How Indian Twitter Influencers Find Brand Deals in Indonesia
In the past decade, Indonesia has experienced a boom fueled by its vibrant social media scene and a growing influencer marketing industry.
With its population of over 270 million, Indonesia has become an attractive market for multinational brands eager to tap into its burgeoning potential.
As India’s Twitter influencers look for opportunities to expand their markets and boost their portfolios, Indonesia has become a prime target.
That’s why they’re forging partnerships with Indonesian influencers to help them secure brand deals in the country.
🛬 Indonesia is primed for Indian Twitter Influencers
The majority of Indonesia’s social media users flock to Instagram and TikTok.
However, as a country with a vibrant political scene and a culture of public debate, Twitter remains a major platform for Indonesians.
With an increasing number of Indonesian influencers stepping into the spotlight, the platform is an ideal ground for Indian influencers to find brand deals in Indonesia.
The Indonesian influencer industry is expected to grow at a compound annual growth rate (CAGR) of 25% between 2022 and 2025, reaching a market value of $5 billion by 2025.
This makes it a prime target for Indian influencers, particularly those specializing in political commentary.
Indian political Twitter influencers are renowned for their engagement, insight, and sharp commentary.
Indonesia is a politically active country where Twitter is the preferred platform for public figures, politicians, and the general public to voice their opinions.
By teaming up with Indonesian influencers, Indian Twitter influencers can help them secure lucrative brand deals while leveraging Indonesia’s social media landscape.
As the Indonesian influencer market continues to grow, Indian Twitter influencers are increasingly seeking to establish brand collaborations in the region.
In Indonesia, influencers receive a 9% commission on every purchase made through their links, making the partnership even more lucrative.
🤝 The benefits of team-ups
High-profile Indonesian influencers typically have a good number of followers and a high level of engagement.
However, they usually lack the expertise to maximize their impact in the crowded Indonesian market.
This is where Indian Twitter influencers come in.
By teaming up with Indonesian influencers, Indian Twitter influencers can inject their expertise into the partnership, boosting the overall effectiveness of their campaigns.
In addition, they can leverage their followers’ trust to enhance their credibility.
A trusted endorsement can go a long way in the influencer industry, especially in a market like Indonesia where influencers are often viewed as mere salespeople.
By teaming up with Indian Twitter influencers, Indonesian influencers can increase their credibility and trust among their followers, leading to higher engagement rates and better conversion rates.
This is particularly important in a market like Indonesia where consumers are increasingly wary of influencer marketing tactics.
💬 How partnerships are formed
Indonesian influencers often reach out to Indian Twitter influencers for collaborations.
However, unlike their Indonesian counterparts, who usually turn to other influencers directly, Indian Twitter influencers often rely on established influencer marketing platforms.
These platforms connect Instagram and TikTok influencers with brands looking to promote their products or services.
On social media, the industry is rife with allegations of scams and influencer flops.
In response, critics have encouraged potential influencers to work with established agencies.
Indian influencers looking for collaborations in Indonesia have adopted the same approach.
Platforms like Bangalore-based BaoLiba connect Indian influencers with their Indonesian counterparts while providing essential tools for the collaborations.
Once established, these partnerships enable Indian Twitter influencers to use their expertise to help their Indonesian counterparts secure lucrative brand deals.
🏦 Payments
Payment gateways may pose a challenge for some influencers hoping to secure brand deals in Indonesia.
However, platforms like BaoLiba that connect Indian influencers with Indonesian counterparts have made it easy.
According to a report by the Economic Cooperative Organization (ECO), Indonesia has over 80 payment gateways, making it one of the most diverse payment environments in Asia.
The report states that local payment gateways account for 70–80% of all transactions in Indonesia.
While platforms like BaoLiba use popular payment gateways like Paypal, Indian influencers can also receive payments through popular local payment gateways like OVO and DANA.
🇮🇩 Indonesian influencers
According to a report published by influencer marketing platform Sociabuzz, 93% of Indonesian influencers consider themselves to be micro-influencers.
Sociabuzz defines micro-influencers as those with between 1,000 and 100,000 followers on their primary social media platforms.
Most micro-influencers in Indonesia have an average of 10,000 followers.
Of the 93% of influencers in Indonesia who consider themselves as micro-influencers, 55% have between 10,000 and 100,000 followers.
Moreover, 80% of Indonesian influencers have already made at least one paid post, making them valuable options for brand collaborations.
🇮🇳 Indian influencers
According to a report by the India Influencer Marketing Association (IIMA), Indian influencers are 73% more likely to secure brand collaborations through influencer marketing platforms than those looking for partnerships without the help of platforms.
In addition, 81% of Indian influencers stated that they would continue to rely on influencer marketing platforms for brand collaborations in the future.
The report states that influencer marketing platforms are a must-have for Indian influencers hoping to secure brand deals.
🧑💼 BaoLiba: Unlocking Indonesian brand deals for Indian Twitter influencers
Launched in 2020, BaoLiba has quickly established itself as a pioneer in the global influencer marketing landscape.
