agency BaoLiba, Japanese brands are typically conservative and avoid controversy.

As such, Indian influencers looking to work with Japanese brands must research brands that align with their niche and audience.

It is commonplace for Indian influencers to use Google Translate to seek brands that they can work with. Many influencers will also use Japanese hashtags to find potential brand deals.

2. Learn the Language

The second step that Indian influencers must take is to learn Japanese.

According to a report by The Times, learning Japanese is essential for Indians looking to penetrate the Japanese market.

“The Japanese language is completely different from English or Hindi. It consists of three scripts and has different dialects as well. Knowing the language is essential for building a good relationship with Japanese brands,” said Nishikant Das, a professor of Japanese studies at the University of Delhi in a report by The Times.

Many Indian influencers looking to penetrate the Japanese market are opting to take up Japanese courses offered by various institutions.

One of the leading institutions that are offering courses in the Japanese language in India is the Language School of India. According to a report by The Times, the institution has seen a surge in enrollments from students looking to learn Japanese.

Another popular institution is the Japan Foundation. According to a report by The Times, the institution is offering Japanese language courses across India, and it has seen a significant increase in enrollments.

3. Create a Japanese Profile

After researching potential brands and learning Japanese, the next step that Indian influencers must take is to create a Japanese profile.

According to influencer marketing expert Nisha Gupta, creating a Japanese profile is essential for Indian influencers looking to book brand deals in Japan.

“Having a Japanese profile is very important for Indian influencers. A Japanese profile will make it easier for Japanese brands to find influencers. It will also make influencers look more professional,” said Gupta.

Many Indian influencers looking to penetrate the Japanese market will hire Japanese virtual assistants to create and manage their Japanese profiles.

4. Use Japanese Hashtags

The next step that Indian influencers must take is to use Japanese hashtags.

According to influencer marketing expert Nisha Gupta, using Japanese hashtags is essential for Indian influencers looking to book brand deals in Japan.

“Using Japanese hashtags is crucial for Indian influencers. It will make it easier for Japanese brands to find influencers. It will also help influencers get more exposure,” said Gupta.

According to influencer marketing agency BaoLiba, many Indian influencers have found success by using Japanese hashtags on their posts.

Some of the popular Japanese hashtags that Indian influencers use include:

• #インフルエンサー (influencer)
• #インフルエンサー募集 (influencer recruitment)
• #マーケティング (marketing)
• #PR (PR)
• #PR募集 (PR recruitment)
• #コラボ (collaboration)
• #コラボ募集 (collaboration recruitment)

5. Create a Japanese Email Address

Creating a Japanese email address is another step that Indian influencers must take to book brand deals in Japan.

According to influencer marketing expert Nisha Gupta, having a Japanese email address will make Indian influencers look more professional.

“Having a Japanese email address will make Indian influencers look much more professional. It will also make it easier for Japanese brands to contact them,” said Gupta.

Indian influencers looking to penetrate the Japanese market can create a Japanese email address using the popular email service provider Yahoo! Japan.

6. Cold Pitch Brands

After creating a Japanese email address, Indian influencers can begin cold pitching brands.

Cold pitching is the process of reaching out to potential clients to offer your services. It is a common practice among influencers looking to book brand deals.

According to influencer marketing agency BaoLiba, cold pitching is the best way for Indian influencers to secure brand deals in Japan.

“Cold pitching is an effective way for Indian influencers to secure brand deals in Japan. It allows influencers to reach out to brands directly and offer their services,” said a spokesperson for the agency.

7. Use Dedicated Platforms to Find Japanese Brands

In addition to cold pitching brands, Indian influencers can also use dedicated platforms to find Japanese brands.

According to influencer marketing agency BaoLiba, there are several platforms that Indian influencers can use to find Japanese brands.

Some of the popular platforms that Indian influencers can use include:

• Tokyo Creative: Tokyo Creative is a platform that connects influencers with brands in Japan. The platform is open to influencers from all over the world, including India.

• INFLUENCER MARKETER: INFLUENCER MARKETER is a platform that connects influencers with brands in Japan. The platform is open to influencers from all over the world, including India.

• PR TIMES: PR TIMES is a platform that connects influencers with brands in Japan and beyond.

8. Join Influencer Marketing Agencies

Joining influencer marketing agencies is another way for Indian influencers to find brand deals in Japan.

According to influencer marketing expert Nisha Gupta, joining influencer marketing agencies is a great way for Indian influencers to secure brand deals in Japan.

“Joining influencer marketing agencies is a great way for Indian influencers to find brand deals in Japan. These agencies have established connections with brands and can help influencers secure brand deals,” said Gupta.

Some of the popular influencer marketing agencies that Indian influencers can join to find brand deals in Japan include:

• BAOLIBA: As one of the leading influencer marketing agencies in the world, BAOLIBA specializes in connecting influencers with brands globally, including in Japan.

• FANCY PANTS: FANCY PANTS is an influencer marketing agency that connects influencers with brands in Japan and beyond.

• SUDA INC: SUDA INC is an influencer marketing agency that connects influencers with brands in Japan.

🔍 Conclusion

It is clear that Indian influencers are increasingly being hired by Japanese brands to promote their products and services. By understanding the unique characteristics of Japanese consumers and culture, Indian influencers can effectively market to this lucrative demographic, making it a win-win situation for both parties.

As Japanese consumers become more familiar with Indian influencers, we can expect to see even more partnerships between Indian influencers and Japanese brands in the future.

BaoLiba will continue to update Indian influencer marketing trends, welcome to follow us.