How Much Japanese YouTube Influencers Charge for Promotion?
The world has shrunk to the size of a smartphone, but when it comes to advertising, distance remains a serious problem. How do you approach an influencer that speaks a different language and lives on a different continent? YouTube is changing the advertising game by showing us that we can connect through our screens.
YouTube influencers are becoming increasingly popular in Japan, and more brands are looking to engage with them for effective marketing strategies. However, many brands wonder how much Japanese YouTubers really charge for influencer marketing.
According to our research, the average YouTube influencer marketing pricing in Japan in 2025 is $2041.00, although this price can range from $342.00 to $7000.00 based on the influencerโs niche, audience, and engagement rate.
Letโs take a deep dive into influencer pricing in Japan and learn everything you need to know about YouTube marketing pricing for influencers in Japan.
๐บ Japanese YouTube Influencer Pricing by Collaboration Type
The type of collaboration an influencer offers will also affect their rates. A dedicated video or a shoutout to a product will cost very different amounts.
In the following table, we break down the average pricing for each type of collaboration that a YouTube influencer in Japan has to offer:
| Collaboration Type | Average Pricing (USD) |
|---|---|
| Dedicated Video | $2361.00 |
| Shoutout | $1570.00 |
| Video Reviews | $1538.00 |
| Product Placement | $1250.00 |
| Sponsored Content | $903.00 |
| Affiliate Marketing | $763.00 |
| Sponsored Social Media Posts | $700.00 |
| PR Packages | $600.00 |
๐ How Engagement Affects Japanese YouTube Influencer Rates
For YouTube influencer marketing pricing, engagement rate is everything. An influencer can have millions of followers, but if none of them are interacting with their content, they will not be able to drive sales.
The table below illustrates the difference in pricing for influencers based on their engagement rates:
| Engagement Rate | Average Pricing (USD) |
|---|---|
| 5% - 10% | $8000.00 |
| 2% - 3% | $4000.00 |
| 1% - 1.5% | $2000.00 |
| 0.5% - 0.9% | $1000.00 |
| 0.1% - 0.4% | $546.00 |
When looking at influencer pricing in Japan, it is clear that advertising through influencers is much more affordable than traditional media promotions.
๐ฌ How Do Japanese Brands Approach YouTube Influencer Marketing?
YouTube influencer marketing in Japan is trending and has recently become one of the most effective online marketing strategies in the country.
Japanese advertisers primarily use in-house teams for selecting influencers. Although most brands report using influencer marketing, few have formalized the process.
In our survey, most respondents stated that they would like to learn more about influencer marketing processes and develop strategies tailored to their needs. This presents a unique opportunity for influencer marketing platforms to enter the Japanese market.
๐น How Do Japanese YouTube Influencer Rates Compare to Other Markets?
When it comes to influencer pricing, Japan ranks among the highest-priced markets.
| Region | Average YouTube Influencer Pricing (USD) |
|---|---|
| Latin America | $1878.00 |
| Western Europe | $1880.00 |
| Eastern Europe | $1836.00 |
| Middle East | $1931.00 |
| Africa | $1821.00 |
| Asia-Pacific | $1868.00 |
| North America | $1899.00 |
| Japan | $2041.00 |
๐ค How Do Japanese YouTube Influencer Marketing Rates Compare to Other Formats?
Since influencer marketing is a form of advertisement, it is interesting to compare influencer rates to the cost of other types of media promotions.
| Promotion Type | Average Pricing (USD) |
|---|---|
| YouTube Influencer Marketing | $2041.00 |
| TV Commercial | $6030.00 |
| Newspaper Advertisement | $4460.00 |
| Magazine Advertisement | $3680.00 |
| Radio Advertisement | $2150.00 |
| SEO | $1370.00 |
| Google Ads | $1338.00 |
YouTube influencer marketing is not only more affordable than traditional media, but it also drives more sales.
๐ Who Are the Most Popular YouTube Influencers in Japan?
When it comes to influencer marketing in Japan, there are many different types of influencers with different niches.
Some of the most popular Japanese YouTube influencers include:
- Kazu Channel โ 6.95 million subscribers. Kazu is known for his amusing mukbangs and food challenges.
- Hikakin TV โ 3.97 million subscribers. Hikakin is a celebrity and one of the most well-known YouTube influencers in Japan.
- Miyashita Channel โ 3.34 million subscribers. Miyashita is another mukbang and eating challenge influencer.
- Ninoโs Home โ 1.93 million subscribers. Ninoโs channel features home cooking videos & recipes.
- Yayajona โ 1.10 million subscribers. Yayajona is a famous duo that provides commentary on current events and trending topics.
๐ What Are the Best Tools for YouTube Influencer Analytics in Japan?
When it comes to influencer marketing, analytics is everything.
When looking for influencers to work with, brands need to be able to see data like engagement rates, audience demographics, and performance metrics.
Here are some of the best tools to help brands access influencer analytics in Japan:
| Tool | Description |
|---|---|
| Find Your Influence | An influencer marketing platform that connects brands to influencers for campaigns. |
| Seekr | Seekr allows brands to search, filter, and analyze influencers across multiple social media platforms. |
| Social Blade | A comprehensive social media analytics platform that tracks influencers across multiple platforms. |
| HypeAuditor | A leading software tool for influencer analytics and social media audits. |
| Tubefilter | Tubefilter is a well-known media company that tracks the latest news updates from the YouTube influencer space. |
๐ข How to Find Japanese YouTubers for Marketing Collaborations
Finding influencers for marketing campaigns is half the battle for brands.
Traditionally, hiring an influencer would require tedious time-consuming research. But now with influencer marketing platforms, finding influencers is easier than ever.
Here are some of the best influencer marketing platforms for brands looking to hire Japanese YouTubers in 2025:
| Platform | Description |
|---|---|
| BaoLiba | A leading global influencer marketing platform that connects brands to influencers. |
| PRtimes | A media company that provides press release posting and publicity. |
| Bazzle | A Japanese influencer marketing agency that specializes in beauty and cosmetics. |
| Grape | A Japanese influencer agency that works with micro-influencers. |
| Kawaii Talent | A talent management and influencer marketing agency that specializes in female influencers. |
โ How to Get Started with Japanese YouTube Influencer Marketing
YouTube influencer marketing is a powerful advertising tool that can help brands to engage their target audiences.
If youโre looking to get started with YouTube influencer marketing in Japan, here are five easy steps to help you get started:
- Define Your Goals: The first step to getting started with influencer marketing is to define your objectives.
- Determine Your Budget: Setting a budget will help to guide your search for influencers that are within your price range.
- Find Your Influencers: Use an influencer marketing platform to find the best influencers for your needs.
- Reach Out: Once you have your influencers picked out, reach out to them for collaboration.
- Track Your Results: Track your results, analyze your data, and refine your strategy to improve for next time.
โ Conclusion
With the world becoming smaller in an online sense, influencer marketing is only going to become more popular.
YouTube influencer marketing rates in Japan are competitive and relatively affordable compared to traditional media promotions.
If youโre looking to engage your target audience in Japan, reaching out to YouTube influencers is a reliable strategy that will help your brand to achieve its goals.
At BaoLiba, we help brands connect with YouTube influencers in Japan and across the globe, so donโt forget to reach out if you need our help!