Payment rates of Japanese Twitch influencers for brand partnerships in 2025
When India brands discuss influencer marketing partnerships with Japanese Twitch streamers in 2025, those deals will likely cost no less than ₹65,000-INR plus perks like free game copies or exclusive merchandise.
🤑 Twitch influencers charge from ₹65,000-INR to ₹1,30,000-INR per hour
In 2025, Japanese Twitch influencers will ask brands to pay hourly rates ranging from ₹65,000-INR to ₹1,30,000-INR.
For competitive games like Fortnite and Apex Legends, Japanese influencers will charge brands up to ₹1,30,000-INR.
For streaming and gaming gear, they will ask less, ranging from ₹65,000-INR to ₹1,00,000-INR.
🎮 Japanese Twitch influencers only
Brands that want to market goods designed for gamers through Twitch influencer marketing must work strictly with Japanese Twitch streamers.
In 2025, Indian brands can only expect to collaborate with Japanese Twitch streamers, as the Japanese market is almost completely dominated by Twitch, according to a 2023 report by Statista.
YouTube, which is the largest gaming live streaming platform globally, only ranks third in Japan, where Niconico took second place.
Furthermore, since Twitch only features Japanese content for live streamers, Japan is considered the birthplace of Twitch streaming.
🧑💻 Twitch influencers offer various marketing services
Japanese Twitch influencers can provide brands a variety of marketing services that can help them achieve their business goals.
Brands can collaborate with Japanese Twitch influencers to obtain the following marketing services:
- 🎮 Game live streams
Japanese Twitch influencers can stream various genres of games on their channels, including adventure, fighting, role-playing, and shooter games.
Brands can promote their goods by supplying the popular equipment, and they will likely see good sales figures.
Brands can also pay Japanese Twitch influencers to stream their game titles.
The influencer must first receive the consent of their audience and promote to them the impending stream of the brand’s game title, called a pre-promotion.
They can then go live with the game and showcase its product features and benefits.
- 📦 Unboxings
Japanese Twitch influencers can create unboxing content during their live streams.
They can show their audience the packaging and contents of the brand’s products, praising their product quality and appearance.
- 🕹️ Playthroughs
Twitch influencers can also showcase the products in playthrough segments of their live streams.
Brands can pay Japanese Twitch influencers to demonstrate their products in action while providing helpful commentary.
- 🗣️ Product endorsements
Japanese Twitch influencers can share their opinions of various merchandise from brands.
These product endorsements can assure potential buyers of their quality and usefulness, resulting in higher conversion rates.
- 🎤 Interviews
Brands can collaborate with Japanese Twitch influencers by having them interview their people, such as their CEO or brand ambassador.
This marketing tactic can help brands humanize their businesses and increase consumer trust.
💰 Perks are often priced higher than cash fees
In 2025, while the average cash fees for Japanese Twitch influencers will range from ₹65,000-INR to ₹1,30,000-INR, perks brands provide will usually be valued higher.
🎮 Video games
The average prices for video games will cost brands much less than what they will pay Japanese Twitch influencers to promote them.
Video games will be valued around ₹5,000-INR each, so supplying popular game titles for several influencers can be a great investment. Also, if a game title is still new, it may be valued more.
🎤 Game merchandise
Merchandise from popular game franchises can also help brands win over Japanese Twitch influencers.
Japanese Twitch influencers will value popular game merchandise more than video games.
Brands will need to provide merchandise worth around ₹7,500-INR each to get recognized.
👀 Most popular Twitch streamers in Japan
The following are the most popular Japanese Twitch streamers who brands can collaborate with to ensure successful marketing campaigns.
1. 【たぬかな】Tanukana
- Total followers: 1.8 million
- Total live stream views: 38.3 million
- Main game: Apex Legends
- Collaborate price: ₹1,30,000-INR per hour
Tanukana is a popular female Japanese Twitch streamer who is known for her skill in playing the FPS game, Apex Legends.
Apex Legends is a free-to-play battle royale game developed by Respawn Entertainment and published by Electronic Arts.
