A Breakdown of Sanook Influencer Collaboration Rates in Thailand
If you are an influencer in India, you are probably confident in the competitive pricing of your influencer marketing collaborations across multiple social platforms.
But if you are an Indian marketing executive seeking influencer collaboration in Thailand on a platform like Sanook, you are in for a surprise.
Thai influencers on Sanook charge often less than half what Indian influencers would expect for similar collaborations.
While the prices may be lower than you are used to, that doesn’t mean that Thai influencers are any less skilled at what they do.
In this article, I will help you navigate the nuances of influencer collaboration rates on Thai platforms like Sanook, as well as give you tips on how to create profitable influencer marketing partnerships there.
๐ต Pricing Strategy
A study conducted in China found that 82% of influencers are willing to lower their price when working with a foreign brand.
While this finding may not be true for all Asia-Pacific influencers, the pricing for influencer collaborations in Thailand is generally more attractive for foreign brands, as evidenced by the ease at which most Thai influencers will negotiate their rates.
๐ฃ๏ธ Influencer Rates
The rates that influencers charge vary depending on various factors, including follower counts, engagement rates, content types, and target markets.
For Sanook influencers, the typical rates are as follows:
Sanook Micro-influencer (1-10K followers): โน2,000 to โน5,000 per post.
Sanook Mid-tier influencer (10K-100K followers): โน15,000 to โน30,000 per post.
Sanook Macro-influencer (100K+ followers): โน60,000 to โน100,000 per post.
These prices are well below what similar Indian influencers would charge.
๐ Collab Types
The specific type of collaboration also plays a large role in influencer pricing on platforms like Sanook.
Post only: The influencer will charge less for a single post than they would for a full campaign or multi-post collaboration. Expect to pay around 25% less for this type of post.
Story only: If the influencer has a large following on their social stories, they may charge a premium for this type of post. Expect to pay around 15% more for a story-only collaboration.
Campaign: This is a full-blown influencer campaign, and rates will depend largely on the type of content produced, as well as deliverables.
๐ณ Payment Methods
Thai influencers tend to be more open to various payment methods than their Indian counterparts.
Direct payments: Thai influencers tend to charge around 15% less when working with a foreign brand that can pay them directly without the use of an influencer marketing platform.
Platforms: If influencers cannot accept direct payments, they often use popular platforms as a middleman.
Some of the most popular payment platforms among Thai influencers include:
- PayPal
- TransferWise
- Western Union
While these platforms are common in India as well, influencers from India may insist on being paid directly.
๐ฑ Local Preferences
While your Indian marketing team may decide to work with local Thai influencers on Sanook, be sure to remember that not all social platforms are equal in Thailand.
Sanook is one of Thailand’s most popular websites, making it a great platform for local influencers looking to reach those domestically.
However, consider that most of the world’s major social media platforms are also very popular in Thailand as well.
Thai influencers are also active on international platforms such as Facebook, Instagram, and TikTok, which has grown to be one of the top social platforms in Thailand.
Depending on your campaign goals, it may sometimes be more effective to engage with influencers from Thailand on international social media platforms as opposed to local sites.
๐ Search Engines
Bangkok is the second most-searched location worldwide for influencer marketing.
Thailand is a top market for influencer marketing as a whole.
In 2025, the Thai influencer marketing market is expected to reach $320 million, which is up from $189 million in 2022.
This means that more and more Thai influencers will be competing for brands’ attention.
In addition, more brands will be seeking out Thai influencers to appear in their campaigns in 2025 and beyond.
๐ Marketing Platforms
If your Indian firm canโt seem to find the right influencers on Sanook, it may be time to shift your attention towards influencer marketing platforms.
Many influencer marketing platforms have enter the Asian market, including Thailand.
Here are some of the top influencer marketing platforms operating in Thailand:
IGotInfluence: This is one of the largest influencer marketing platforms worldwide. Their focus is on performance-driven campaigns and they operate in multiple countries, including Thailand.
FameBit: Local influencers can sign up to join this platform, while brands can search for influencers that fit their needs.
Buzzy: This influencer marketing platform is a newcomer in Thailand, but it has a focus on driving engagement.
SnappInfluence: This is another up-and-coming influencer marketing platform that is establishing a presence in Thailand.
Each platform has its advantages and disadvantages, so be sure to conduct thorough research to find the right influencer marketing platform for your needs.
๐ Conclusion
Thai influencers are highly desirable for Indian brands seeking to enter the lucrative Thai market.
To find the right influencers, consider collaborating on local platforms such as Sanook.
While influencer rates may be lower than what brands in India are used to, your Indian marketing team can expect high-quality campaigns from Thai influencersโand at a price that is better for your marketing budget.