How Indian YouTube Influencers Find Brand Deals in United Kingdom

Most Indian YouTube influencers are agog about brand deals with UK companies. They have it in their mind that brand deals with UK companies will make them popular in India and bring about a higher quality of collaborations with Indian brands.

UK brand deals are touted as the golden goose among Indian YouTubers. They believe that only YouTubers who have made a name for themselves in India can get brand deals in the UK.

This is a misconception. Indian YouTubers do not need to be famous in India to get brand deals with UK companies. They do not need a huge subscriber base. They do not even need to be known in India as YouTubers.

Indeed, many of the Indian YouTube influencers who are landing brand deals with UK companies do not even reside in India. These Indian influencers are based in India, Singapore, and Dubai, among other countries.

🌍 Indian YouTube Influencers are Adapting to the Global Market

The digital marketing ecosystem—and influencer marketing in particular—is changing rapidly. In 2021, more than 60% of marketers were still focused on influencer marketing strategies in a single country.

By 2023, that changed to 70% of marketers pursuing influencer marketing strategies in multiple countries. Brands are no longer limiting their influencer marketing strategies to their home countries.

The reason can be summed up in just two words: social media. It’s not just how you market products and services anymore; it’s also where you market. Social media platforms have become the new shopping malls, and people are buying from influencers more than ever.

Marketers are realizing that their target audiences are spending their time and money online and that social media is the best way to reach them.

In 2023, 40% of marketers surveyed by HubSpot said they planned to increase their influencer marketing budget. They have already allocated the majority of their influencer marketing budget toward influencers in multiple countries.

📺 YouTube is the Leading Influencer Marketing Platform

According to Statista, YouTube is the number one platform for influencer marketing in the world. A 2023 survey conducted by HubSpot found that 70% of consumers prefer learning about products and services through videos, and YouTube is the preferred platform for video marketing.

YouTube is the platform of choice for marketers using influencer marketing strategies. According to HubSpot, 79% of marketers plan to partner with YouTube influencers in 2023.

YouTube influencers are even more effective than traditional celebrities. According to HubSpot, 69% of respondents preferred endorsements from YouTube influencers over endorsements from traditional celebrities.

In 2023, YouTube influencers will earn more than traditional celebrities. They earn an average of between $800 to $100,000 per post, depending on their audience size and engagement rates. Traditional celebrities earn about $500 to $1,500 per post.

🏬 UK Brands are Actively Seeking Indian YouTube Influencers

UK brands are actively seeking Indian YouTube influencers. They realize that Indian YouTube influencers can reach both UK and Indian audiences.

This is important to UK brands that want to attract the growing Indian expat community in the UK. The Indian expat community in the UK is the largest in Europe.

According to Statista, in 2023, 1.5% of the UK population was of Indian origin.

According to the 2021 UK census, there were 1.6 million Indians living in the UK. The Indian population in the UK is expected to grow at a faster rate than the population as a whole in the UK.

🎯 How Indian YouTube Influencers Are Targeting UK Brands

Indian YouTube influencers are adopting strategies that replicate the influencer marketing ecosystems in the UK, enabling them to attract brand deals in the UK.

Many of the Indian YouTube influencers actively seeking UK brand deals are not even from India. Some of them are based in the UK.

Indian YouTube influencers can leverage their Indian heritage to position themselves as authorities on Indian culture and lifestyle while living in the UK. They can attract UK audience members interested in India and Indian culture.

Indian expats in the UK can create content that is more relatable to India-based audience members.

According to Digital Marketing Institute, 40% of marketers reported that influencer marketing strategies focused on niche influencers performed better than strategies focused on larger influencers with a wider audience.

🔑 5 Keys to Attracting UK Brand Deals

1. Create content based on the preferences of the UK audience.
2. Use social media platforms that UK brands frequently check for influencers.
3. Position yourself as an authority on Indian culture to attract UK audience members interested in Indian culture.
4. Engage your audience across various platforms to build relationships and increase loyalty.
5. Showcase your experience working with brands and your results.

The strategies that Indian YouTube influencers are adopting are helping them land brand deals with UK companies.

