How to Make 10K per Month in India Using Snapchat: A No-Nonsense Guide for Influencers & Brands

Snapchat in India isn’t just some Gen Z fad anymore. By May 2025, it’s become a legit platform where influencers and brands can rake in serious money—₹10 lakh a year or about 10K USD monthly is doable if you play it smart. Whether you’re an Indian influencer or a brand wanting to tap into influencer marketing, this guide lays out the practical steps to earn online with Snapchat, tailored for the Indian market’s quirks.

Let’s cut the fluff and talk real tactics, payment modes, and legal stuff you gotta keep in mind if you wanna hit that ₹10 lakh/month mark.

📢 Why Snapchat in India? The Untapped Goldmine

Snapchat’s Indian user base has been growing steadily, especially in Tier 2 and Tier 3 cities. While Instagram and YouTube hog the limelight, Snapchat’s unique format (snaps, stories, AR lenses) offers fresh ways to engage.

Brands like Zomato, Swiggy, and Myntra have started experimenting with Snapchat influencer marketing campaigns to target young Indians who prefer quick, bite-sized content.

Unlike TikTok’s ban, Snapchat faces fewer restrictions, making it a safer bet for long-term influencer collaborations in India.

💡 How Indian Influencers Are Earning 10K USD per Month on Snapchat

1. Nail Your Niche & Content Style

Snapchat’s audience loves authenticity. Food bloggers, fitness coaches, local fashionistas, and meme creators are seeing traction.

Take @PriyaSnaps from Mumbai, who as of May 2025 pulls in about ₹8-10 lakh monthly by mixing daily food snaps, local street food reviews, and sponsored shoutouts from Indian brands like Haldiram’s and Paper Boat.

2. Leverage Influencer Marketing Deals

Brands want Snapchat-exclusive campaigns for fresh reach. You can pitch or join platforms like BaoLiba that connect Indian influencers with brands.

Typical deals include paid story shoutouts, custom AR filters branded with logos, or even full-on takeovers during product launches.

Example: In early 2025, Mamaearth ran a Snapchat lens campaign with influencers from Delhi & Bangalore, paying up to ₹1.5 lakh per influencer per campaign.

3. Sell Your Own Products or Services

Snapchat’s swipe-up links make it easy to drive traffic to your own online store or affiliate products. If you run an Etsy store or sell digital courses, Snapchat can be a huge traffic source.

Many Indian creators combine this with WhatsApp Business for quick, local payment collection via UPI apps like Google Pay or PhonePe.

4. Use Snapchat Spotlight for Viral Reach + Monetization

Indian creators can submit their videos to Spotlight. Snapchat pays based on view count, engagement, and region.

While not a stable income yet, some creators are making ₹50K–₹1 lakh monthly purely from viral Snaps in India.

📊 What Indian Brands Should Know Before Jumping into Snapchat Marketing

• Audience Insight: Snapchat skews younger and urban but is rapidly spreading to smaller cities.
• Payment & Contracts: Most Indian payments happen via bank transfer or UPI. Brands must draft clear influencer contracts respecting Indian IT laws and GST implications.
• Content Guidelines: Ensure content complies with India’s Information Technology Rules to avoid takedown or legal trouble.
• Metrics to Track: Focus on views, story completion rate, swipe-up CTR, and direct messages for conversions.

❗ Legal & Payment Tips for Snapchat Influencer Marketing in India

• Always get Written Contracts specifying deliverables, payment terms, and copyright ownership.
• Know your taxes! Indian influencers earning ₹10K USD/month must register under GST and pay income tax on their proceeds.
• Use UPI & bank transfers for smooth, traceable payments. Avoid cash deals to stay transparent.
• Ensure all branded content is clearly tagged as #Ad or #Sponsored as per Indian advertising standards.

🤔 People Also Ask

How realistic is earning 10K USD/month on Snapchat in India?

It’s challenging but doable. Top influencers and niche content creators with strong brand relationships can hit this level, especially when combining multiple income streams like brand deals, product sales, and Spotlight earnings.

Which Indian niches perform best on Snapchat?

Food, fashion, fitness, meme pages, and local travel content are hot. Brands want influencers who can authentically connect with young Indian audiences in these sectors.

How do influencers get paid on Snapchat in India?

Mostly via direct bank transfers or UPI payments from brands or influencer platforms. Some also monetize through Spotlight revenue sharing.

Is Snapchat marketing legal in India?

Yes, but you must follow IT rules and advertising standards. Transparency and proper contracts are key.

💡 Final Words: Your 10K Dream Is Just a Snap Away

Snapchat offers a fresh playground for Indian influencers and brands tired of crowded social media. The secret sauce? Be authentic, pick the right niche, and build direct brand ties.

Remember, hitting ₹10 lakh per month won’t happen overnight, but with savvy influencer marketing and smart monetization moves, it’s very achievable.

BaoLiba will keep updating India’s influencer marketing trends on Snapchat and beyond. Stay tuned and keep hustling!

Written by an industry insider with hands-on experience in India’s influencer marketing scene, May 2025.