How Much Do Korean TikTok Influencers Charge for Promotions?

The international influencer marketing industry expects to reach $21.1 billion in 2025, and the Korean market is no exception.

As of 2023, South Korea has a TikTok penetration rate of 14.7% which is equivalent to 8 million users. As the platform continues to grow, so does the influence of its local content creators.

In this article, we’ll discuss the factors affecting how much influencers charge for promotions on TikTok, as well as the average rates you can expect to pay to Korean TikTok influencers for paid promotions.

💵 How Much Do Korean TikTokers Charge for Promotions?

The average cost of sponsored content for a Korean TikTok influencer is between 500,000 to 800,000 KRW ($400 to $600) per post.

This figure is based on influencer marketing agencies operating in South Korea, where they scout local creators for brands looking to market their products.

👥 Factors Affecting Pricing

Depending on the type of collaboration you seek, pricing can vary.

Korean TikTok influencers charge based on various factors including:

• Follower Count: Influencers with a larger following can charge more.
• Engagement Rate: The rate at which followers interact with their content.
• Content Type: Different formats (e.g. dance, comedy, vlogs) may have different rates.
• Brand Reputation: Well-known brands may negotiate better rates.
• Campaign Duration: Long-term collaborations could have a different pricing structure.

📊 Payment Structures

The payment structure for sponsored posts on TikTok can also differ based on the agreement between the creator and the brand.

Korean content creators can accept payment in the following forms:

• Cash: Traditional method, popular with most influencers.
• Product Gifts: Common with micro-influencers who want free products.
• Affiliate Links: Influencers earn a commission for every sale made through their link.

📍 Collaboration Methods

When partnering with influencers for marketing campaigns, there are multiple ways to collaborate. TikTok influencers in Korea typically engage in the following types of collaborations:

1. Sponsored Posts: Influencers create content featuring the brand or product.
2. Challenges: Creators participate in or create a challenge promoting a brand.
3. Live Streams: Hosting live sessions to promote products in real-time.
4. Account Takeovers: Influencers take charge of the brand’s account for a day.
5. Duets: Collaborating on content using TikTok’s duet feature.

Korean TikTok influencers usually engage in sponsored posts where they create content showcasing your products or participating in challenges that promote your brand.

In some cases, they may even collaborate with fellow creators to create user-generated content (UGC) that can be shared on their accounts as well as yours.

💻 How to Find Korean TikTok Influencers for Your Brand

To find the right TikTok influencer for your brand, you can follow either of the methods below.

1. Use a TikTok Influencer Marketing Platform

Using a dedicated influencer marketing platform will save you time and effort. Instead of manually reaching out to every influencer, you can use a marketplace where you can browse local creators and filter them based on your preferred criteria.

Platforms to Explore:

• Baoliba: This platform works with influencers across 100 countries and has a solid presence in South Korea.
• Upfluence: A powerful influencer marketing tool that connects brands with influencers.
• Heepsy: Offers a database of influencers with powerful search filters.

2. Search for Influencers Manually on TikTok

If you prefer a more hands-on approach, you can search for influencers manually.

You can follow these steps to find Korean TikTok influencers:

• Search for trending hashtags related to your niche.
• Check who’s posting the most popular videos.
• Go through their follower count and engagement rates.
• Once you find potential candidates, note down their TikTok usernames so you can reach out to them later.

📅 How to Reach Out to Korean TikTok Influencers

When reaching out to Korean TikTok influencers, remember that the majority of these content creators prefer to communicate in English.

Below are the preferred communication channels and tips to get a response.

💬 Preferred Communication Channels

Korean TikTok influencers usually prefer reaching out via their:

• Email: Most creators will include a business email for inquiries.
• Instagram: The social media platform influencers use the most.

✉️ Tips for Reaching Out

Here are some tips to keep in mind when reaching out to Korean TikTok influencers:

• Personalize Your Message: Avoid sending generic messages.
• Be Clear and Concise: Provide essential information without overwhelming them with details.
• Explain Your Proposal: State your objectives and why you chose them.
• Specify Your Budget: Indicate your budget range for the collaboration.
• Include Call to Action: Encourage them to reply or ask questions.

🤖 Benefits of Hiring a TikTok Influencer Marketing Agency

While seeking out and reaching out to influencers manually can be rewarding, it can also be time-consuming and overwhelming.

If you have a large budget for influencer marketing, you should consider using an agency.

Here are some reasons to hire a Korean TikTok influencer marketing agency:

• Saves Time: They handle all aspects of campaigns, allowing you to focus on your core business.
• Expertise: Agencies understand the nuances of influencer marketing.
• Access to a Network: They have established relationships with influencers.
• Reporting and Analytics: Agencies provide detailed reports on campaign performance.
• Negotiation Power: Skilled at negotiating better rates and terms.

🤔 Conclusion

When engaging with Korean TikTok influencers for paid promotions, expect to pay them a fair price based on various factors.

Using influencer marketing platforms can help you select creators that best fit your brand and budget. If you need help organizing your campaign, hiring a professional influencer marketing agency will save time and resources.