💼 7 Top UK Platforms for Influencer Marketing

1. Influencer Marketing Agency. This agency helps brands connect with influencers to boost their visibility and sales.
2. The Marketing Group. This agency has been helping brands connect with influencers since 2016.
3. Takumi. This agency matches brands with niche influencers to ensure authenticity and drive sales.
4. Sway. This agency helps brands partner with social media influencers and content creators.
5. Afluencer. This agency connects brands with social media influencers and content creators.
6. Aqua. This agency uses influencer marketing to help brands reach and engage their target audiences.
7. Bamford Media. This agency specializes in influencer marketing in the UK.

These platforms help brands connect with influencers who can effectively promote their products and services. They can help Indian YouTube influencers land brand deals with UK companies.

💳 5 Popular Payment Platforms for UK Brands

1. PayPal. This is the most popular payment platform for UK brands and their influencers.
2. TransferWise. This is a low-cost payment platform that is popular among UK brands that want to send money abroad.
3. Payoneer. This is a global payment platform that helps businesses send and receive payments worldwide.
4. Airwallex. This is a global payment platform that helps businesses make international payments with low fees.
5. CurrencyFair. This is an international payment platform that allows users to send and receive payments globally.

UK brands that are seeking Indian YouTube influencers for brand deals can use these payment platforms to compensate them.

🗺️ 9 Popular Social Media Platforms in the UK

1. Facebook. This is the most popular social media platform in the UK. It is used by 69% of the UK population.
2. YouTube. This is the second most popular social media platform in the UK. It is used by 67% of the UK population.
3. Instagram. This is the third most popular social media platform in the UK. It is used by 40% of the UK population.
4. LinkedIn. This is the fourth most popular social media platform in the UK. It is used by 30% of the UK population.
5. Snapchat. This is the fifth most popular social media platform in the UK. It is used by 27% of the UK population.
6. Twitter. This is the sixth most popular social media platform in the UK. It is used by 26% of the UK population.
7. TikTok. This is the seventh most popular social media platform in the UK. It is used by 20% of the UK population.
8. Pinterest. This is the eighth most popular social media platform in the UK. It is used by 16% of the UK population.
9. Reddit. This is the ninth most popular social media platform in the UK. It is used by 15% of the UK population.

These social media platforms are popular among the UK population. Indian YouTube influencers seeking brand deals with UK companies should be active on these platforms.

⚡ 5 Major Cultural Differences Between India and the UK

1. The British Avoid Over-Indulgence. In India, people usually indulge themselves in both eating and drinking.
2. Loudness and Over-Expressiveness are Often Viewed as Crude in the UK. Indians are generally loud and expressive.
3. Indians are Generally More Courageous Than People in the UK. British culture discourages speaking or acting without careful consideration.
4. The British are More Reserved. In India, people often greet each other with hugs and kisses.
5. Indians Respect Authority. In the UK, authority figures are often challenged.

These cultural differences can influence how audiences in each country react to the same content. Indian YouTube influencers seeking brand deals with UK companies should be mindful of these cultural differences.

🚀 3 Ways to Connect with UK Brands for Brand Deals

1. Engage with UK Brands on Social Media. Follow the UK brands you want to work with and engage with their content.
2. Tag UK Brands in Your Content. Tag UK brands in your content when applicable.
3. Join Influencer Marketing Platforms. Join influencer marketing platforms that link influencers with brands.

These strategies can help Indian YouTube influencers land brand deals with UK companies.

✅ Conclusion

Indian YouTube influencers are changing their strategies to attract brand deals with UK companies.

UK brands are actively seeking Indian YouTube influencers to promote their products and services. These UK brands realize that Indian YouTube influencers can reach audiences in both the UK and India.

The strategies that Indian YouTube influencers are adopting are helping them land brand deals with UK companies.

In 2025, millions of Indian YouTube influencers will be landing brand deals with UK companies.

In August 2023, Indian YouTube influencer Gaurav Chaudhary, popularly known as Technical Guruji, signed a brand deal with UK-based fintech company Revolut. The deal made him the first Indian YouTube influencer to sign a brand deal with a UK company.

By 2025, millions of Indian YouTube influencers will have followed in his footsteps and signed brand deals with UK companies.

If you are an Indian YouTube influencer seeking brand deals with UK companies, you can contact us for help.

At Baoliba, we help influencers connect with brands for brand deals.

Baoliba will continue to update the India influencer marketing trends. Welcome to follow us.