What Are MThai Influencer Marketing Pricing Standards?
Despite their high engagement rates, MThai influencers charge less to collaborate compared to influencers from other platforms.
Creatively, they tend to offer high-quality long-form content that helps brands convey meaningful stories without losing sight of their main message.
Because of this and other virtues, targeting MThai influencers to collaborate with is often a smart decision for businesses operating in Thailand’s fast-growing online advertising space.
Understanding MThai influencer marketing pricing standards will help you create a realistic marketing budget for your next marketing campaign.
📈 MThai Influencer Marketing Pricing Standards
The pricing standards of MThai influencers vary based on a number of factors that range from their follower count to the length of the content they produce for brands.
💻 MThai Influencer Marketing Pricing Table
The following is an approximate MThai influencer marketing pricing table that represents the minimum and maximum costs that influencers charge based on their following.
| Follower Range | Minimum Pricing | Maximum Pricing |
|---|---|---|
| 1,000-5,000 | ₹500 | ₹3,700 |
| 5,000-10,000 | ₹1,000 | ₹5,700 |
| 10,000-50,000 | ₹3,000 | ₹11,800 |
| 50,000-100,000 | ₹5,000 | ₹23,600 |
| 100,000-300,000 | ₹6,000 | ₹44,700 |
| 300,000-500,000 | ₹10,000 | ₹70,800 |
| 500,000-1M | ₹15,000 | ₹1,12,300 |
| 1M and above | ₹30,000 | ₹2,31,900 |
📃 Notes
- The prices in the table above have been approximated from their original currency, Thai Baht (THB).
- MThai influencers can charge more or less than the amount shown on the table depending on how they perceive their value and worth.
📢 Factors that Influence MThai Influencer Pricing
MThai influencers take a number of factors into consideration before they set a specific price for a brand collaboration. Below are a few:
- Content Type: Live broadcast content or long videos will command a higher price than a simple post.
- Brand Type: Some MThai influencers are very selective about the brands they work with, especially based on the reputation and values of the brand.
- Exclusivity: Influencers who agree to work exclusively with a single brand protect that brand’s interests. They tend to charge more than those who allow multiple brands in the same niche to collaborate with them.
- Contract Duration: Influencers may charge more for a long-term contract than they would charge for a one-off collaboration.
💵 Tips on How to Budget for MThai Influencer Marketing Pricing
Collaborating with MThai influencers to promote your brand can be a very effective marketing strategy in Thailand.
However, budgeting for influencer marketing expenses can be quite challenging for many businesses.
Below are a few budgeting tips to help you account for MThai influencer marketing pricing:
- Determine Your Goals: It’s easier to budget for MThai influencer marketing expenses when you are clear about what you want to achieve. For example, do you want to generate more leads for your business?
- Calculate Your Resources: You should have a good idea of the resources (both financial and human) available to you before attempting to create a budget for MThai influencer marketing.
- Estimate Influencer Marketing Spend: MThai influencer pricing standards usually vary based on several factors. As such, consider researching how much it generally costs to hire influencers to avoid under-budgeting your next marketing campaign.
- Create a Contingency Fund: Always factor in the unexpected when creating a budget for marketing campaigns. Don’t get caught flat-footed when things don’t go exactly as planned.
📌 Conclusion
MThai influencers generally charge less than influencers from other platforms, yet they can provide high-quality long-form content that helps brands tell meaningful stories.
Understanding MThai influencer marketing pricing standards will help you budget effectively for your next marketing campaign.
Your next marketing campaign could be an MThai influencer collaboration, so why not start planning your budget today?