Facebook Influencer Collaboration Pricing in Japan 2025

Can I get a solid quote for a sponsored post and other marketing services from a Facebook influencer in Japan?

The true cost of Facebook influencer promotions in Japan isn’t as easy to quote as you’d think! Japanese influencers can charge a variety of rates depending on their following, niche and deliverables.

If you want to know exact prices and the latest pricing standards in 2025, here’s everything you need to know about collaborating with Japanese Facebook influencers.

🧮 Japanese Facebook Influencer Pricing in 2025

It’s hard to pinpoint the exact pricing for Facebook influencers in Japan because rates can vary drastically based on several factors such as influencer niche, platform engagement, reach and time demands.

However, based on several surveys and reports, Japanese Facebook influencers charge an average of ¥10,000-¥30,000 for a sponsored post in 2025.

Influencer collaboration prices in Japan can be negotiated, so it’s best to prepare your budget based on the average range to avoid sticker shock when influencers reveal what they charge.

📊 FB Influencer Rates by Follower Count

When quoting prices, Japanese influencers typically reference their follower count.

You generally get what you pay for when it comes to influencer marketing, so expect to pay more for influencers with sizable followings. You can see the average rates for each following tier below.

🏷️ Costs for Facebook Stories and Live Streams

Japanese influencers earn good money for Facebook story promotions and live streaming, charging between ¥20,000 and ¥50,000+ depending on their reach.

While one-off sponsored posts are the most common deliverable influencers provide, stories and live streams are also valuable marketing options that you should consider for maximum engagement.

🎥 FB Live Stream Rates

In 2025, you can expect to pay an average of ¥30,000-¥50,000 to Japanese influencers for a live stream.

🏷️ FB Story Rates

Japanese influencers tend to charge a flat ¥20,000 if you want them to share a sponsored story.

Japanese influencers can also accept free products instead of cash sponsorships, but this is usually only an option for small influencers starting out.

🎁 Costs of Free Products

If you want to send your products to Japanese influencers for free, not everyone will accept them.

In 2025, you can expect to pay an additional ¥5,000 if you want to guarantee that your product will be featured in an influencer’s post.

Some influencers will even charge more to leverage their influence when promoting your products.

🏅 What Types of Influencers are on Facebook?

Most influencers fall into one of three categories: nano, micro, mid, macro and mega.

• Nano influencers: 1K-5K followers
• Micro influencers: 5K-10K followers
• Mid influencers: 10K-50K followers
• Macro influencers: 50K-1M followers
• Mega influencers: 1M+ followers

Japanese Facebook influencers generally fit into the categories above, with most falling into the nano and micro influencer categories.

Traditional celebrity endorsements are still highly regarded in Japan, but many influencers are gaining ground over time, especially micro influencers.

Micro influencers typically have a focus on a niche topic and a close relationship with their followers, which results in more organic engagement.

For this reason, many brands are inclined to partner with them despite their smaller reach compared to larger influencers.

🎯 What Platforms do Japanese Influencers Use?

According to a survey by the Japan Advertising Agencies Association (JAAA), Facebook ranked among the top platforms where Japanese influencers found success.

• Facebook (81.4%)
• Instagram (74.1%)
• Twitter (63.7%)
• YouTube (30.4%)
• TikTok (6.4%)
• Other (4.7%)

In 2025, Facebook remains a key platform for Japanese influencer marketing.

While most Japanese consumers use social media, Facebook is the go-to for influencer endorsements among most demographics.

Facebook ranks higher than all other platforms for influencer marketing success, especially for older audiences.

🧓 Facebook is Popular Among Japanese Seniors

Japanese seniors love social media, especially Facebook! In fact, older adults make up a growing demographic of Japanese users, with many logging in daily.

Seniors constituted 14% of Japan’s Facebook audience in 2020, and this segment is expected to climb among Japan’s aging population.

With seniors constituting a lucrative demographic in Japan, brands can benefit from advertising their products and services through Facebook influencers who target older adults.

👦 Facebook is Popular Among Japanese Students

Japanese students love Facebook too! With many youngsters logging into Facebook daily, brands can’t ignore the potential of advertising through Facebook influencers who cater to this demographic.

In 2023, 69% of high school students reported that they use Facebook to connect with their peers, while 96% of university students use the platform regularly.

With so many young people on Facebook, you can’t ignore the potential of collaborating with Facebook influencers targeting the student demographic.

🎷 Who Are the Top Facebook Influencers in Japan?

According to social media statistics website StatSheep, Japanese jazz artist Hiromi Uehara (aka Hiromi) is the most followed Facebook influencer in Japan, boasting over 3 million followers.

With so many followers, she has a vast reach for marketing campaigns making her a popular choice among brands looking to work with influencers in Japan.

On StatSheep’s leaderboard, here is the list of the top influencers in Japan as of 2025.

