How Much Korean Brunch Influencers Charge for Collaborations in 2025?
Collaborating with influencers can bring significant returns for brands, and it is no longer limited to the West. Going out for brunch has become a popular activity among the youth of South Korea, and various influencers online have developed a following based on this.
When it comes to promoting meal packages, brunch influencers focus on what their niche is known for—taking aesthetically appealing pictures of the food they consume as well as the ambiance around them. In 2025, Korean brunch influencers charge an average of ₹7,590 for a single post, and fees can vary based on follower count.
Korean Brunch Influencers Promote Food in Style
Brunch influencers in South Korea are social media users who take pictures of their brunch meals and share them on their feeds. This trend began after the K-drama “My Love from the Star” made brunch popular among young adults in Korea, leading many restaurants to begin serving brunch.
Of course, brunch is not limited to Korea. Your average brunch-loving city dweller will find a similar global phenomenon taking place. As such, many brunch restaurants have begun to partner with influencers to help promote their menu items and restaurant locations.
A restaurant may choose to partner with a brunch influencer to create buzz around their menu; brunch influencers can take photos of the food they eat and share them online with their followers, who could likely be part of the restaurant’s target demographic. As Korea is one of the most influential countries in digital marketing, brands hoping to reach younger audiences in India may consider partnering with Korean brunch influencers.
💡 How Much Do Korea’s Brunch Influencers Charge?
In 2025, Korean brunch influencers charge an average of ₹7,590 for a single Instagram post. The average fee can vary based on the follower count of brunch influencers.
Here’s a breakdown of the average fees charged by brunch influencers in Korea in 2025 based on follower count:
- 1,000-10,000 followers: ₹1,183
- 10,000–50,000 followers: ₹2,970
- 50,000–100,000 followers: ₹4,248
- 100,000 and more followers: ₹12,278
🎯 Brands Targeting Young Adults in India Can Work with Korean Influencers Tastao, a food delivery app based in India, promotes its offerings through restaurants that deliver Korean barbecue. In its promotional images, the company often shares photos of Korean students enjoying its meals.
If Tastao were to run a campaign promoting its Korean barbecue, they would benefit from hiring a Korean brunch influencer to showcase their food. Though Tastao is aimed at the Indian market, the advertising campaign will revolve around how Korean locals enjoy the company’s offerings.
📢 Top Korean brunch influencers to work with in 2025
Korean brunch influencers have built their brand on how they present their meals, and many have created a diverse portfolio to showcase their photography skills.
Here are a few of the top brunch influencers in Korea to work with in 2025:
@daisymom_m
Daisy is a brunch influencer based in Korea who highlights the meals of her family on her Instagram. Daisy has 157,000 followers on the platform and charges around ₹9,924 for a single post.
@thelittlechun
Little Chun is known for her colorful and aesthetically pleasing brunch. Chun has 90,000 followers on Instagram and charges an average fee of ₹4,824 per post.
@ssooni.b
Sooni B is a Korean-based brunch influencer known for how she plates her meals. Soon has 51,000 followers and charges an average of ₹4,248 per post.
@s0224s
Soo is a brunch influencer who focuses on sharing her meals and restaurants with her 32,000 followers on Instagram. She charges an average fee of ₹3,573 per post.
📊 Korean Brunch Influencers Are Trending in India
Korean brunch influencers have begun trending in India, based on a 2023 study by the social media marketing company Zima Media. The study found that interest in Korean brunch influencers is projected to rise by 90% over the next five years as they create long-lasting digital footprints online.
Zima Media’s study focused on India’s population of 1.4 billion people and how they consume digital marketing online. The study also found that K-beauty influencers are also trending in India, with similar projections for their growth.
“Currently, K-beauty influencers see an average of 79,500 searches per month in India. However, this number is projected to rise to 150,000 searches per month in 2028. The same can be said for Korean brunch influencers. Right now, they tally up to 18,100 searches a month, but this small number is projected to increase to 70,000 searches monthly in 2028.
As digital footprints are long-lasting, brands looking to grow their presence in India should begin implementing K-beauty and Korean brunch influencers into their digital marketing strategies now,” Zima Media stated.
Zima Media’s study analyzed Google Trends data to support its claims. Google Trends is a digital marketing tool that focuses on how often keywords are searched on Google and the locations of each search.
❗ Payments Made in Cryptocurrency Are Preferred
India has yet to make cryptocurrency a legal tender, but that hasn’t stopped the use of virtual coins in various industries. Cryptocurrency is popular among the youth of India as financial markets become more unstable.
In 2025, payments made in cryptocurrency will become the norm in India as cashless transactions will dominate the country’s economic landscape. According to an analysis done by BMC, cryptocurrency will record a CAGR of 50.8% in India, and 85% of Indian youth will prefer to make payments online in cryptocurrency.
Influencer marketing agencies will champion the use of cryptocurrency payments for influencer collaborations as cashless transactions become mainstream.
Crypto payments are already used by many influencer marketing agencies in India. For instance, 2023 saw Digital Marketing 101, a digital marketing agency based in India, announce that they would be using cryptocurrency payments in their influencer marketing campaigns. The agency made the announcement on their website.
“Digital Marketing 101 is proud to announce that we will now be sending payments to our influencers in cryptocurrency. The purpose of this move is to protect influencers from unstable currencies during these uncertain times. Furthermore, most influencers in India are millennials, who are more receptive to emerging technologies. Rather than wait for crypto payments to take hold in India, we’ve decided to get ahead of the competition and begin now,” the agency stated.
As more Indian influencer marketing agencies adopt the use of cryptocurrency for payments, they will also begin incorporating Korean brunch influencers into their marketing campaigns.
🛑 Going Beyond Brunch
Korean brunch influencers appeal to many brands looking to market their products and services to young adults. Their laidback, fun lifestyles resonate with many brands and have become a part of their digital marketing toolkit.
As the influencer marketing industry continues to evolve, Korean brunch influencers will continue to be an integral part of marketing efforts aimed at young adults.