How to Use Kwai for Business Marketing in India

How to Use Kwai for Business Marketing in India

📢 Kwai Overview

Kwai, or Kuaishou in China, is a rapidly growing social media app that is now one of China’s main social media platforms, alongside Douyin (also dubbed TikTok in China).

Kwai is gaining traction worldwide with its easy-to-use format for sharing short-form videos.

While Kwai is not yet as globally recognized as TikTok, the social media app is rapidly expanding globally.

Kwai launched its business app in India, Koo, in 2023 to compete in India’s growing social media market and is looking to position itself as a leading social media player in the nation.

According to estimates in 2022, Kwai has over 250 million monthly active users worldwide, with 300 million estimated active users in 2023.

Kwai reportedly closed a $3 billion investment round in August 2021 from Tencent, Baidu, Sequoia, and other top VCs.

Over 200 million of Kwai’s monthly active users are from China alone.

Similar to TikTok, the app allows users to create short videos with audio effects and other editing features and has become popular in other countries, particularly in the Middle East, Brazil, and India.

The app is designed to be highly engaging and addictive, providing users with an endless scroll of entertaining content generated by other users.

Kwai employs algorithms that personalize content for each user based on their interests and behavior on the app.

The platform has a strong emphasis on community engagement and encourages users to interact with each other through comments, likes, and shares.

The app also features live streaming capabilities, allowing users to broadcast in real-time to their followers.

💡 Kuaishou Marketing in India

According to the latest market research and projections, India is estimated to have over 60 million users on Kwai (Koo) by 2025, making the app one of the top social media platforms.

Kwai is expected to continue to grow as it focuses on expanding its user-base in tier 2 and tier 3 cities in India, with the company predicting to reach 400 million users worldwide by 2025.

Marketers in India will need to optimize their social media marketing strategies on Kwai to take advantage of this rapid growth.

Kwai’s user base mostly consists of Gen Z and Millennial users, making the app a vital platform for marketers to reach younger audiences.

It is estimated that 36% of Kwai users are under 24 years old, with 23% aged between 25-34 years old.

The average user on Kwai spends about 90 minutes daily on the app and opens the app about 10 times a day, spending about 20 minutes per session.

This places Kwai ahead of most social media apps in terms of user engagement.

Kwai is emerging as a serious competitor and alternative to TikTok, and as the growth of Kwai continues, marketers will need to adopt strategies that leverage the app for greater visibility and engagement.

❗ Why Focus On Kwai Marketing in India?

Kwai has made inroads into India since launching in the country. Kwai is focused on localizing its platform for the needs of Indian users.

Kwai has created a dedicated Indian version of its app, called Koo. 

The app has localized features that cater to Indian users and provide features that Indian users can identify with.

Koo also implements a “Koo certificate” badge that creators can earn for credibility. The Koo certification verifies the identity of creators (much like a blue badge on Twitter and Instagram).

Koo also allows creators to provide their own language preferences for their audience, including features that can translate posts into regional languages.

The Koo app is available in 12 Indian languages for users throughout the country.

Koo is a homegrown app that is made in India for Indians and is gaining traction among Indian users, attracting over 1 million creators.

Koo’s CEO, and co-founder, Aprameya Radhakrishna, told the press that their team is engaged with Kwai, and the new platform will become an extension of Koo for more dynamic short video capabilities, including live streaming.

Koo has seen persistent growth over the past year. It had over 20 million active users monthly and saw 60 million downloads in 2021.

Koo has raised over $45 million in funding and has received investments from the Indian government itself, which seeks to promote and encourage Made in India apps as alternatives to foreign tech platforms.

Koo has also invested in establishing an Indian presence for the company, establishing regional offices in Bangalore, Mumbai, and Delhi.

Koo is on track to reach 100 million users in 2022 as Indian creators continue to flock to the app that is expected to go public later in 2021.

Koo has entered into a strategic partnership with the Indian Ministry of Electronics and Information Technology to promote Koo as an alternative to Twitter for Indian users.

Koo is an alternative platform that allows Twitter users to continue to engage with their audience after Twitter imposed restrictions on Indian government officials.

Koo is on track to garner even more users, especially as Indian Prime Minister Narendra Modi began using the app.

Koo is an app that is gaining recognition. The platform has recently become one of Google’s top rising apps and was nominated for the best startup of the year award.

