How Indian Twitter Influencers Are Connecting with Brands in the Netherlands

2025-04-22 1950 words 10 minutes

Contents

If you are an Indian Twitter influencer who has yet to discover the Netherlands market, you might be depriving yourself of several benefits, including luxury paid trips and swag sent to you in bulk from Amsterdam.

According to a report, brands in Netherlands are not just focusing on their own citizens or influencers but are increasingly targeting Indian influencer accounts on Twitter and other social media platforms like TikTok, wherein marketers are stating that Indian influencers have become quite a rage, particularly among the youth demographic in the Netherlands.

With the help of influencer marketing platforms, Indian influencers who have a sizeable follower count will not just earn solid brand deals in India, but can also generate a lucrative income thanks to the booming market for influencer marketing in the Netherlands.

🚀 Influencer Marketing is Booming in Netherlands

According to a recent report from the Dutch influencer marketing agency, The Next Wiki, influencer marketing is booming in Netherlands.

The report indicated that in the past 12 months, the influencer budget has increased by around 44% on average, while the number of influencer campaigns has also increased significantly.

The report also found that the number of marketers working with influencers annually has increased from 16% to 30%, which is clearly indicative of a growing trend that is likely to continue upward.

Additionally, the report stated that in 2022, 68% of marketers used non-paid influencers, while 47% opted for paid influencers.

In 2023, paid influencer campaigns are expected to grow exponentially, while 93% of marketers are anticipating an increase in overall influencer budgets.

📈 There’s a Rise in Demand from Indian Influencers

According to a report from a leading Dutch influencer marketing website, Indian influencers are in high demand in Netherlands.

The report found that a whopping 65% of Dutch marketers are eager to work with Indian influencers over the next 12 months, which is 27% more than their current numbers, with marketers stating that they wish to incorporate some diversity in their campaigns.

According to the report, the main motivations to work with Indian influencers are due to their high engagement rates, authenticity, and creativity.

The report also shared that 61% of Dutch marketers highly recognize Indian influencers for their well-established communities that are largely created organically, while 38% also stated that they will be able to convey and align with the values of their brands better than others.

🤝 How to Get Involved with Dutch Brands

Despite the impressive number of Dutch marketers who are on the lookout for Indian influencers to work with, actually getting involved in the Netherlands influencer scene will require some effort from your side.

Here are some ways Indian influencers can get brand deals in Netherlands:

1. Make sure you’re open to working with global brands.

Although Dutch brands are keen to work with Indian influencers, it does not mean that you can just expect unsolicited brand deals.

Keep in mind that while Indian influencers can be beneficial to Dutch brands, Dutch brands will likely have the same expectations as Indian brands when it comes to working with influencers.

This means that you should be willing to produce high-quality content that resonates with the target audience, be willing to go the extra mile to meet the demands of the brand, and deliver on time.

If you’re an Indian influencer with a good presence on Twitter and have a reputable following, then you have a high chance of finding Dutch brands looking to work with you on an influencer marketing platform.

Many influencer marketing platforms focus specifically on connecting influencers with brands.

Some of the reputable platforms to consider signing up to include:

BaoLiba - This global influencer marketing platform connects brands and agencies with social media influencers and bloggers in over 100 countries around the world.

Apart from Netherlands, BaoLiba has a presence in several European and Asian countries and offers innovative solutions, including campaign management tools and in-depth analytics.

Once signed up, you will have the ability to browse through campaigns listed by brands looking for influencers to work with and apply to those that you find suitable for your profile.

FlexLifestyle - Flexlifestyle is an influencer marketing agency that specializes in lifestyle and health-related campaigns.

The agency helps brands connect with influencers who can create authentic content that resonates with their target audience.

FlexLifestyle has worked with various brands in different countries including Netherlands.

The Influencer Marketing Factory - The Influencer Marketing Factory is an influencer marketing agency that specializes in connecting brands with influencers in various niches.

The agency has worked with several brands in different countries, including Netherlands. Their focus is not only on connecting brands with influencers but also on creating customized campaigns that meet the unique needs of each brand.

These influencer marketing platforms generally have specific criteria that influencers must meet to be eligible for campaigns, so be sure to check for those before signing up.

3. Aim for the Best Quality Content.

In order to stand out from the crowd, you must aim for the best quality content that you can produce.

Dutch brands that reach out to Indian influencers to work with them expect only the best quality content to come from their campaigns, so make sure you have what it takes to deliver high quality.

Consider investing in higher quality cameras to capture stunning images and videos, and if needed, enlist the help of a professional photographer or videographer to help you stand out.

While the influencer marketing landscape is rapidly evolving, one thing is clear: brands looking to connect with consumers must take a digital-first approach.

With consumers spending more time on their devices than ever before, brands must leverage the power of social media and influencer partnerships to reach their target audience.

This applies to those in India looking for Netherlands brands to work with as well.

