Collaboration Costs of Vietnamese Pinterest Influencers
Pinterest might not be the most popular social media platform in Vietnam, but it has a significant amount of loyal users with strong purchasing intent.
In fact, the company itself reported that 65% of Vietnamese users are inspired to purchase products from the site. This makes Pinterest influencers valuable partners for brands looking to promote their products in Vietnam.
📊 Pricing Structure for Pinterest Influencers in Vietnam
Pinterest influencers in Vietnam typically charge a range of $10 to $600 per collaboration depending on their follower count, engagement rates, and the nature of the collaboration.
Nano influencers ($10-$50): These creators have a small yet dedicated following of 1,000 to 10,000 followers. Their audience is often closely aligned with a specific niche, resulting in highly engaged views. They usually charge the least amount for collaborations since their reach is limited, but they are also known for their authentic and relatable content.
Micro influencers ($50-$200): With a larger following of 10,000 to 50,000, micro influencers have a broader reach while still maintaining a strong connection with their audience. They can create more professional-looking content and are often willing to work with brands in exchange for free products or payment.
Mid-tier influencers ($200-$400): These creators have a following of 50,000 to 250,000 and are often more established and professional. They usually have a clear brand identity and can produce high-quality content that represents the brand well. They often have a larger budget for marketing and are willing to collaborate in exchange for compensation.
Macro influencers ($400-$600): These influencers have a following of 250,000 or more. They are often well-known in their niche and have a large and engaged audience. They have the resources to create high-quality content and can often guarantee a significant amount of exposure for the brand. Their rates are usually higher than the other tiers, but they can provide a considerable return on investment for the brand.
🤝 Collaboration Types with Pinterest Influencers in Vietnam
Pinterest influencers in Vietnam typically collaborate with brands in several ways.
Sponsored posts: Brands can pay Pinterest influencers to create a specific post that promotes their product. This is the most straightforward collaboration type where the influencer showcases the product and often includes a link to the brand’s website or product page.
Product reviews: Influencers can create honest reviews of the brand’s products, showcasing their features and benefits. These reviews can provide valuable insights for potential customers and can help build trust in the brand.
How-to guides and tutorials: Pinterest is known for its DIY content, so influencers can create how-to guides or tutorials that incorporate the brand’s products. This type of content can provide valuable information to users and showcase the products in action.
Video content: Influencers can create videos showcasing the brand’s products or services. Video content is highly engaging and can be shared across multiple platforms, increasing the brand’s reach.
Contests and giveaways: Brands can collaborate with influencers to host contests or giveaways that encourage user engagement and promote their products. This type of collaboration can generate buzz and excitement around the brand.
💲 Payment Methods for Pinterest Influencers in Vietnam
Vietnamese Pinterest influencers typically receive payment for collaborations through several methods that suit their preferences or capabilities.
Bank transfers: Local bank transfers are a common payment method for Vietnamese Pinterest influencers. Brands and agencies must keep in mind that local transfers typically take only one day to process.
E-wallets: E-wallets like ViettelPay, MoMo, and ZaloPay allow for fast transfers and are increasingly popular among influencers in Vietnam.
International payment methods: For brands outside of Vietnam, PayPal is the most popular international payment method since it is widely used in many countries. However, Payoneer and Stripe are also suitable options for paying Vietnamese influencers.
💡 Important Notes to Consider
While Vietnamese Pinterest influencers typically charge low amounts compared to those in other countries, negotiation is still a common occurrence in influencer marketing. However, some influencers may be open to negotiating their fees, especially if they see potential for a long-term collaboration or if the brand offers additional benefits such as exposure on their platforms.
Therefore, brands should set a marketing budget beforehand to avoid overspending and ensure they can afford the rates of the influencers they want to collaborate with.
Brands should also be aware of Vietnam’s laws on advertising to ensure compliance when working with influencers, including laws on false advertising, endorsement regulations, and advertising restrictions.
📈 Conclusion
While Pinterest may not be the most popular social media platform in Vietnam, it has a loyal user base that is open to purchasing products they discover there.
Collaborating with Pinterest influencers can be a great way for brands to reach these potential customers and grow their brand awareness.
By understanding the pricing structure of Vietnamese Pinterest influencers, brands can also ensure they are getting a good return on their investment.