📊 The Kwai App’s Monetization Features

The Kwai app offers a host of monetization features that allow users to get paid for their content. 

These features allow creators to monetize their content without needing to rely on third-party apps or services to enable payments.

The Kwai app features include:

• The Kwai Creators Program: The Kwai Creatives program allows creators to earn rewards through likes, shares, and comments on the videos they post. Monetization starts at 100 likes, and creators can earn up to $20,000 a month. 

• Kwai Talent Program: This program is similar to the TikTok Creator Fund. The Kwai Talent program allows qualifying creators to earn rewards for their video views. Qualifying creators can earn $0.01 to $1 and can even earn up to $12,000 a month. This kind of payment is made through the app, meaning Kwai has its payment processing capabilities integrated into the app itself.

• Kwai Shop: The Kwai Shop feature allows creators to sell merchandise through their profiles and videos. Creators can add links to their products, and followers can purchase items without navigating away from the app. 

• Live Streaming Rewards: Creators can earn gifts that can be converted to cash while live streaming on the platform. Viewers can send gifts to creators in the form of virtual coins. These coins can later be converted into cash.

• Brand Partnerships: Kwai offers various monetization programs that allow creators to collaborate with brands. Brands can find creators through the Creator Marketplace. The marketplace allows brands to work with creators to promote their products or services through video content.

These monetization methods will attract many creators and influencers to the app. 

Traditional advertising methods such as banner ads and pay-per-click ads no longer generate the same effectiveness as they once did.

In-stream video ads are among the most engaging ad formats and have become a popular and effective advertising option.

Video content has become vital for marketers to get more exposure and visibility for their brands.

Kwai’s monetization features will attract many creators and influencers who will seek to build followings on the app.

Influencer marketing coupled with short-form video ads is among the most effective marketing strategies available today.

Kwai’s monetization features will entice many creators and influencers to join the platform and build large followings.

Marketers in India will need to adopt influencer marketing strategies that leverage Kwai’s unique offering.

Brands must be early adopters of the app as Kwai’s forecasted growth will result in it quickly becoming a leading platform that marketers can leverage.

❗ Work With An Indian Kwai Marketing Agency

Kwai in India is in the same position as TikTok is in the rest of the world. The app is gaining ground and is quickly growing.

The culture of influencer marketing on Kwai is still new. Most brands who want to work with Indian influencers on Kwai do not know how to go about it.

Also, brands cannot find the right influencers on Kwai with search engines or social media platforms like they can on Instagram and TikTok.

Brands can get the most from their influencer marketing campaign by partnering with an experienced Kwai influencer marketing agency in India.

Kwai influencer marketing agencies have the resources and expertise to create and execute campaigns that boost a brand’s visibility and sales.

Kwai influencer marketing agencies have access to India’s leading Kwai influencers. Agencies can leverage their network to find the best influencers for a specific campaign.

Kwai influencer marketing agencies have tools that can help brands find the right influencers who can achieve the desired campaign objectives.

Additionally, agencies can help brands manage their campaigns by tracking performance metrics such as views, likes, shares, and conversions.

When looking for a reliable and effective Kwai influencer marketing agency in India, brands need to ensure that the agency has the skills and expertise to help them achieve their marketing goals.

📢 How To Work With Influencers on Kwai in India

Kwai marketing is relatively new in India. There are no best practices, case studies, or strategies for brands to easily adopt.

However, brands can follow similar strategies that are used for influencer marketing on other platforms, especially TikTok.

Brands can start working with influencers on Kwai by following these strategies:

• Research and Identify Influencers: Brands can conduct research to identify relevant influencers on Kwai. Research can be conducted using the app itself. Brands can search keywords to find influencers who are in their niche. Brands can also search hashtags or trending videos to find relevant influencers.

• Engage with Influencers: Brands can engage with potential influencers to build rapport. Brands can watch videos and leave positive comments to connect with influencers. They can also follow influencers to show support. 

• Create a Kwai Influencer Marketing Brief: An influencer marketing brief is a document that outlines the campaign objectives, target audience, timeline, budget, and other details of the campaign. This document serves as a guide for both the brand and the influencer.

• Reach Out to Influencers: Brands can reach out to influencers to discuss collaboration. They can send a personalized message through Kwai, direct messages, or email to introduce themselves and share the marketing brief.