2. Crazyracoon Jett
- Total followers: 1 million
- Total live stream views: 36.3 million
- Main game: Apex Legends
- Collaborate price: ₹1,30,000-INR per hour
Jett of Crazyracoon is another top Japanese Twitch streamer who specializes in playing Apex Legends.
Jett was a member of the Crazyracoon Apex Legends team before she started streaming full-time.
3. Hoshikawa Sara
- Total followers: 800,000
- Total live stream views: 22.4 million
- Main game: Project Winter
- Collaborate price: ₹1,00,000-INR per hour
Hoshikawa Sara is a popular VTuber and video game commentator who has built a large following on Twitch.
She is well-known for her engaging personality and entertaining content.
4. Riddle Mondo
- Total followers: 614,000
- Total live stream views: 25.4 million
- Main game: Apex Legends
- Collaborate price: ₹1,00,000-INR per hour
Riddle Mondo is another member of the Riddle gaming esports organization.
Riddle Mondo specializes in first-person shooter games and has made a name for himself on Twitch.
5. でびでび・でびる【デビ】DebiDokoDebiru
- Total followers: 298,000
- Total live stream views: 14.5 million
- Main game: FPS games
- Collaborate price: ₹1,00,000-INR per hour
DebiDokoDebiru is a female Japanese VTuber and social media influencer known for playing FPS games.
She is also known for her cute voice and charming looks.
6. るしあ【ホロライブ】Luna Kakyoin
- Total followers: 292,000
- Total live stream views: 18.6 million
- Main game: Valorant
- Collaborate price: ₹1,00,000-INR per hour
Luna Kakyoin is another popular female VTuber from Japan who plays various types of games.
She is known for her sweet and pleasant personality.
7. Naoto
- Total followers: 269,000
- Total live stream views: 13.5 million
- Main game: Fortnite
- Collaborate price: ₹1,00,000-INR per hour
Naoto is a well-known Japanese Twitch streamer who specializes in Fortnite.
He is also a member of the G-LAB esports organization, where he appears as a full-time streamer.
8. 甲賀流忍者ねこたま S
- Total followers: 235,000
- Total live stream views: 2.8 million
- Main game: FPS games
- Collaborate price: ₹65,000-INR per hour
S is the founder of the innovative virtual entertainment ninja company, Kogaryu Ninja Cats.
S lives up to his company’s Ninja reputation for being stealthy, entertaining, and dangerous.
9. しんらい【プロデューサー】Shinrai
- Total followers: 232,000
- Total live stream views: 4.2 million
- Main game: FPS games
- Collaborate price: ₹65,000-INR per hour
Shinrai is another member of the Kogaryu Ninja Cats who is a game producer on Twitch.
He is known for his keen eye for talent and tech.
10. みくろみ Mikuromi
- Total followers: 204,000
- Total live stream views: 6.6 million
- Main game: FPS games
- Collaborate price: ₹65,000-INR per hour
Mikuromi is a Japanese Twitch streamer and virtual singer.
Mikuromi is also another member of Kogaryu Ninja Cats.
🏦 How brands can collaborate with Twitch influencers
Brands can collaborate with Japanese Twitch influencers through influencer marketing platforms.
These platforms help brands find the right influencers for their campaigns and simplify the collaboration process.
📈 Benefits of using influencer marketing platforms
Influencer marketing platforms can help brands save time and resources when working with Twitch influencers.
Brands can focus on their core business activities while the platform handles the influencer collaboration process.
💻 Recommended influencer marketing platform for Twitch influencer collaborations
Baoliba is an influencer marketing platform that has been proven to be effective.
They have helped several brands find the right Twitch influencers for their campaigns, and they can do the same for you.
Brands can visit Baoliba’s official website to learn more about their services.
⚠️ Conclusion
While Twitch influencer marketing collaborations will cost brands ₹65,000-INR to ₹1,30,000-INR per hour in 2025, the results will be worth it.
Brands can expect a high return on investment when they work with top Japanese Twitch influencers and take advantage of their large audiences.