1. Hiromi Uehara 3,820,000
2. Sumo 2,174,000
3. Manabe School (School of Management Study) 1,900,000
4. Yumichika Kogitsunemaru 1,694,000
5. Katsuhiro Otomo 1,500,000
6. Yoko Takahashi 1,500,000
7. Ayaka Hirahara 1,500,000
8. C.C. Lemon 1,500,000
9. Koji Tamaki 1,411,000
10. Hoshikuzu Telepath 1,324,000

Clearly, musicians and traditional celebrities dominate the leaderboard, but many more influencers from various niches deserve your attention.

Wherever you find influencers, remember that it’s not just about how many followers they have, it’s about their engagement!

Choose influencers whose followers actively engage with their content. Influencers with smaller yet more engaged followings can lead to better results than larger influencers whose audiences don’t pay attention to their posts.

🌎 How Do Influencer Marketing Agencies Work in Japan?

Japanese influencer marketing agencies can help you find the right Facebook influencers for your marketing campaigns.

Most agencies offer influencer search directories where you can search for influencers by category and contact them for collaboration offers.

When it comes to rates, influencer marketing agencies in Japan typically charge a service fee of 20% on top of the quoted price provided by influencers.

Most agencies also let brands contact influencers directly, giving you options on how to work with influencers.

🏢 Leading Influencer Marketing Agencies in Japan

If you’re looking for the best influencer marketing agencies in Japan that can help you find popular Facebook influencers, check out the top firms below.

1. Mikata: Mikata uses AI technology to create comprehensive strategies for influencer marketing success. With an industry-leading influencer search directory along with creative production and reporting services, brands can rely on Mikata for every step of their influencer marketing campaigns.

2. Branding Engineer: Tokyo-based Branding Engineer takes a data-driven approach to influencer marketing. This influencer marketing agency connects brands with popular influencers for marketing campaigns that drive results.

3. Nuri: Nuri connects brands with micro influencers who have a significant influence in their niche markets. Nuri’s database contains a long list of niche Japanese influencers from various backgrounds including fashion, beauty, health and wellness, entertainment and finance.

4. Cat’s Whiskers: Cat’s Whiskers specializes in influencer marketing, social media and PR. Based in Tokyo, this agency can help your brand grow awareness through popular influencers in Japan.

5. JaRVo: JaRVo is an influencer marketing agency that prides itself on having a group of influencer marketing specialists ready to help brands connect with influential social media superstars in Japan.

📬 How to Contact Influencers Directly

Japan influencer marketing agencies typically let you reach out to influencers directly.

If you want to contact Facebook influencers yourself for collaborations, you can follow the steps below.

1. Find Influencers: Use social media search engines to find influencers who cater to your niche. You can also use hashtag searches and location tags to find influencers in specific cities.

2. Check their Profiles: Make sure to check their Facebook profiles to see if they are open to doing promotions.

3. Send a DM: If you find someone who is a good fit for what you need, go ahead and send them a message to discuss the details.

4. Agree On Terms: Agree on the terms of engagement, deliverables, campaign deadlines, pricing, etc.

5. Pay Upfront: Some influencers may require upfront payment before they can promote your brand.

6. Evaluate Campaign Results: After the campaign is complete, remember to evaluate the results to see if you want to work with the influencer again.

💰 How Do Influencers Get Paid in Japan?

Cash payment is the most common form of payment that Japanese influencers accept for promotions.

However, some influencers have a specific payment method that they prefer. In Japan, the most popular payment methods include:

• PayPal
• Cryptocurrencies like Bitcoin
• Japan biz wallet

Please note that payment options can vary per influencer, so be sure to confirm with them how they get paid before the campaign starts.

❓ FAQs about Influencer Pricing in Japan

Here are some frequently asked questions and answers about influencer prices in Japan.

How much do Japanese Facebook influencers charge?

Japanese Facebook influencers charge an average of ¥10,000-¥30,000 for a sponsored post in 2025.

How much do influencers charge in Japan?

For one-off promotions, Japanese influencers generally quote a price based on their following. Micro influencers typically charge ¥10,000-¥30,000 for a sponsored post, while larger influencers charge more.

How much do Instagram influencers charge in Japan?

Instagram influencers in Japan quote a price based on their following, charging an average of ¥10,000-¥30,000 for a sponsored post in 2025.

How do I become a Facebook influencer in Japan?

If you want to become a Facebook influencer in Japan, you should find a niche that you are passionate about and start posting content. Once you have grown a following with good engagement, brands may reach out to you for influencer collaborations.

📈 Conclusion

It’s now clear that most Japanese influencers use Facebook and charge competitive rates.

A lot of variations exist when quoting prices for influencer promotions, but you can expect to pay around ¥10,000-¥30,000 for a sponsored post in 2025.

Collaboration costs can be negotiated, but it’s always best to prepare your budget ahead of time to avoid surprises!

If you want to know more about influencer marketing trends in Japan, please follow our blog for the latest insights!