Twitter Influencer Collaboration Pricing Standards in Vietnam
Vietnam is a country that is not only one of the biggest markets for cross-border influencer marketing but also a hub for global influencer marketing innovations.
With the world’s fastest internet speed combined with a rapid rise of purchasing power among Gen Z and Millennials, Vietnam’s top influencers, especially Twitter influencers, are fast becoming the go-to partners for brands looking for high ROI in influencer marketing campaigns.
But how much do Vietnamese Twitter influencers charge for a collaboration? Here we break down the average Vietnamese Twitter influencer collaboration pricing standards in 2025:
🤑 Average Twitter influencer pricing structure in Vietnam
Vietnamese Twitter influencers typically charge between 6.6 USD to 110 USD based on the influence pricing index which is unique to the Vietnam market and accounts for local factors including cost of living, purchasing power, and Vietnamese culture.
According to data, the average cost of a Twitter influencer marketing collaboration in Vietnam is around 42 USD per post.
For local brands, the number is slightly higher at 44.5 USD indicating that the influencers are more excited to promote domestic brands than foreign brands.
🏷️ Pricing for different sponsorship activities
When it comes to pricing for different sponsorship activities, Vietnam Twitter influencers will charge about 60 USD for a brand mention, which can also be seen as a simple shout-out.
In contrast, a tweet that includes a link to a brand’s specific page can start at about 25 USD and features like a picture will increase the overall cost to around 45 USD.
So if you’re looking for a great way to promote your brand via Vietnamese Twitter influencers, you may want to look into how much they charge for details like links or pictures.
Keep in mind that the overall pricing will also depend on each influencer’s reach, engagement, and influence metrics.
For example, influencers with a more extensive follower count will charge more than those with fewer followers. This is the same for influencers with a better engagement rate and higher influence metrics.
👩🏽💻 Top 5 Vietnamese Twitter influencers and their pricing
Here’s a breakdown of some of the most influential Twitter influencers in Vietnam and their estimated pricing:
@tinhyeuthang4: This influencer has over 1 million followers and charges up to 99 USD for a tweet.
@hieu_lam: With an impressive 874.8k followers, this popular Twitter influencer will charge up to 106 USD per tweet.
@LinhBui0611: With almost 700k followers, this influencer charges around 115 USD.
@Yuu713: The third most popular Vietnamese Twitter influencer has over 420k followers and charges 40-60 USD per tweet.
@huyndth: This influencer has 375.1k followers and will charge you from 45-60 USD.
Pricing for these Twitter influencers can vary based on specific collaboration requests so it’s important to contact each one specifically for their exact prices.
💳 Payment methods for Twitter influencer collaborations in Vietnam
Currently, the most popular payment method for Vietnamese Twitter influencer collaborations is via Paypal, though bank transfers are also acceptable.
Because of cross-border payment limitations due to recent laws imposed by the Vietnamese government, many influencers also opt to receive payments via e-wallet platforms like MoMo and ZaloPay.
Unless you want to spend countless hours jumping through hoops to send money to your Vietnamese Twitter influencer partners, Paypal and e-wallets are the best way to go.
⚖️ Legal considerations for Twitter influencer marketing in Vietnam
Earlier in 2023, the Ministry of Culture, Sports, and Tourism of Vietnam invited the public to comment on a draft of a new law that would regulate influencer and celebrity marketing in the country.
According to the draft, a celebrity or influencer will be responsible for making sure that their endorsements are not misleading or false. This means they must honestly disclose if the post is sponsored or not.
The penalties for lying will be severe. According to the draft, influencers who mislead or deceive the public through their endorsements can be fined between 10 million to 30 million Vietnamese Dong, which is about 420 USD to 1260 USD.
At this point, the impact of the new law is still unclear, though it signifies that there’s a robust influencer marketing framework that is going to be enforced.
📅 Future predictions for Twitter influencer pricing in Vietnam
An in-depth market research report conducted by Statista predicts the influencer marketing industry in Vietnam will grow from 3.59 billion USD to 4.06 billion USD in 2025.
A report published by Youtube indicates 4 in 10 Vietnamese consumers use social media for product discovery and that nearly 60% of consumers have purchased a product they saw on a social platform.
The growth of the influencer market will push prices for collaborations upwards, plus Twitter influencers in Vietnam are likely to charge even more due to the predicted growth of Twitter users in the country.
As of January 2023, there were around 2.4 million Twitter users in Vietnam, but the number is expected to increase by another 10% in 2025 based on current social media trends.
Considering all of these factors, it’s safe to say that Vietnamese Twitter influencer marketing collaborations will be more expensive by 2025.
If you are a brand targeting the Vietnam market, it’s best to prepare a bigger budget for influencer marketing and be ready for the price hikes.
Overall, Twitter influencer collaborations in Vietnam can generate phenomenal ROI so brands should be willing to invest in these partnerships.