Pantip Blogger Promotion Pricing in Thailand: What Indian Brands Should Know
When brands look for influencer marketing avenues in Thailand, they should not overlook one of the most popular forums in the country: Pantip. When it comes to reviews, testimonials, marketing, and even direct transactions of products and services, it is the go-to source for many Thai consumers.
This article will help Indian brands—who see this prominent forum as a great option for collaborations with Thai influencers—understand how much these influencers charge for their work.
💲 How Much Do Influencers Charge on Pantip?
While the Pantip forum has no official rules or guidelines regarding advertising and promotions, according to a survey conducted by Pantip users, the rough estimate of how much a typical influencer would charge for a single thread is around 100 to 10,000 baht.
💻 How Much Do Influencers Charge on Pantip?
According to a survey conducted by Pantip users, the rough estimate of how much a typical influencer would charge for a single thread is around 100 to 10,000 baht.
According to some estimates, the average rate charged for a thread on Pantip can be established as follows:
Up to 1,000 baht: Standard users with low influence
1,000 – 2,000 baht: Mid-level users with some influence
2,000 – 5,000 baht: Senior users with significant influence and a large following
5,000 – 10,000 baht: Expert users that are highly regarded in their field
⚖️ Advertising Rules and Regulations on Pantip
Because Pantip lacks regulations on advertising and promotions, Thai influencers make promotions very subtle in a way that feels natural and organic.
They abide by the site’s rules by not posting threads that seem too advertorial in tone. For example, they can’t post about a product or service that is blatantly promotional or that features a call-to-action link.
Brands and influencers can agree on how to portray the product or service in a review. But, the influencer will have more creative freedom in bringing authenticity to their promotions.
The threads will often end up as informal testimonials and light reviews rather than direct commercials. This is where the relatability comes in.
This organic quality makes this avenue for influencer marketing more attractive to audiences that look for trustworthy opinions when deciding which item to buy.
💳 Methods of Payment on Pantip
Pantip has its own payment service through which influencers can receive their payments. Shippers and sellers can also use this service for their transactions.
Using the “Pantip Wallet” service makes transactions easy because it can connect to a Thai bank account or a payment service like LINE Pay.
Once the payment is made, the influencer can then fulfill their end of the bargain. They can post the promotional thread for the product or service being marketed.
The influencer will also need to maintain a good standing with Pantip’s rules and regulations. If they are warned or banned for repeatedly violating these rules, they would not receive payments for their work.
✍🏻 Conclusion
Since Pantip is one of the most trusted forums in Thailand for consumers to post and view testimonials and reviews, brands should seek to collaborate with influencers there.
Influencers in Thailand charge varying rates for promotional posts on Pantip, allowing for flexibility depending on what the brand can afford.
Brands also don’t have to worry about the integrity of their promotions. The combination of Pantip’s user rules and the influencers’ focus on creating authentic content helps maintain trust among Thai consumers.
Indian brands seeking to market products and services in Thailand should look into this influential forum and consider using it for their influencer marketing efforts.