4. Engage with Local Accounts.

Last but not least, if you’re an Indian influencer who is actively looking for brand deals in Netherlands, you must engage with local accounts and connect with them.

While many overseas brands might be searching for Indian influencers who have a huge following and engagement rates, nothing sells better than a warm recommendation from a local influencer.

So be sure to engage with local influencers and accounts, connect with them, and build a community with them.

This way, when opportunities arise for Indian influencers to collaborate with Dutch brands, you’ll be one of the first ones in line.

🔎 What Brands can Expect from Indian Twitter Influencers

For Dutch brands, collaborating with Indian Twitter influencers can yield several advantages.

Apart from increasing the reach of their advertising campaign, Indian influencers can also save brands money and advertising budget that they can invest in more areas.

Here are some things Dutch brands can expect from Indian Twitter influencers:

1. Higher Engagement Rates.

According to research by the influencer marketing analytics company, Influencer Marketing Hub, Indian influencers have higher engagement rates than the average Western influencer.

In fact, the research found that Indian influencers, on average, have a higher engagement rate across all platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.

Just because Indian influencers have a larger reach than local influencers in Netherlands does not mean that they cannot maintain or even boost engagement rates.

2. Authenticity.

Indian Twitter influencers have more authentic-looking accounts that can be appealing to Dutch brands.

Most of their followers are genuine and they will not suffer high levels of fake accounts.

This level of authenticity is attractive to brands who want to create a more genuine connection with their target audience.

3. Creativity.

Creativity is a must when it comes to influencer marketing, and that applies to Twitter too.

If you are an Indian Twitter influencer with a reputation for being creative, you will be an ideal candidate for Dutch brands to partner with.

Other than just creative tweets, be sure to showcase your creativity in your bio description, profile picture, and cover photo, and use pinned tweets wisely to achieve ultimate exposure for your account.

4. Diversity.

Diversity is something Dutch brands are looking for, and they are expecting Indian Twitter influencers to deliver just that.

By working with Indian influencers, Dutch brands can create a more diverse campaign that stands out from the competition.

It is important to keep in mind that not all Indian influencers are the same and they will have different experiences and perspectives to share, so make sure that you embrace your unique identity and showcase it proudly.

❗ Bonuses and Drawbacks

While influencer marketing is a great opportunity for Indian influencers to find solid brand deals in Netherlands, there are also drawbacks that should be noted as well.

Here’s a bonus overview of the good and the bad:

Bonuses:

Higher payday - The pay is good and Indian influencers can earn decent money partnering with Dutch brands.
Exciting experiences - There’s also the opportunity to travel to beautiful areas of the Netherlands, and Indian influencers who have a knack for the creative can do really fun things to produce content.
Free products - Dutch brands are generous when sending swag and products for Indian influencers to use for their campaigns, so they won’t have a shortage of things to create content with.

Drawbacks:

Fewer opportunities in select niches. Some niches might not see the same high demand for Indian influencers among Dutch brands as others.

For example, if an Indian influencer specializes in beauty, they might not see the same level of demand as someone who specializes in health or travel.

Cultural differences. Working with brands overseas means that they must also consider cultural expectations and standards.

For Indian influencers looking to work with Dutch brands, they must be willing to research the latest trends in that country and adapt their content style accordingly.

🤔 Faqs

1. Do Indian Influencers Have a Good Reputation in the Netherlands?

Yes, Indian influencers have a good reputation in the Netherlands. According to a report by a Dutch influencer marketing website, 65% of Dutch marketers are eager to work with Indian influencers in the next 12 months.

2. What Are the Benefits of Collaborating with Indian Influencers?

There are several benefits that Dutch brands can reap by collaborating with Indian influencers. Some benefits include higher engagement rates, authenticity, creativity, diversity, and cost-effectiveness.

3. How Can Indian Influencers Find Brand Deals in the Netherlands?

Indian influencers can find brand deals in the Netherlands by signing up for influencer marketing platforms, engaging with local accounts, and producing high-quality content that appeals to Dutch brands.

4. Do Indian Influencers Charge More than Dutch Influencers?

While Indian influencers do charge less than Dutch influencers for brand deals, they can also charge more for overseas brand deals compared to local brand deals.

As mentioned previously, Dutch brands are willing to pay good money for Indian influencers to partner with them, particularly for a digital-first approach to their campaigns.

📢 Conclusion

For Indian influencers looking to expand their earning potential, finding brand deals from Dutch brands is an exciting opportunity that will allow them to earn more money, experience beautiful areas of the Netherlands, and earn free products and swag.

With the promising numbers that Dutch marketers have reported targeting Indian influencers, the chances of Indian influencers getting brand deals from overseas has never been better.

As such, Indian influencers should be sure to create standout accounts and engage with local influencers in the Netherlands, while also signing up with reputable influencer marketing platforms in order to connect with Dutch brands ready to work with them.

BaoLiba will continue to update Indian influencer marketing trends, so be sure to follow us!