The platform has built a solid reputation for its ability to help influencers secure lucrative brand deals through its innovative approach.
From its headquarters in Bangalore, BaoLiba has expanded into 100 countries with 35 local teams and 20 languages.
BaoLiba is now one of the world’s largest influencer marketing platforms, with over 100,000 influencer accounts on its platform.
In addition, BaoLiba provides a range of tools and resources for influencers looking to secure brand deals in Indonesia.
These include an influencer portfolio, a unique algorithm that matches influencers with brands, and a real-time tracking feature that allows influencers to monitor their campaigns in real-time.
Furthermore, influencers can receive payments in their local currencies through popular payment gateways.
As India’s leading influencer marketing platform, BaoLiba is the perfect partner for Indian influencers looking to unlock brand deals in Indonesia.
🇮🇩 Local partnerships also work
Not all Indian Twitter influencers looking for brand collaborations in Indonesia rely on Indonesian influencers.
Some opt for local partnerships instead.
Bangalore-based influencer marketing agency Veloce India recently collaborated with Indonesian YouTuber Aghnia Shaza.
Shaza has over 2.63 million subscribers and over 1 billion views on her YouTube channel.
The collaboration marked the first time that a South Asian influencer marketing agency has worked with an Indonesian YouTuber.
According to the press release, Veloce India worked with Shaza to promote the animated Hindi film “Gandhi 2: Back to the Future.”
The collaboration is a testament to the growing demand for brand collaborations in Indonesia, particularly from Indian influencers.
With the Indonesian influencer industry projected to continue on its upward trajectory, Indian Twitter influencers can expect to see even more opportunities for brand collaborations in the country.
🏴☠️ Be careful of scams
While there are many legitimate influencer marketing platforms in India and abroad, the industry is rife with scams and frauds.
These scams can take many forms, from fake influencer profiles to non-existent brands looking to promote non-existent products.
Unfortunately, the influencer marketing industry has become a breeding ground for scammers.
According to the IIMA report, brand fraud is the biggest challenge facing Indian influencers.
The report states that 49% of Indian influencers have encountered brand fraud at least once in their careers.
Moreover, 24% of Indian influencers said they had encountered brand fraud more than four times.
🚫 Identifying scams
So how can Indian Twitter influencers avoid scams when looking for brand collaborations in Indonesia?
Here are a few tips:
Research the influencer marketing platform: Check the platform’s website, social media profiles, and reviews to determine if they are legitimate.
Look for red flags: Be wary of platforms that require upfront payments or promise unrealistic results. Genuine platforms usually charge a fee to brands rather than influencers.
Verify brand representatives: If a brand approaches you through an influencer marketing platform, verify their identity and legitimacy before proceeding.
Trust your instincts: If something feels off or too good to be true, it probably is. Trust your instincts and proceed with caution.
❓ FAQs
What is the most popular social media platform in Indonesia?
According to a report by Social Media Today, 95% of Indonesians use WhatsApp. However, when it comes to social media, Instagram is the most popular platform with 95 million users, followed by TikTok with 33 million and Facebook with 27 million.
Twitter has 20 million users in Indonesia, making it the fourth most popular platform in the country.
How popular are influencers in Indonesia?
Indonesia is home to millions of influencers, but most of them are micro-influencers.
According to a report published by Sociabuzz, 93% of Indonesian influencers consider themselves to be micro-influencers.
As mentioned earlier, Sociabuzz defines micro-influencers as influencers with between 1,000 and 100,000 followers on their primary social media platforms.
Which social media platform is most lucrative for influencers in Indonesia?
According to a report by Sociabuzz, Instagram is the most lucrative social media platform for influencers in Indonesia.
The report states that 86% of Indonesian influencers make money on Instagram, while 38% make money on YouTube and 30% on TikTok.
What is the biggest challenge facing influencers in Indonesia?
According to the Sociabuzz report, brand fraud is the biggest challenge facing influencers in Indonesia.
The report states that 57% of Indonesian influencers have encountered brand fraud at least once in their careers.
What is the most popular influencer marketing platform in Indonesia?
While many influencer marketing platforms are available in Indonesia, Sociabuzz is one of the most popular and widely used platforms in the country.
According to the aforementioned Sociabuzz report, 52% of Indonesian influencers prefer Sociabuzz among influencer marketing platforms.
🧑💼 BaoLiba: A path to Indonesian brand deals
If you’re an Indian Twitter influencer looking to secure brand deals in Indonesia, partnering with Indonesian influencers may be your best bet.
However, if you’re looking for a more direct approach, consider working with a reputable influencer marketing platform like BaoLiba.
By leveraging BaoLiba’s extensive network and resources, Indian Twitter influencers can unlock lucrative brand deals in Indonesia and beyond.
For further insights on Indonesian influencer marketing and expert tips on finding lucrative brand collaborations, bookmark BaoLiba’s blog.