How Indian YouTube Influencers Find Brand Deals in Thailand

2025-05-03 2067 words 10 minutes

In the heart of Southeast Asia, Thailand has emerged as a hotspot for Indian YouTubers seeking lucrative brand deals. From Bangkok to Phuket, the Land of Smiles is where Indian influencers can cash in on their Indian audience and earn big bucks overseas.

In this article, you’ll learn how Indian YouTubers are working with Thai brands and how they are landing those sweet sponsorships.

🎵 Influencer Marketing in Thailand

Although influencer marketing is still a nascent concept in Thailand, the industry has shown significant growth over the last few years. The global pandemic and the rise of digital natives are the main factors driving this growth.

As a result, Thailand has become one of the biggest markets in Southeast Asia for influencer marketing, with Thai brands increasingly turning to the power of social media influencers to promote their products and services.

According to a report from statista.com, Thailand ranked fourth out of ten countries in Southeast Asia in terms of brands’ investments in influencer marketing, with a market size of 3.1 billion Thai Baht in 2022. This figure is expected to more than double, amounting to 6.8 billion Baht in 2025.

📈 The Numbers

54% of Thai marketers plan to increase their influencer marketing budgets in 2023.
73% of marketers reported successful influencer campaigns in 2022.
73% of Thai marketers are expected to invest in TikTok influencer campaigns in 2025, making it the most popular platform in Thailand for influencer marketing.
88% of marketers in Thailand are expected to use Instagram influencers in their campaigns by 2025, making it the second most popular platform for influencer marketing in Thailand.
45% of marketers in Thailand are expected to focus on YouTube influencers in 2023.

Despite the challenges of influencer marketing in Thailand, such as a lack of clear metrics for measuring success, marketers remain optimistic about the future of influencer marketing in the country.

📺 Indian YouTubers in Thailand

Like their predecessors, Indian YouTubers also started flocking to Thailand to create content, win brand deals, and explore the beautiful country.

YouTube is one of the most popular social media platforms in India, where millions of users spend hours watching videos daily. As of 2023, India accounts for 5.73 million of YouTube’s total 31 million active channels, making it the largest creator landscape in the world.

According to the YouTube India 2022 report, YouTube is also home to 12 million content creators and has 500 million users, making it one of the most popular platforms in India.

With the high demand for YouTube content comes Indian YouTubers’ desire to create videos that will keep their fans entertained. One of the easiest ways to do that is by traveling to new destinations.

And what better place to travel than Thailand, where Indian tourists accounted for the highest number of foreign visitors to the country in 2022?

“Thailand has always held a special charm for Indians. With easy visa processes and affordable airfares, it is very convenient for Indians to travel to Thailand,” said Khunying Ajarin Pattanapanchai, Deputy Governor of the Tourism Authority of Thailand.

With the rising popularity of Thailand among Indian tourists, a growing number of Indian YouTubers are heading to Thailand to create travel content that captures its beauty and charm.

📍 Landing Brand Deals in Thailand

But just because Indian YouTubers are going to Thailand doesn’t mean they’re guaranteed brand deals.

In an industry where social media influencers can literally be a dime a dozen, content creators must work hard to land sponsorships that will pay the bills and keep the lights on.

Here are a few strategies Indian YouTubers can use to land brand deals in Thailand:

🌍 The Power of Networking

For Indian YouTubers, the key to getting brand deals in Thailand is networking. Nothing beats the power of personal connections when it comes to landing sponsorships in a foreign country.

Many Indian YouTubers are able to secure brand deals in Thailand through their existing connections with local friends and acquaintances.

And in today’s world, where the landscape of influencer marketing is rapidly evolving, having contacts within the industry can help Indian YouTubers reach their goals.

“Having contacts in Thailand is very important,” said Saurabh, a travel vlogger from India who visits Thailand frequently. “Networking with other influencers and locals can open doors to sponsorships and partnerships that might not be available otherwise.”

Social media is a powerful tool for influencers, and Indian YouTubers can leverage it to attract brand deals in Thailand. By showcasing their travel content on Instagram, TikTok, and Facebook, they can grab the attention of local brands looking to collaborate.

Posting engaging content about Thailand on social media can help Indian YouTubers build an audience of followers who are interested in their travels.

In fact, many brands in Thailand are now turning to social media to find influencers for their campaigns. According to a report from the influencer marketing agency, The Influencer Agency, 62% of marketers in Thailand use social media to find influencers.

📧 Reaching Out to Brands

Landing brand deals in Thailand may not be easy, but it’s definitely possible for Indian YouTubers. One of the best ways to land sponsorships is to simply reach out to the brands they want to partner with.

Many Indian YouTubers are proactive about reaching out to brands in Thailand. By sending personalized emails or direct messages on social media, they can introduce themselves and their work to potential sponsors.

Reaching out to brands shows initiative and can lead to fruitful partnerships.

🇹🇭 Influencer Marketing Agencies

For Indian YouTubers who may not have the time or resources to network or reach out to brands on their own, influencer marketing agencies can be the perfect solution.

Influencer marketing agencies specialize in connecting influencers with brands for sponsored campaigns. Many of these agencies have established relationships with brands in Thailand, making it easier for Indian YouTubers to land brand deals.

Simply approach an influencer marketing agency, and they will do all the heavy lifting to secure sponsorships for Indian YouTubers in Thailand.

📊 2025 Marketing Trends

The influencer marketing industry in Thailand is projected to grow significantly over the next few years. Here are a few trends that are expected to shape the landscape of influencer marketing in Thailand by 2025:

🌐 1. The Rise of Nano and Micro Influencers

According to a report from MarketingInAsia.com, marketers in Thailand are expected to focus more on partnering with nano and micro influencers for their campaigns in 2025.

