Openrec Influencer Pricing in Japan, Explained for Indian Brands
Openrec is a live streaming service based in Japan. It’s popular among gamers and creators in the region, and many influencers use the platform to host their content.
With India’s gaming market projected to be the largest in the world by 2025, collaborating with Openrec influencers provides brands and advertising agencies in India with a unique opportunity to explore this untapped market.
If you’re considering influencer marketing strategies in Japan, we breakdown Openrec influencer pricing below.
đź’° How Much Do Openrec Influencers Cost to Collaborate With?
The average cost for an Openrec influencer in Japan is between INR 11,000 to INR 26,000 (JPY 18,000 to JPY 42,000) per hour. For a typical two-hour collaboration, expect to spend around INR 20,000 to INR 52,000 (JPY 33,000 to JPY 85,000).
The retail price for popular gaming influencers on Openrec can vary greatly, from as little as INR 3,000 (JPY 5,000) to as much as INR 1,00,000 (JPY 160,000) for more than two hours of streaming or promotional content.
To find affordable influencers on Openrec for your marketing campaigns, check out the full list of rates for the leading influencers on this platform.
Overview of Openrec Influencer Pricing in Japan (2025)
| Service Provided | Pricing Per Hour (INR) | Pricing Per Hour (JPY) |
|---|---|---|
| Paid Promotion | 11,000 - 26,000 | 18,000 - 42,000 |
| Paid Stream | 20,000 - 52,000 | 33,000 - 85,000 |
| Sponsored Content | 35,000 - 80,000 | 57,000 - 130,000 |
| Gaming Events | 30,000 - 60,000 | 50,000 - 100,000 |
| Paid Membership | 10,000 - 20,000 | 16,000 - 33,000 |
*Note: The rates above are average estimates based on our analysis of Japanese Openrec influencers.
Even with high-profile influencers, you’ll find that the rates are cheaper compared to some other platforms.
More Affordable Compared to Other Platforms
In India, the majority of comparable influencers on platforms such as Twitch and YouTube Game can cost anywhere from INR 20,000 to INR 80,000 (JPY 33,000 to JPY 130,000), according to the influencer marketing platform BaoLiba.
Hence, with an Openrec influencer, you’ll often save between 25% and 50% off the cost of a traditional influencer marketing campaign.
📊 What Determines an Openrec Influencer’s Rates?
While there are standard rates for collaborating with Openrec influencers in Japan, the pricing can vary depending on several factors. Here’s a breakdown of what influences an influencer’s rates.
1. Influencer’s Audience Size
Just like other influencers, the bigger the audience and following, the more an influencer can charge.
Openrec influencers are known for their niche audiences, and many of them have around 10,000 to 30,000 regular viewers per month.
In comparison, mainstream influencers on other platforms boast followers in the hundreds of thousands to millions.
As such, Openrec influencers tend to charge less, but still maintain a loyal fanbase. Brands can benefit from a more engaged audience.
2. Type of Content Offered
Openrec influencers offer various types of promotional content, which can influence their pricing.
Some influencers may offer a full-paid stream, where they dedicate a portion of their show to your brand, while others may provide a sponsored post.
Other examples of popular collaboration options include:
- Hosting an amped-up tournament with your brand sponsorship.
- Providing exclusive membership rates that feature your brand’s products or services.
Typically, more interactive services will cost more, whereas a simple mention of your brand or product in a stream will be cheaper.
3. Influencer’s Experience & Skills
Aside from audience size, an influencer’s reputation and experience can greatly impact their rate.
Influencers known for exceptional quality in their work, unique personalities, or expertise in their chosen niche can charge a premium.
Likewise, more experienced influencers who have a solid track record of successful brand collaborations can also command higher fees.
4. Type of Video Game Played
The type of video games an influencer plays can also affect pricing.
Openrec influencers playing mainstream and popular games tend to charge higher prices. These games typically have a bigger following, which results in higher viewer counts.
In contrast, influencers playing smaller or niche games might charge lower rates, but could provide more dedicated engagement from their audience.
5. Time Consumed Delivering Services
Some services can require more time than others.
For example, a paid stream may only require one or two hours for delivery, while a sponsorship for exclusive membership rates might require weeks of promotion.
As such, influencers can charge more for services that require a longer commitment or more effort to produce.
6. Brand Reputation
Lastly, an influencer’s pricing may depend on the reputation of your brand.
If you’re a well-known brand, it’s possible that an influencer will charge higher rates. Alternatively, if you’re a small or new company, you may be able to negotiate lower prices.
Generally, reputable brands are preferred because influencers typically want to align themselves with companies that are respected and known for quality.
🤝 How to Collaborate with Openrec Influencers
Collaborating with Openrec influencers follows a similar process as other platforms. Here’s how it typically works.
Step 1: Find Suitable Influencers
Use influencer marketing platforms to search for influencers that match your brand’s needs based on various filters.
Beyond pricing, search based on categories or interests, reach, engagement, and more.
Step 2: Reach Out
Once you’ve found the right influencers, reach out directly through their Openrec profiles or social media channels.
Make sure to provide details about your brand and the type of collaboration you’re interested in.
Step 3: Confirm the Details
Negotiate terms with the influencer, including the collaboration type, pricing, timeline, expectations, and deliverables.
Make sure to confirm all the details in writing before moving forward, specifying how and when the influencer will promote your brand.
Step 4: Payment
Once the details are confirmed, proceed with payment. There are various methods to go about this, including cryptocurrency.
Ensure you have clarity on payment terms to avoid any misunderstandings.
Step 5: Monitor Results
After the collaboration, track results to measure its effectiveness. This will help you evaluate the success of the campaign and inform future strategies.
âť— Is Hiring Openrec Influencers Worth It?
The average return on investment (ROI) for influencer marketing is $5.78 for every dollar spent. As such, investing in influencer marketing is worth it for brands, especially in a competitive market, where it’s crucial to stand out.
Openrec influencers can provide unique opportunities to reach niche and hard-to-reach audiences. Given that Japan is renowned for its premier gaming industry, it’s important for Indian brands to consider partnering with Openrec influencers.
Finding quality influencers can be time-consuming, but influencer marketing agencies can help streamline the process.
BaoLiba is the world’s largest influencer marketing platform, with over 150,000 influencers across 100 countries, including Japan.
We help brands connect with quality influencers that match your campaign goals, style, and budget. You can also find influencers on BaoLiba that accept cryptocurrency payments.
Conclusion
Influencer marketing continues to be one of the most effective ways to reach and engage audiences. Openrec influencers provide Indian brands with a unique opportunity to target the burgeoning Japanese market.
With competitive pricing and effective strategies, collaborating with Openrec influencers will enable brands to gain a foothold in this lucrative region.
For expert help with finding top influencers, getting started with BaoLiba is free. Sign up today to get started!
BaoLiba will continuously update Japan influencer marketing trends. Stay tuned!