How Indian Companies are Leveraging TikTok for Business Growth in Mexico

TikTok is a treasure trove for fashion and lifestyle brands and business owners in Mexico. More than 47% of people aged 15 and above use TikTok, and the average user spends more than 45 minutes on the platform. This makes TikTok an ideal marketing platform for brands and businesses that wish to reach the hearts and minds of Mexican consumers.

For Indian brands, TikTok is a vehicle for growth in Mexico. Given the nature of the platform, influencer marketing is the preferred mode of business advertising on TikTok. Compared to traditional marketing methods, influencer marketing is more affordable and has a higher return on investment (ROI). According to the 2023 Global Influencer Marketing Benchmark Report, marketers earn $5.78 for every dollar spent on influencer marketing.

How TikTok Influencer Marketing Works in Mexico

Collaborating with influencers on TikTok is a relatively simple process. Brands reach out to influencers whose audience aligns with their target customers and propose a partnership agreement.

Depending on the agreement, influencers can create a variety of content types showcasing the brand’s products or services. This can include unboxings, hauls, tutorials, or testimonials. Since TikTok is a viral platform, brands can reach millions of viewers with just one video.

Financial compensation is the most common form of payment for influencer marketing collaborations. Indian brands can send money to Mexican influencers via direct bank deposits, PayPal, or even Venmo.

However, brands can also provide free products or services in exchange for promotional content. Mexican influencers are always looking to build relationships with brands, so this barter agreement can be mutually beneficial.

Indian Brands Using TikTok to Market in Mexico

Vahdam Teas

Vahdam Teas is an Indian tea company that sources its products from small tea growers in India. The company sells a variety of teas including black, green, and herbal tea. Vahdam Teas partners with influencers on TikTok to showcase its products and promote its brand image.

In this video, a Mexican influencer shows off her Vahdam Teas collection and explains which teas she drinks on which occasions. The influencer describes each tea and provides insight into their flavors, aromas, and health benefits.

Zomato

Zomato is an Indian restaurant aggregator and food delivery service headquartered in Gurugram, India. Zomato has a presence in multiple countries, including Mexico. The company uses TikTok influencer marketing to promote its app visibility and services.

In this video, a Mexican couple walks you through the process of ordering food via the Zomato app. The influencers highlight the app’s functionality and showcase the food they ordered via Zomato.

Tanishq

Tanishq is one of India’s largest jewelry brands and operates over 400 stores across India. Tanishq’s parent company, Titan Company Limited, is part of the Tata Group. Recently, Tanishq launched its latest jewelry line in Mexico and partnered with TikTok influencers to promote it.

In this video, a Mexican influencer showcases Tanishq’s jewelry collection and shows how the jewelry can be styled with different outfits and hairstyles.

Tips for Indian Brands Marketing in Mexico via TikTok

• Join TikTok Creator Marketplace: The TikTok Creator Marketplace connects brands with content creators for influencer marketing collaborations. Signing up ensures that your brand is credible and that you are working with established influencers.

• Align Influencers with Your Brand Values: Ensure that the TikTok influencers you partner with align with your brand values. For instance, if your brand is sustainable, work with eco-friendly influencers.

• Be Open-Minded: TikTok is a bilingual platform, and many Mexican influencers create content in English. You may come across influencers who do not speak Spanish but have a large following in Mexico. Be open about collaborating with them.

• Leverage UGC: User-generated content (UGC) is content created by your customers rather than influencers. Brands should encourage customers to create content showcasing their products and post it on TikTok.

• Track Performance: Use TikTok analytics to track the performance of your videos, hashtag views, and profile views. Monitoring performance can help you gauge how well your brand is doing on the platform and make adjustments if necessary.

Conclusion

TikTok is a powerful business marketing tool for Indian brands in Mexico. The platform can help brands increase their visibility and revenue. With the right influencer marketing strategy, Indian brands can grow their businesses in Mexico via TikTok.