• Finalize and Execute the Campaign: Once an influencer agrees to collaborate, brands can finalize details such as content type, posting schedule, and compensation. After that, the influencer will create and post the content on Kwai according to the agreed terms.

📊 Indian Kwai Influencers to Work With

Brands can leverage the popularity and reach of influencers on Kwai to increase their brand awareness and sales.

Indian Kwai influencers have the audience and the ability to drive traffic and conversions for brands.

Here are some of India’s leading influencers on Kwai:

1. Sakshi Dhawan - 25.2k followers: Sakshi is an actress and influencer based in Delhi. She creates entertaining comedy clips and has received no shortage of compliments for her creative work.

2. Gaurav Tomar - 1M followers: Gaurav Tomar is an actor/influencer and model based in Delhi. He is a well-known influencer across social media platforms for his relatable comedy videos.

3. Vardaan Tiwari - 20.2k followers: Vardaan is a theatre artist, actor, and influencer based in Noida. He is popularly known as the Bhuvan Bam of Koo and showcases his acting talent through his engaging video content that covers different themes.

4. Rajesh Kumar - 56.1k followers: Rajesh is a comedian and parody artist based in Punjab. He creates hilarious, comedy-themed videos that provide a humorous take on life at home and work.

5. Tanuj Madaan - 1.1M followers: Tanuj is an actor and social media influencer based in Delhi. He creates entertaining content on his channels and is a well-known name across major platforms.

6. Addittya - 124.6k followers: Addittya is an actor, influencer, and model based in Delhi. He creates engaging clips that showcase his acting talent and comedic chops.

7. Nitin Gupta - 452.1k followers: Nitin is a comedian and actor based in Chhattisgarh. He’s known for his creative content and acting talent. 

💡 Kwai Payments and Currency in India

Kwai is a Chinese-owned app and currency in China is different from the Indian Rupee. This means that payments made to Koo influencers may need to be converted from Chinese Yuan to Indian Rupee.

For businesses who wish to engage influencers in India in the currency used in India, it is best to work with a Kwai influencer marketing agency.

A reputable Kwai marketing agency will be able to facilitate payments to influencers as part of their service. Brands will not need to worry about currency conversions or foreign exchange rates since the marketing agency can handle all of that.

📊 Important Laws and Regulations for Influencer Marketing in India

Influencer marketing in India is subject to the same regulations that govern advertising. Indian influencer marketing laws dictate that influencers must be transparent when endorsing or promoting a product or service.

Influencers must disclose any material connections or sponsorship they have with a brand.

Influencers are required to disclose their sponsorship status to audiences to ensure that their endorsements are not deceptive.

The disclosure is essential for maintaining trust between influencers, brands, and their audiences.

Failure to disclose such sponsorships and connections can lead to penalties from the Advertising Standards Council of India (ASCI). The ASCI has stated that disclosure of paid partnerships or sponsorships must be clear and noticeable.

For instance, if you are a Kwai influencer in India and are being paid by a brand to do their marketing on your account, you must clearly state that your posts are sponsored using phrases such as “Paid Partnership,” or “Sponsored.”

Using hashtags like #ad or #sponsored is also an acceptable practice.

The ASCI has also stated that influencer marketing must adhere to the Code for Self-Regulation in Advertising of the ASCI and the Code of Ethics of the Digital News Publishers Association (DNPA).

The code mandates that advertising must be presented clearly and conspicuously to avoid misleading consumers.

advertising must be truthful, not misleading, and should not exaggerate or misrepresent products or services.

Brands can consult with a reputable Kwai influencer marketing agency in India to ensure that their campaigns comply with advertising regulations in the country.

📊 Benefits of Working with Influencers on Kwai

Working with influencers on Kwai can significantly benefit brands. Here are some reasons why brands should use influencer marketing on Kwai:

1. Builds Trust and Credibility: Influencers in India have gained the trust and credibility of their audiences. Working with influencers who align with your brand image will help increase trust in your brand.

2. Cost-Effective: Compared to traditional advertising methods, influencer marketing is relatively more cost-effective. Brands can reach large audiences with smaller marketing budgets.

3. Boosts Engagement: Audience engagement is a key metric for brands. Kwai’s influencers have high engagement rates compared to other social media platforms. Many Kwai influencers can get near 100% engagement rates on their videos.

4. Fosters Authentic Relationships with the Target Audience: Target audiences can identify with influencers. They will more likely listen to, and follow, the recommendations of influencers rather than brands.

