Influencer Marketing Cost on iQIYI in India 2025
iQIYI, an international online video service platform based in Beijing, China, is making strides in India with influencer marketing and content creation opportunities on its app, iQIYI India.
iQIYI India has been operational for over two years and offers streaming of Chinese movies and dramas for users in India.
Recent reports suggest that the app is steadily carving out space and viewership in the heavily populated streaming and social media market in India.
Exploring the pricing for influencer marketing collaboration on iQIYI will help brands and aspiring influencers in India better understand how to navigate partnerships with iQIYI influencers.
📖 Why Collaborate with iQIYI Influencers in India?
iQIYI holds a special place in the hearts of many movie buffs, especially those with a penchant for Asian films and dramas.
Many users have voiced their appreciation for the diverse collection of Asian content on the platform, along with the growing popularity of iQIYI in India.
Influencer marketing has taken the world by storm, and India is no exception. Brands, services, and products alike have begun to realize the power of influencer marketing as an effective promotional strategy.
iQIYI influencers are both established and aspiring creators who promote brands through content posted on their iQIYI accounts.
Many occasions call for influencer collaboration for digital brands, especially those in the entertainment sector.
The platform offers creators the opportunity to make a name for themselves in a new and emerging market with significant leeway for growth and increased brand visibility.
🏷️ iQIYI Influencer Marketing Pricing in India 2025
When looking to partner with an influencer, keep in mind that pricing and fees vary widely based on several factors:
- Audience reach
- Audience engagement
- Niche market
- Platform and post type
- Content type
- Location
- Experience
Here are the average fees paid to iQIYI influencers in India 2025:
| iQIYI Influencer Marketing Collaboration | Average Cost |
|---|---|
| 1 Instagram Story | ₹1,000 - ₹2,500 |
| 1 Instagram Post | ₹2,000 - ₹4,500 |
| 1 Facebook Livestream | ₹2,500 - ₹5,000 |
| 1 Youtube Video | ₹5,000 - ₹12,000 |
| 1 iQIYI Video | ₹15,000 - ₹25,000 |
| 1 iQIYI Program | ₹30,000 - ₹100,000+ |
Instagram Stories & Posts: iQIYI influencers usually advertise their iQIYI content on their social media platforms, predominately on Instagram. A story ad on Instagram averages ₹1,000 - ₹2,500, while a single post ad costs about ₹2,000 - ₹4,500.
Facebook Livestream: Facebook is another popular platform for social media influencers who are keen on promoting their services. The average cost for a sponsored Facebook livestream is between ₹2,500 and ₹5,000.
YouTube Video: YouTube influencers can partner with iQIYI and earn significantly more than Instagram and Facebook influencers. A sponsored YouTube video costs between ₹5,000 and ₹12,000.
iQIYI Video: An iQIYI video is produced directly through the app and can feature a seamless integration or mention of a product, service, or brand. Pricing for this type of promotional collaboration ranges from ₹15,000 - ₹25,000.
iQIYI Program: iQIYI provides its influencers with various programs to help them build their portfolios and following. These programs can serve as a promotional opportunity for various brands. They are typically large-scale collaborations costing between ₹30,000 and ₹100,000+.
💵 Payment Methods for iQIYI Influencer Collaborations in India
When coordinating influencer collaborations, brands need to have a reliable and accessible payment system. There are several options available in India:
Bank Transfer: This is one of the most common and secure methods of payment for influencer collaborations. It is straightforward and effective.
PayPal: PayPal is a widely recognized payment method, especially for those collaborating with international influencers, brands, or partners.
Mobile Wallet: Various apps, like Paytm and PhonePe, are highly popular in India. They offer fast and easy transactions and have become a preferred method for many.
Confirm the payment method before proceeding with the collaboration to avoid inconveniences.
🤝 Benefits of Collaborating with iQIYI Influencers in India
Brands and services across several industries have begun to capitalize on influencer marketing. Many have also begun to steer their focus towards digital platforms, such as iQIYI, which are less crowded than others. Here are some noteworthy benefits to collaborating with iQIYI influencers:
Higher Engagement: Creators on the iQIYI platform have a target and engaged audience. Users are accustomed to sharing their likes and dislikes about content and are likely to engage with promotional posts, especially if they resonate with them.