These smaller influencers, with follower counts in the thousands rather than millions, have proven to generate more engagement and higher ROI for brands.

In Thailand, the number of micro and nano influencers is growing rapidly, and they are expected to become the most sought-after influencers for brand collaborations.

📱 2. Video Content is King

Video content is king when it comes to influencer marketing in Thailand. According to a report from Statista.com, 89% of marketers in Thailand believe that video content is the most effective type of content for influencer marketing.

In fact, video content is expected to be the most popular type of content among influencers in Thailand by 2025.

According to the same report, 75% of marketers expect to increase their investment in video content for influencer marketing campaigns by the end of 2025.

🛒 3. Influencers as Digital Brand Ambassadors

Gone are the days of one-off sponsored posts. In 2025, influencers in Thailand are expected to take on a more significant role as digital brand ambassadors for companies.

Instead of just posting about a product once, influencers will become long-term partners with brands, promoting their products and services over an extended period.

This trend is expected to lead to more authentic and genuine influencer marketing campaigns in Thailand.

🇮🇳 Indian YouTubers in Thailand

As influencer marketing in Thailand continues to grow and evolve, Indian YouTubers are already making a name for themselves in the industry. Here are a few Indian YouTubers who have successfully landed brand deals in Thailand:

🍚 Piyush Joshi

Piyush Joshi is a travel vlogger from India who has a passion for food. Little wonder then that he travels around the world sampling different cuisines from different cultures.

Piyush Joshi has been to Thailand multiple times and has collaborated with numerous brands for sponsored videos, ranging from Bangkok to Phuket.

In his video, “20 Amazing Thai Street Foods You Must Try” (2021), Piyush Joshi partnered with the Thailand Tourism Board to promote Thai tourism.

🏍️ Saurabh Joshi

Saurabh Joshi is a popular travel vlogger from India. Saurabh Joshi’s Vlogs, his YouTube channel, boasts over 14 million subscribers and almost 3 billion views.

Saurabh Joshi has traveled to Thailand multiple times to create travel content for his YouTube channel. He has collaborated with several brands for sponsored videos, including powerful brands such as Yatra.com and Agoda.

In his video, “THAILAND TRIP VLOG” (2022), Saurabh Joshi partnered with Yatra.com, an Indian online travel agency that provides travel services including hotel bookings, flights, and vacation packages, to promote travel to Thailand.

🎉 Firoz Khan

Firoz Khan is an Indian YouTuber who runs a comedy channel called Firoz Khan. He has garnered over 2 million subscribers and more than 22 million views since launching his channel in 2018.

Firoz Khan has worked with several brands during his trips to Thailand, including RingRoja, a Thai product brand that manufactures flavored syrup for drinks, desserts, and cuisines.

In his video, “I SURPRISED MY THAI GIRLFRIEND IN THAILAND” (2023), Firoz Khan partnered with RingRoja to create a sponsored video showcasing its products.

🎥 Thailand Influencer Marketing Platforms

For Indian YouTubers looking to land brand deals in Thailand, here are a few influencer marketing platforms to consider:

💥 BaoLiba

BaoLiba is an international influencer marketing platform that connects brands with influencers. With a presence in over 100 countries, BaoLiba helps influencers and brands collaborate for successful campaigns.

In Thailand, brands can search for Indian influencers to partner with for their campaigns. Indian YouTubers can sign up with BaoLiba, showcase their work, and connect with brands looking for sponsorships in Thailand.

🚀 GoBooM

GoBooM is a leading influencer marketing agency in Thailand that specializes in connecting brands with influencers for campaigns. The agency works with influencers of all sizes, from nano influencers to top-tier creators.

For Indian YouTubers who want to land brand deals in Thailand, GoBooM is a great agency to partner with. The agency has established relationships with brands across various industries, making it easier for influencers to secure sponsorships.

🎉 Thairath Star

Thairath Star is Thailand’s number one influencer marketing platform. The platform connects brands with influencers for successful campaigns.

Thairath Star works with influencers across various industries, including beauty, fashion, and lifestyle. Indian YouTubers can join the platform to find brand deals in Thailand and partner with local brands for their campaigns.

🤝 D18

D18 is a Thailand-based influencer marketing platform that connects brands with influencers for campaigns. The platform works with influencers of all sizes and helps them secure brand deals in Thailand.

For Indian YouTubers looking to land sponsorships in Thailand, D18 is a great platform to join. The platform has established relationships with brands across various industries, making it easier for influencers to find sponsorship opportunities.

🧡 TheInfluencerAgency

TheInfluencerAgency is an influencer marketing agency that specializes in connecting influencers with brands for campaigns. The agency has a presence in Thailand and works with influencers across various industries.

For Indian YouTubers looking to land brand deals in Thailand, TheInfluencerAgency is a great agency to partner with. The agency has established relationships with brands across various industries, making it easier for influencers to secure sponsorships.

🔑 Conclusion

Indian YouTubers are increasingly turning to Thailand for brand deals. From Bangkok to Phuket, the Land of Smiles is where Indian influencers can cash in on their Indian audience and earn big bucks overseas.

With millions of Indian tourists flocking to Thailand year after year, it’s no surprise that Indian YouTubers are finding themselves in the Tourist Capital of the World.

Indian YouTubers looking to land brand deals in Thailand can use the strategies mentioned above to secure sponsorships that will pay the bills and keep the lights on.

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