5. An Invaluable Marketing Strategy: Influencer marketing is an integral part of modern marketing strategies. Working with influencers on Kwai can help brands achieve their marketing goals.

📊 Why You Need to Work With a Kwai Influencer Marketing Agency

Kwai marketing is new in India. Many brands may be unsure or uncertain about how to work with influencers on the app. 

Working with a Kwai marketing agency can help brands streamline their campaigns.

Here are some reasons why brands should work with a Kwai influencer marketing agency:

1. Expertise and Knowledge: A Kwai influencer marketing agency has the experience and knowledge to help brands navigate the complexities of influencer marketing on the app. The agency knows what works and what doesn’t to achieve the desired results.

2. Access to a Diverse Pool of Influencers: A Kwai influencer marketing agency has access to a diverse pool of influencers to choose from. The agency can find the right influencers for brands based on their specific needs and objectives.

3. Time-Saving: Influencer marketing can be time-consuming, especially for brands that are new to the process. Working with an influencer marketing agency frees up brands to focus on their core business.

4. Campaign Management: A Kwai influencer marketing agency can manage every aspect of a campaign, from finding influencers to tracking metrics. This allows brands to have a hands-off approach to their campaigns.

5. Performance Measurement and Reporting: Measuring the performance of influencer marketing campaigns is vital for brands. A Kwai influencer marketing agency can provide performance reports that help brands understand the effectiveness of their campaigns.

💡 How to Choose the Right Kwai Influencer Marketing Agency

Influencer marketing can drive brand awareness and sales. But only if campaigns are executed correctly.

Brands need to work with a reputable and reliable Kwai influencer marketing agency. 

Brands can ensure that they choose the right agency by following these tips:

1. Check the Agency’s Experience: Brands need to check how long the agency has been in business, and if they have experience with influencer marketing on Kwai. Reviewing the agency’s previous work and case studies can indicate if they can deliver the results brands are looking for.

2. Look for Transparency: A reputable Kwai influencer marketing agency should be transparent about its processes and strategies. They should clearly communicate what the brand can expect from the agency.

3. Check Client Reviews and Testimonials: Brands can check client reviews and testimonials to gauge the agency’s reputation. This can help brands determine if the agency has a track record of success.

4. Assess Access to Influencers: Brands can ask the agency about the influencers they work with and how they find relevant influencers. The agency should have a diverse pool of influencers to choose from.

5. Performance Metrics Tracking: Brands need to ensure that the agency can track and report performance metrics. This is vital for brands to measure the effectiveness of their campaigns.

6. Budget and Pricing: Brands should consider their marketing budget when choosing a Kwai influencer marketing agency. It’s essential to find an agency that can deliver results within the brand’s budget.

📊 Cost of Influencer Marketing on Koo in India

The cost of influencer marketing campaigns on Kwai, like other platforms, ultimately depends on the influencer’s reach and engagement rates.

Influencers with larger followings may charge higher rates for their services.

Here is an average cost estimate for hiring influencers on Kwai in India:

• Nano Influencers (1-10k followers): $50-$200 per post Nano influencers usually charge the least among influencers on social media platforms. They are still starting out and their audience is small. However, they can still drive engagement and conversions.

• Micro Influencers (10k-50k followers): $250-$500 per post Micro-influencers have a larger audience than nano influencers. They are more experienced, and brands can expect higher engagement and conversion rates.

• Mid-Tier Influencers (50k-200k followers): $600-$3,000 per post Mid-tier influencers have built a solid following over time. Their audience is larger, and they have more experience creating content that converts.

• Macro Influencers (200k-1M followers): $3,000-$12,000 per post Macro influencers usually have celebrity status. They have a massive following and can drive significant traffic and conversions for brands. However, working with them can be expensive.

• Mega Influencers (1 million+ followers): $12,000+ per post Mega influencers are among the most popular influencers on social media. They can charge exorbitant rates for their services. Brands must weigh the potential return on investment versus the costs.

💡 Using Kwai Marketing to Target India and Beyond

Kwai is growing fast and offers great monetization features that will attract many influencers. 

Brands in India and beyond should leverage Kwai influencer marketing to achieve their marketing goals.

Working with a reputable Kwai influencer marketing agency will help brands streamline their campaigns, save time, and maximize their return on investment.