Builds Trust: Influencer marketing fosters trust and credibility for brands. Users are more likely to trust content created by influencers than traditional ads.
Wider Reach: With iQIYI being a relatively new platform, it has a wide pool of untapped potential. Various brands and services can increase their visibility and outreach through influencer collaborations.
Cost-Effective: Influencer marketing is very affordable compared to traditional advertising methods.
SEO Benefits: iQIYI feeds into major search engines, and having backlinks from a reputable site can help improve overall SEO.
📰 Current iQIYI Influencer Marketing Trends in India
The influencer marketing industry has grown tremendously in the past few years and continues to gain traction among marketers and brands in India.
Increased Collaborations: The number of brands partnering with influencers has almost doubled, increasing from 20% to 85%, according to a study conducted by Yahoo and Krea.
YouTube Dominance: YouTube continues to dominate among influencers. It is a preferred platform for creators because it offers lucrative incentives, such as the Partner Program, which allows influencers to monetize their channels.
Automation: As influencer marketing continues to gain traction, brands are leaning towards automating their campaigns. Manual processes can be time-consuming and labor-intensive.
Micro and Nano Influencers: Micro and nano influencers are where it is at for brands looking to maximize their returns. These creators have a smaller following than traditional influencers and usually have a target niche. They are often more relatable, which fosters trust with their audience and can lead to higher conversions.
Micro influencers generally have 5,000 – 50,000 followers while nano influencers typically have less than 5,000.
- Performance Measurement: The ability to measure performance from influencer campaigns has become increasingly important for brands. Multiple metrics, such as leads, ROI, and other engagement rates, help characterize the success of campaigns.
Research conducted by HubSpot found that over 70% of marketers today are investing in influencer marketing. The trend is set to increase significantly in the coming years, with predictions reaching almost $6 billion in revenue by 2025.
🚀 Get Started with iQIYI Influencer Marketing in India
The first step to getting started with iQIYI influencer marketing is to familiarize yourself with the platform’s services and features.
iQIYI India’s Services: B2C brands and services can create a brand account on iQIYI and upload their advertisements and promotions to reach a wider audience.
iQIYI Influencer Program: Creators can apply to join the iQIYI influencer program. They will receive training to help them improve their skills, increase their following, and monetize their accounts.
The second step is to research and identify potential influencers on the iQIYI platform. You can check out some of the most popular influencers on iQIYI India here.
🗣️ iQIYI Influencers in India
Han Geng: Han Geng is a popular Chinese singer and actor. He is known for being a former member of the boy band Super Junior. He is currently the most popular influencer on iQIYI India, with over 42 million followers.
Liu Yuxin: Liu Yuxin is a Chinese singer and dancer. She is a member of the Chinese girl group THE9. She is a leading influencer on iQIYI India with over 41 million followers.
Li Hongyi: Li Hongyi is a Chinese actor and singer. He is best known for his role in the 2017 drama “My True Friend”. He has over 14.5 million followers on iQIYI India.
Zhao Lusi: Zhao Lusi is a Chinese actress. She is known for her roles in various dramas and series, including “Oh My General” and “The Long Ballad”. She is a top influencer on iQIYI India, with over 12 million followers.
Yang Chaoyue: Yang Chaoyue is a Chinese popular actress and singer. She is a member of the girl group Rocket Girls 101 and has more than 12 million followers.
📅 Conclusion
The world is going digital, and the entertainment industry is no exception. The digital space is steadily expanding, with new platforms emerging and gaining traction.
iQIYI India is a new kid on the block that has grown tremendously in just over two years of operation.
Brands looking to keep up with the times should consider incorporating influencer marketing on iQIYI into their promotional strategies.
The pricing and fees outlined in this article should help brands establish a budget for partnerships with iQIYI influencers.
BaoLiba will continue to update iQIYI India influencer marketing trends and pricing. Be sure to follow us!